{"id":16544,"date":"2022-09-29T15:22:57","date_gmt":"2022-09-29T15:22:57","guid":{"rendered":"https:\/\/business.udemy.com\/?post_type=customers&p=16544"},"modified":"2025-12-02T21:33:24","modified_gmt":"2025-12-02T21:33:24","slug":"best-transformer","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/case-studies\/best-transformer\/","title":{"rendered":"BEST Transformer Acquires and Retains the Best Talent Through Online L&D"},"content":{"rendered":"\n

BEST Transformer<\/strong> Acquires and Retains the Best Talent Through Online L&D<\/strong><\/h2>\n\n\n\n

BEST Transformer is the biggest and most successful industrial-grade transformer manufacturer in Turkey \u2014 and is highly regarded in the region. The company employs more than 1,000 people, ranging from skilled engineers to back office administrators.<\/p>\n\n\n\n

With ambitions to expand its operations overseas, BEST realized it needed to acquire and retain the best talent while also standardizing its practices for the international market. What\u2019s more, COVID-19 lockdowns forced the company\u2019s HR team to rethink its L&D strategy. Using Udemy Business, BEST has transformed its management upskilling program, better nurturing its internal talent \u2014 including recent graduates from Turkish universities \u2014 to boost employee satisfaction and reduce attrition.<\/p>\n\n\n\n

Challenge<\/strong>: Small-scale and infrequent training lacking ambition<\/strong><\/h3>\n\n\n\n

BEST transformer has the prestigious accolade of being Turkey\u2019s biggest large- scale transformer manufacturer. As such, it exports more than half of what it makes to international markets, including Europe and the United States.<\/p>\n\n\n\n

And with its eyes set on continued, rapid overseas growth, BEST prides itself on offering outstanding employee experiences and career development, helping it garner world-leading talent and ensuring it stays ahead of bigger multinational competitors.<\/p>\n\n\n\n

But with a broad and superficial management training program across the company, BEST found it difficult to accelerate its soft skills training \u2014 not least to bring managers together in one place for each session. What\u2019s more, BEST wanted to offer all its people a package of training options at no expense to employees, helping it develop careers and foster internal promotions.<\/p>\n\n\n\n

The impact of enforced home working triggered by COVID-19 and the company\u2019s aspiration to be an international brand also meant that BEST needed an online Learning and Development (L&D) platform that could offer access to training courses anytime, anywhere.<\/p>\n\n\n\n

Solution<\/strong>: An L&D strategy fit for international growth<\/strong><\/h3>\n\n\n\n

BEST has a widespread remote workforce and plans to grow its operations internationally. So, the flexibility and range of courses available in Udemy Business immediately stood out to BEST \u2014 not least because many of its employees were already purchasing Udemy training courses ad hoc.<\/p>\n","protected":false},"excerpt":{"rendered":"

BEST Transformer<\/p>\n","protected":false},"featured_media":0,"template":"templates\/full-width.php","resource_type":[7],"class_list":["post-16544","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"customer_description":"BEST is the first high-voltage transformer manufacturer in Turkey and one of the leading transformer manufacturers in the country. Founded in 1966 in Bal\u0131kesir, Turkey, BEST produces oil immersed distribution transformers, power transformers, cast resin transformers, reactors and mechanical components in its newly-built and modernised -
\r\n design, production and testing zone. They export more than 50% of its production today to over 85 countries. ","case_study_pdf":"https:\/\/info.udemy.com\/rs\/273-CKQ-053\/images\/UB_Case_Study_BEST_Transformer 20220928.pdf","key_results":false,"choose_resource_hubs":["default"],"archive_thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/09\/best-resource-thumbnail-596x348-1.png.webp","customer_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/09\/best-logo-1.png.webp","customer_quote":true,"has_video":false,"quote_image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/09\/22UBCM261-Headshot-468x468-Zafer.png.webp","quote_text":"I believe that training in soft skills \u2014 particularly for management roles \u2014 is critical to shaping business results. We also needed to differentiate ourselves in the market to attract the best talent and keep us competitive.","quote_name":"Zafer Mizan","quote_title":"Human Resources Manager","publish_to_selected_resource_hubs":["yes"],"resource_topics":["integrated_learning","on_demand_learning","learning_insights","l_d_best_practices","technical_upskilling"],"company_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/09\/best-logo-1.png.webp","show_customer_spotlight":false,"main_heading":"BEST Transformer Acquires and Retains the Best Talent Through Online L&D","case_study_details_paragraph":"

