Employees are mastering complexity and prioritizing comms
Key business skills matter for every employee, regardless of role or level of seniority. Learners are focusing most on communication, underlining the importance of creating alignment, fostering collaboration and teamwork, and enabling productivity. Project management as a discipline has seen the second greatest level of consumption overall.
Top 10 surging business skillsRanked by increase in consumption |
% increase |
|---|---|
| Advertising strategy | 1,118% |
| Top 10 Surging Skills: Marketing | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
It’s about strategy first and a rethinking of fundamentals when it comes to marketing skills. Learners focused heavily on the digital methods and channels to deliver and measure the effectiveness of that strategy. This makes perfect sense, given that 90% of marketers say their digital engagement strategy has changed somewhat to completely since before the pandemic.
| Top 10 Surging Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
| Top 10 Consumed Skills | % |
|---|---|
| Marketing strategy | 103% |
| Personal branding | 57% |
| Keyword research | 42% |
| Marketing psychology | 92% |
| Blogging | 54% |
| Google Ads (AdWords) | 40% |
| Retail business | 75% |
| Content marketing | 54% |
| Marketing analytics | 36% |
| SEO | 36% |
