{"id":127980,"date":"2025-07-31T19:26:33","date_gmt":"2025-07-31T19:26:33","guid":{"rendered":"https:\/\/business.udemy.com\/?post_type=customers&p=127980"},"modified":"2026-05-01T20:40:25","modified_gmt":"2026-05-01T20:40:25","slug":"neqsol-holding-delivers-flexible-learner-driven-ai-upskilling-across-four-continents","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/case-studies\/neqsol-holding-delivers-flexible-learner-driven-ai-upskilling-across-four-continents\/","title":{"rendered":"NEQSOL Holding Delivers Flexible, Learner-Driven AI Upskilling Across Four Continents"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"templates\/full-width.php","resource_type":[7],"class_list":["post-127980","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"customer_description":"","key_results":false,"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"resource_topics":["on_demand_learning","leadership_development","learning_culture","technical_upskilling","ai_transformation"],"customer_logo":false,"customer_quote":false,"has_video":false,"video_cta_type":"","video_cta_action":"","hide_footer":false,"hide_navigation":false,"company_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/07\/NH-Logo.png.webp","show_customer_spotlight":false,"main_heading":"NEQSOL Holding Delivers Flexible, Learner-Driven AI Upskilling Across Four Continents","case_study_details_paragraph":"

NEQSOL Holding is an expansive business that crosses continents and sectors, including telecoms, construction, energy, and tech. One of its most valuable assets is its community of thousands of employees who serve over 25 million customers worldwide.<\/span><\/p>\n

Over the years, NEQSOL\u2019s Learning and Development team has partnered with trusted organizations to build a foundation of learning for its teams. But as the group grew rapidly through acquisitions and new geographies, Dilara Jafarli, Head of Learning and Development, knew it was time to offer more options for flexible, self-driven education.<\/span><\/p>\n

The group\u2019s aim is to create a learning culture that empowers talent throughout the organization, investing in its people to help them thrive in their roles \u2013 and Udemy Business is now a key component of this vision. NEQSOL now provides 32 AI-focused learning paths, with 63% of its team already upskilled in AI. With a 90% adoption rate, employees can explore everything from the basics of generative AI to preparation for project management and IT certifications, cutting NEQSOL\u2019s certification prep costs by 60% in a single quarter.<\/span><\/p>\n","industry_details_group":{"include_industry_details":true,"industry_details":"Telecommunications, Energy, Construction, Technology"},"company_hq_details_group":{"include_company_hq_details":true,"company_hq_details":"Amsterdam, Netherlands"},"number_of_employees_details_group":{"include_number_of_employees_details":true,"number_of_employees_details":"15,000+"},"office_locations_details_group":{"include_office_locations_details":true,"office_locations_details":"North America, Europe, Middle East, Asia"},"statistics_repeater":[{"number_or_icon":"number","statistic_number":"63%","statistic_icon":false,"statistic_text":"Of learners already upskilled in AI"},{"number_or_icon":"number","statistic_number":"90%","statistic_icon":false,"statistic_text":"Adoption rate "},{"number_or_icon":"number","statistic_number":"60%","statistic_icon":false,"statistic_text":"Savings on certification prep in a single quarter"}],"tabs_group":{"include_challenge_tab":true,"challenge_tab_include_quote":true,"challenge_tab_quote_group":{"tab_quote_text":"With such a wide range of learners, roles, and geographies, it became increasingly difficult to ensure the right learning reached the right people at the right time.\r\n","tab_quote_author_name":"Dilara Jafarli","tab_quote_author_title":"Head of Learning and Development, NEQSOL Holding","tab_quote_author_photo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/07\/Dilara-Jafarli.jpeg.webp"},"challenge_tab_heading":"Creating an adaptable learning and development strategy for thousands of employees\u00a0","challenge_tab_text":"

NEQSOL Holding is an exceptionally diverse group of companies in telecoms, energy, construction, and tech, including Nobel Energy, Nobel Upstream, Vodafone Ukraine, Bakcell LLC, and Norm OJSC. It operates in 11 countries, including Azerbaijan, T\u00fcrkiye, Ukraine, Georgia, the US, and the UK. And a diverse business means a huge array of skills, certifications, cultures, and languages to account for in learning and development.<\/span><\/p>\n

With a strong commitment to upskilling its people, the organization\u2019s learning and development team had already established a corporate learning and interaction platform called NEQSOL Academy. Through partnerships with trusted providers, the team built a structured, high-quality set of resources to support soft skills development, initially targeted at C-suite and other business leaders.<\/span><\/p>\n

But recognizing the need for educational content and support that would benefit every employee \u2013 in many different sectors and roles \u2013 NEQSOL wanted a skills development platform that could keep up with its changing workforce.<\/span><\/p>\n

