Learning Paths for Business Professionals

AI Skills for Marketing Professionals

This learning path is designed for marketing professionals to harness AI for audience targeting, data-driven content creation, SEO mastery, AI-powered market research, and more.

Skills:

Audience research and analysis

Data-driven content creation

SEO mastery

Strategic marketing campaigns

Lead generation and conversion

Video creation and editing

Market research and data analysis

Languages:

Chinese

English

French

German

Japanese

Korean

Portuguese

Spanish

Duration:

~9 hours

Learning objectives:

  • Use AI-powered audience research to understand your ideal customers and attract the right audience.
  • Enhance content marketing strategies, including writing blog posts and emails that are optimized for SEO.
  • Learn how to attract more leads and optimize lead nurturing and conversion.
  • Apply AI-powered video creation techniques.
  • Understand how to use AI to conduct market research to find deeper insights, predict trends, outsmart competition, and make data-driven decisions.

Target audience:

This learning path is designed for marketing professionals who want to explore AI in marketing, upskill, and stay updated with the latest AI advancements in the field.

Make AI your ally with an AI Starter Path