<\/p>\n

BEST Transformer is the biggest and most successful industrial-grade transformer manufacturer in Turkey \u2014 and is highly regarded in the region. The company employs more than 1,000 people, ranging from skilled engineers to back office administrators.<\/p>\n

<\/p>\n

With ambitions to expand its operations overseas, BEST realized it needed to acquire and retain the best talent while also standardizing its practices for the international market. What\u2019s more, COVID-19 lockdowns forced the company\u2019s HR team to rethink its L&D strategy. Using Udemy Business, BEST has transformed its management upskilling program, better nurturing its internal talent \u2014 including recent graduates from Turkish universities \u2014 to boost employee satisfaction and reduce attrition.<\/p>\n

<\/p>\n","industry_details_group":{"include_industry_details":true,"industry_details":"Manufacturing "},"company_hq_details_group":{"include_company_hq_details":true,"company_hq_details":"Balikesir, Turkey "},"number_of_employees_details_group":{"include_number_of_employees_details":true,"number_of_employees_details":"1,000+"},"office_locations_details_group":{"include_office_locations_details":false,"office_locations_details":""},"statistics_repeater":[{"number_or_icon":"number","statistic_number":"TRY 4 M","statistic_icon":false,"statistic_text":"(USD 112k) Cost savings"},{"number_or_icon":"number","statistic_number":"2%","statistic_icon":false,"statistic_text":"Drop in employee attrition "},{"number_or_icon":"number","statistic_number":"4.23","statistic_icon":false,"statistic_text":"Average course satisfaction"}],"tabs_group":{"include_challenge_tab":true,"challenge_tab_include_quote":true,"challenge_tab_quote_group":{"tab_quote_text":"I believe that training in soft skills \u2014 particularly for management roles \u2014 is critical to shaping business results. We also needed to differentiate ourselves in the market to attract the best talent and keep us competitive.","tab_quote_author_name":"Zafer Mizan","tab_quote_author_title":"Human Resources Manager","tab_quote_author_photo":false},"challenge_tab_heading":"Small-scale and infrequent training lacking ambition ","challenge_tab_text":"

BEST transformer has the prestigious accolade of being Turkey\u2019s biggest large- scale transformer manufacturer. As such, it exports more than half of what it makes to international markets, including Europe and the United States.<\/p>\n

<\/p>\n

And with its eyes set on continued, rapid overseas growth, BEST prides itself on offering outstanding employee experiences and career development, helping it garner world-leading talent and ensuring it stays ahead of bigger multinational competitors.<\/p>\n

<\/p>\n

But with a broad and superficial management training program across the company, BEST found it difficult to accelerate its soft skills training \u2014 not least to bring managers together in one place for each session. What\u2019s more, BEST wanted to offer all its people a package of training options at no expense to employees, helping it develop careers and foster internal promotions.<\/p>\n

<\/p>\n

The impact of enforced home working triggered by COVID-19 and the company\u2019s aspiration to be an international brand also meant that BEST needed an online Learning and Development (L&D) platform that could offer access to training courses anytime, anywhere.<\/p>\n","include_solution_tab":true,"solution_tab_include_quote":true,"solution_tab_quote_group":{"tab_quote_text":"Udemy Business has helped us develop a standardized L&D program to ensure we expand into new international markets consistently.","tab_quote_author_name":"Zafer Mizan","tab_quote_author_title":"Human Resources Manager","tab_quote_author_photo":false},"solution_tab_heading":"An L&D strategy fit for international growth ","solution_tab_text":"

BEST has a widespread remote workforce and plans to grow its operations internationally. So, the flexibility and range of courses available in Udemy Business immediately stood out to BEST \u2014 not least because many of its employees were already purchasing Udemy training courses ad hoc.<\/p>\n

\u201cWe didn\u2019t trial any other platform because Udemy Business is number one in our eyes,\u201d says Zafer. \u201cMany employees were also demanding Udemy Business courses, so we saw the platform as a strategic investment.\u201d<\/p>\n

To help effectively manage and overcome the significant manufacturing industry talent gap, BEST now has the capabilities to nurture its management talent internally.<\/p>\n

\u201cWe need world-class talent to be competitive, which is why it\u2019s important to develop skills that advance the team\u2019s working ability \u2014 everything in the business relies on it,\u201d says Zafer. \u201cWith Udemy Business, we\u2019re emphasizing the importance of management skills to promote people from our existing technical talent pool. It forms a big part of transforming our culture from a local company to an international manufacturer.\u201d<\/p>\n