\u201cAs our organization grew rapidly and expanded into diverse sectors, we began facing a new challenge: relevance and engagement at scale,\u201d explains Dilara Jafarli, Head of Learning and Development for NEQSOL Holding. \u201cWith such a wide range of learners, roles, and geographies, it became increasingly difficult to ensure the right learning reached the right people at the right time.\u201d<\/span><\/p>\n

What NEQSOL needed was an evolution, not a replacement. The team was looking for a way to build on the NEQSOL Academy foundation and introduce a more varied library of learning and development resources. And the team needed a platform that could support a more flexible, personalized, and engaging approach to upskilling.<\/span><\/p>\n","include_solution_tab":true,"solution_tab_include_quote":true,"solution_tab_quote_group":{"tab_quote_text":"Adopting Udemy Business has helped us provide deep-dive functional training at scale and intensify our approach to blended learning. Our employees can actively drive their own development while staying aligned with business priorities.\r\n","tab_quote_author_name":"Dilara Jafarli","tab_quote_author_title":"Head of Learning and Development, NEQSOL Holding","tab_quote_author_photo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/07\/Dilara-Jafarli.jpeg.webp"},"solution_tab_heading":"Aligning individual growth with organizational goals","solution_tab_text":"

Udemy Business was the perfect fit for NEQSOL, offering customizable, multilingual content that covers all the key topics the organization\u2019s people need \u2013 from cybersecurity certifications to the latest developments in generative AI. It complements the existing structured content with a curated library of learner-driven courses that can be completed at any pace, supporting individuals\u2019 development goals in a way that suits them.<\/span><\/p>\n

\u201cWe didn\u2019t want our people to be overwhelmed by the volume of courses, or feel like there was pressure to approach their development in a specific way,\u201d says Jafarli. \u201cThis is where Udemy Business came in, offering a wide, regularly updated course library, flexible learning paths, and the ability to localize and scale learning effectively.\u201d<\/span><\/p>\n

Introducing Udemy Business allowed the team to keep the core of NEQSOL\u2019s learning and development strategy centralized \u2013 without sacrificing autonomy for each business and location. It\u2019s fully integrated with the organization\u2019s <\/span>learning management system, Enocta<\/span><\/a>, simplifying oversight and reporting while allowing local teams to adapt the courses and content for their people.<\/span><\/p>\n

\u201cAdopting Udemy Business has helped us provide deep-dive functional training at scale and intensify our approach to blended learning. Our employees can actively drive their own development while staying aligned with business priorities,\u201d says Jafarli.<\/span><\/p>\n

Key to the platform\u2019s flexibility is its Multi-Language Collection<\/strong>, which unlocks courses delivered by local, native speakers in 15 languages. When you\u2019re learning about new concepts or complex topics, language shouldn\u2019t be a barrier to progress. NEQSOL delivers courses in many languages, including English, Russian, Turkish, and German, making sure content is accessible to everyone. So, employees can learn more quickly and intuitively \u2013 and they feel more recognized and supported by the group.<\/span><\/p>\n

NEQSOL sets the benchmark for AI in HR \u2013 and beyond<\/b><\/p>\n

As a dynamic, future-focused organization, it\u2019s no surprise that NEQSOL Holding is exploring the most effective ways to incorporate AI into its strategy. The AI Starter Paths<\/strong> and AI Assistant<\/strong> in Udemy Business have helped Dilara Jafarli, NEQSOL\u2019s Head of L&D, and the wider team make significant progress with adoption in just a few months. These starter courses offer general introductions to AI for business applications, as well as guidance for specific tools such as ChatGPT and Midjourney.<\/span><\/p>\n

\u201cOur aim for 2025 was creating AI awareness, and helping each business embrace AI. So we started with the enablers of the whole process, the HR teams,\u201d says Meric Tunc, Chief Human Capital Officer of NEQSOL Holding. \u201cThe People-Powered AI HR program is one of our flagship initiatives. We didn\u2019t want to just upskill our own teams; we also wanted to help set the standard for AI integration in HR in the broader business community.\u201d<\/span><\/p>\n

The four-week program includes tailored content focused on AI-driven tools and best practices, with a flexible online learning model and 15 customized learning paths for different roles in the HR function. By providing real-world applications and case studies for AI in HR, the program helps foster a learning community centered around digital transformation.<\/span><\/p>\n

So far, more than 300 learners have completed the program. As well as supporting NEQSOL\u2019s own HR colleagues, the team also invited HR professionals from more than 20 other businesses in Azerbaijan and Ukraine to participate. \u201cThe HR community is very impressed with the course. Some of them are even exploring Udemy Business for their own organizations now,\u201d adds Jafarli.<\/span><\/p>\n

