Identifying Opportunities For Innovation

Generating Winning Ideas

This course will show learners how to “fill the innovation pipeline” with winning ideas. We’ll focus on which levers to pull to find truly outstanding ideas, or as we’ll refer to them, opportunities.

To practice the techniques, learners will engage in an “Innovation Tournament” designed to help identify and evaluate innovation opportunities. On the final day of the course, learners will share what they’ve learned, review the results of the tournament and discuss next steps for applying the concepts.

Download the Course Overview

Learners Will:

  • Examine how to use both internal and external opportunities to fill the innovation pipeline
  • Explore questions such as: where should one look for ideas? How can one improve idea quality? How can more ideas be produced?
  • Pull specific levers to improve the success of the pipeline: the quantity lever, the quality lever, the variance lever, the filter ratio lever

Discover how cohort learning can help your team

Developed in partnership with:


  • Innovation


Christian Terwiesch

Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania

Karl T. Ulrich

Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania

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