Tailored learning for a more nuanced approach to L&D<\/strong><\/p>\n

It\u2019s not just those with management responsibilities that stand to benefit. \u0130smail now also uses Learning Paths tailored to each role within the company, enabling BEST to target the right training to where it\u2019s needed quickly and cost-effectively. \u201cUdemy Business has helped us develop a standardized L&D program to ensure we expand into new international markets consistently,\u201d says Zafer. \u201cThe platform has enabled us to develop our business with a team full of self-developing people.\u201d<\/p>\n

A wealth of data-driven insight on demand<\/strong><\/p>\n

Udemy Business also gives Zafer and his team access to deep-dive metrics that help them stay on top of learner activity, optimize their strategy, and ensure employees get the most from the platform. \u201cUsing Udemy Business metrics, I send out regular performance updates to the team, including each month\u2019s top learners,\u201d says Zafer. \u201cIt\u2019s helped create a learning atmosphere in our company and has become part of our daily routine.\u201d<\/p>\n

Reduced talent attrition and far greater career development <\/strong><\/p>\n

Thanks to the changes Zafer and his team have made to BEST\u2019s L&D program, the company now benefits from reduced employee attrition and significant cost savings to boot. By reducing attrition by just 2%, the company has already saved TRY4 million (USD 220,000)\u2014 creating a positive return on investment soon after implementing Udemy\u2019s platform. \u201cYour people need to believe in your vision and mission \u2014 adding Udemy Business to your brand can really enhance it and make your staff feel more motivated,\u201d says Zafer. \u201cThrough Udemy, we\u2019ve encouraged our talent to believe in their future.\u201d<\/p>\n","include_results_tab":false,"results_tab_include_quote":false,"results_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"results_tab_heading":"","results_tab_text":"","include_looking_forward_tab":true,"looking_forward_tab_include_quote":true,"looking_forward_tab_quote_group":{"tab_quote_text":"No matter your business, there will always be wider political and economic issues to deal with. The truth is, you can\u2019t wait for the situation to change \u2014 you need to think about your future skills development. You need the right reskilling and upskilling strategies to prepare your company for global standards and thinking. Udemy Business is the best platform in the world for this.","tab_quote_author_name":"Zafer Mizan","tab_quote_author_title":"Human Resources Manager","tab_quote_author_photo":false},"looking_forward_tab_heading":"Nurturing home-grown talent for international growth","looking_forward_tab_text":"

Buoyed by the team\u2019s success using Udemy Business, \u0130smail is keen to build on his achievements. For example, the company has just given new graduates from Turkish universities access to the Udemy Business platform \u2014 giving them the best possible start to their careers and fostering home-grown talent.<\/p>\n

\u201cI\u2019ve never seen Udemy Business as a cost-cutting center. It\u2019s an investment,\u201d says Zafer. \u201cWhile nurturing talent for international growth isn\u2019t easy, you need to be focused on the wider long-term vision. I\u2019m a member of several HR groups where I\u2019ve recommended Udemy Business to everyone.\u201d<\/p>\n

Having reflected on his journey with Udemy Business so far, \u0130smail has advice for anyone looking to overhaul their L&D strategy for growth: \u201cNo matter your business, there will always be wider political and economic issues to deal with,\u201d says Zafer. \u201cThe truth is, you can\u2019t wait for the situation to change \u2014 you need to think about your future skills development. You need the right reskilling and upskilling strategies to prepare your company for global standards and thinking. Udemy Business is the best platform in the world for this.\u201d<\/p>\n"},"main_page_quote_group":{"main_page_quote_text":"I\u2019ve never seen Udemy Business as a cost-cutting center. It\u2019s an investment.","main_page_quote_author_name":"Zafer Mizan","main_page_quote_author_title":"Human Resources Manager","main_page_quote_author_photo":false},"more_success_stories_repeater":[{"success_story_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/06\/JabilMasterBrand_PMS2955_PMS298.png.webp","success_story_link":"\/case-studies\/jabil\/"},{"success_story_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/08\/HVAC_graphic_teal_small.png.webp","success_story_link":"\/case-studies\/global-air-conditioning-manufacturing-company\/"}],"hide_footer":false,"hide_navigation":false},"yoast_head":"\nM\u00fc\u015fteri \u00d6rnek \u00c7al\u0131\u015fmas\u0131 - BEST Transformer Acquires and Retains the Best Talent Through Online L&D - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/tr\/case-studies\/best-transformer\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEST Transformer Acquires and Retains the Best Talent Through Online L&D\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/case-studies\/best-transformer\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T21:33:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/case-studies\\\/best-transformer\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/case-studies\\\/best-transformer\\\/\",\"name\":\"M\u00fc\u015fteri \u00d6rnek \u00c7al\u0131\u015fmas\u0131 - 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