Drive Employee Engagement with Marketing Tactics

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High employee engagement is the holy grail for L&D. Companies spend on average $1,252 per employee on learning programs, but 45% of workers believe that these programs are not applicable to their jobs.

On top of offering the right learning technology, L&D’s success hinges on the successful implementation of your learning strategy. Discover how thinking like a marketer can help spark excitement, increase engagement, and retain employees through your L&D programs.

You’ll learn:

  • How to think like a marketer to improve employee adoption and engagement
  • A 4-stage marketing framework to build your L&D strategy
  • How to measure the impact of your learning & development program
  • Successful marketing tactics from TBC Corporation and Udemy

Meet the speakers:

Kathleen Moore – Director, Corporate Education, TBC Corporation

Shelley Osborne – Head of L&D, Udemy

Got questions? Tweet @udemyforbiz and use the hashtag #LDmarketers and we’ll address them during the webinar.

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