After the success of the People-Powered AI HR program, NEQSOL has continued to develop its AI upskilling options, extending access to other functions, including IT and marketing. While the HR courses focus on enhancing specific functions, NEQSOL\u2019s IT teams have access to technical and functional expertise on topics like cloud infrastructure, cybersecurity, programming, and DevOps.<\/span><\/p>\n","include_results_tab":true,"results_tab_include_quote":true,"results_tab_quote_group":{"tab_quote_text":"We believe AI isn\u2019t going to change what we do, but how we do it. Udemy Business helped us move from strategy to action, equipping our people to thrive in an AI-enabled workplace.\r\n","tab_quote_author_name":"Dilara Jafarli","tab_quote_author_title":"Head of Learning and Development, NEQSOL Holding","tab_quote_author_photo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/07\/Dilara-Jafarli.jpeg.webp"},"results_tab_heading":"An L&D strategy that delivers high value and high engagement across the organization","results_tab_text":"

Throughout this initiative, the ability to analyze learner habits and progress \u2013 and gather feedback on each course \u2013 has been instrumental for Jafarli and her team. Udemy Business\u2019 reports help them measure the success of their strategy and look for ways to evolve.<\/span><\/p>\n

\u201cThe overall feedback from teams is overwhelmingly positive,\u201d says Jafarli. \u201cIn fact, we’ve seen an exceptional adoption rate of over 90% in a short period of time, with an average course rating of 4.9. It speaks volumes about how well Udemy Business has been received throughout NEQSOL, and reflects the quality of the content and the value the learners are getting from the platform.\u201d<\/span><\/p>\n

With its AI courses, the Learning and Development team aims to upskill 75% of the business in AI applications relevant to each person\u2019s role to enhance organizational agility and future-readiness. It\u2019s already achieved 63% \u2013 significant progress against its goal and a boon for NEQSOL, as a growing proportion of its workforce can work more efficiently and creatively. It\u2019s a strong foundation for scalable AI integration across all functions, creating the capabilities teams need to innovate and capture the competitive advantage of emerging technologies.<\/span><\/p>\n

\u201cWe believe AI isn\u2019t going to change <\/span>what <\/span><\/i>we do, but <\/span>how<\/span><\/i> we do it. Udemy Business helped us move from strategy to action, equipping our people to thrive in an AI-enabled workplace,\u201d Jafarli says.<\/span><\/p>\n

A culture that celebrates learning and colleague successes<\/b><\/p>\n

Udemy Business is also helping NEQSOL change the learning culture across the business. For those pursuing formal development opportunities, such as industry-recognized qualifications in Power BI or AWS, Certification Prep and Badges simplify their studies and offer ways to support and uplift colleagues.<\/span><\/p>\n

\u201cCertification prep courses added real value, not only by making training more cost effective, but also by giving employees something tangible to share and to be recognized,\u201d Jafarli says.\u00a0<\/span><\/p>\n

In a single quarter, NEQSOL saved 60% on its certification prep costs by removing the need to outsource to external training providers. Plus, those preparing for exams with Udemy Business can also access other courses through their license \u2013 without extra costs \u2013 unlocking even more skills.<\/span><\/p>\n

And when team members complete their course, they can share a verified badge on LinkedIn and other platforms to help build their professional profile and celebrate their progress. \u201cEarning and sharing badges has helped increase engagement and create a stronger learning culture where people are excited to speak about their progress and encourage each other,\u201d Jafarli adds.<\/span><\/p>\n","include_looking_forward_tab":true,"looking_forward_tab_include_quote":true,"looking_forward_tab_quote_group":{"tab_quote_text":"Ultimately, our vision is to continue making our learning and development programs more sustainable, collaborative, and closely linked to business outcomes. And we see Udemy as a long-term partner in that journey.","tab_quote_author_name":"Dilara Jafarli","tab_quote_author_title":"Head of Learning and Development, NEQSOL Holding","tab_quote_author_photo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/07\/Dilara-Jafarli.jpeg.webp"},"looking_forward_tab_heading":"An ongoing commitment to innovative, collaborative learning approaches","looking_forward_tab_text":"

\u201cAt NEQSOL, we believe knowledge grows when it’s shared,\u201d says Jafarli. \u201cOur focus in the future is to ensure learning remains practical, applicable, and impactful, not just theoretical. We want our people not to just gain new knowledge, but to apply it in real work situations to create value.\u201d<\/span><\/p>\n

That means continuing to find new routes for learners to access development opportunities. Jafarli and her team are currently working with their partners in Udemy to launch hybrid courses that blend self-driven learning pathways with live online sessions that include more collaborative and interactive formats.<\/span><\/p>\n

\u201cWe\u2019re creating space for employees to learn, engage, and reflect together,\u201d says Jafarli. \u201cUltimately, our vision is to continue making our learning and development programs more sustainable, collaborative, and closely linked to business outcomes. And we see Udemy as a long-term partner in that journey.\u201d<\/span><\/p>\n"},"main_page_quote_group":{"main_page_quote_text":"The People-Powered AI HR Program is one of our flagship initiatives. 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