{"id":30991,"date":"2023-05-22T16:14:07","date_gmt":"2023-05-22T16:14:07","guid":{"rendered":"https:\/\/business.udemy.com\/?post_type=resources&#038;p=30991"},"modified":"2026-08-21T15:57:03","modified_gmt":"2026-08-21T15:57:03","slug":"learning-development-business-outcomes","status":"publish","type":"resources","link":"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/","title":{"rendered":"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais"},"content":{"rendered":"\n<p>92% das organiza\u00e7\u00f5es planejam aumentar os gastos com IA nos pr\u00f3ximos tr\u00eas anos. No entanto, apenas 4% dos l\u00edderes acreditam que sua for\u00e7a de trabalho est\u00e1 preparada para o que vem a seguir. Essa lacuna \u00e9 dif\u00edcil de resolver quando a \u00fanica coisa que o A&amp;D pode relatar \u00e9 que o aprendizado aconteceu, n\u00e3o se funcionou.<\/p>\n\n<p>Este guia oferece uma estrutura pr\u00e1tica de seis etapas para desenvolver uma estrat\u00e9gia de aprendizado que se vincula diretamente aos resultados que os executivos j\u00e1 observam, como produtividade, custo, reten\u00e7\u00e3o e prontid\u00e3o para IA, e para relatar resultados em uma linguagem que renova or\u00e7amentos.<\/p>\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Por que as m\u00e9tricas de atividade (horas aprendidas, \u00edndices de conclus\u00e3o) subestimam seu programa, e quais m\u00e9tricas de desempenho realmente atraem a aten\u00e7\u00e3o dos executivos<\/li>\n\n\n\n<li>Uma estrutura de seis etapas para desenvolver uma estrat\u00e9gia de aprendizado que se liga diretamente aos resultados de neg\u00f3cios, desde a defini\u00e7\u00e3o de metas at\u00e9 o compartilhamento de resultados<\/li>\n\n\n\n<li>Como adicionar uma camada de valida\u00e7\u00e3o de habilidades que prove que os funcion\u00e1rios podem aplicar o que aprenderam no trabalho<\/li>\n\n\n\n<li>Como traduzir dados de aprendizado nos n\u00fameros que os executivos j\u00e1 acompanham, com exemplos reais da ind\u00fastria<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>92% das organiza\u00e7\u00f5es planejam aumentar os gastos com IA nos pr\u00f3ximos tr\u00eas anos. No entanto, apenas 4% dos l\u00edderes acreditam &hellip;<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"single-resources-formright.php","categories":[],"resource_type":[27],"event_status":[],"class_list":["post-30991","resources","type-resources","status-publish","hentry","resource_type-ebooks","post","without-featured-image"],"acf":{"marketo_form_id":"2653","choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"pdf_report":"https:\/\/info.udemy.com\/rs\/273-CKQ-053\/images\/22UBCON004A Business Outcomes Ebook pt-BR 20220201.pdf","resource_image":62987,"archive_thumbnail":{"ID":62969,"id":62969,"title":"Udemy Business Learning business outcomes resource image","filename":"Resource-thumbnail-596x348-1.png","filesize":79576,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","link":"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/attachment\/resource-thumbnail-596x348\/","alt":"Udemy Business Learning business outcomes resource image","author":"119","description":"","caption":"","name":"resource-thumbnail-596x348","status":"inherit","uploaded_to":30991,"date":"2022-01-21 00:31:04","modified":"2025-06-16 13:28:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Resource-thumbnail-596x348-1.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"custom_terms":"","video_cta_type":"","video_cta_action":"","custom_css":"","custom_js":"","marketo_form_custom_header":"Fa\u00e7a o download do e-book gr\u00e1tis","resource_topics":["integrated_learning","l_d_best_practices","learning_culture"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais - Udemy Business<\/title>\n<meta name=\"description\" content=\"Os l\u00edderes de RH precisam demonstrar os resultados comerciais concretos que resultam dos programas de aprendizado para poder conquistar o apoio executivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais\" \/>\n<meta property=\"og:description\" content=\"Os l\u00edderes de RH precisam demonstrar os resultados comerciais concretos que resultam dos programas de aprendizado para poder conquistar o apoio executivo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T15:57:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/FB-1200x630-organic-social-share.jpg.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Twitter-1024x512-organic-social-share.jpg.webp\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/learning-development-business-outcomes\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/learning-development-business-outcomes\\\/\",\"name\":\"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais - Udemy Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#website\"},\"datePublished\":\"2023-05-22T16:14:07+00:00\",\"dateModified\":\"2026-08-21T15:57:03+00:00\",\"description\":\"Os l\u00edderes de RH precisam demonstrar os resultados comerciais concretos que resultam dos programas de aprendizado para poder conquistar o apoio executivo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/learning-development-business-outcomes\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/learning-development-business-outcomes\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/learning-development-business-outcomes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resource-center\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\",\"name\":\"Udemy Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#organization\",\"name\":\"Udemy Business\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/udemy-business-logo.svg\",\"contentUrl\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/udemy-business-logo.svg\",\"width\":164,\"height\":28,\"caption\":\"Udemy Business\"},\"image\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/udemy\",\"https:\\\/\\\/x.com\\\/udemy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/udemy\",\"https:\\\/\\\/www.instagram.com\\\/udemy\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais - Udemy Business","description":"Os l\u00edderes de RH precisam demonstrar os resultados comerciais concretos que resultam dos programas de aprendizado para poder conquistar o apoio executivo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/","og_locale":"pt_BR","og_type":"article","og_title":"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais","og_description":"Os l\u00edderes de RH precisam demonstrar os resultados comerciais concretos que resultam dos programas de aprendizado para poder conquistar o apoio executivo.","og_url":"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/","og_site_name":"Udemy Business","article_publisher":"https:\/\/www.facebook.com\/udemy","article_modified_time":"2026-08-21T15:57:03+00:00","og_image":[{"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/FB-1200x630-organic-social-share.jpg.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais","twitter_image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/01\/Twitter-1024x512-organic-social-share.jpg.webp","twitter_site":"@udemy","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/","url":"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/","name":"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais - Udemy Business","isPartOf":{"@id":"https:\/\/business.udemy.com\/pt-br\/#website"},"datePublished":"2023-05-22T16:14:07+00:00","dateModified":"2026-08-21T15:57:03+00:00","description":"Os l\u00edderes de RH precisam demonstrar os resultados comerciais concretos que resultam dos programas de aprendizado para poder conquistar o apoio executivo.","breadcrumb":{"@id":"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/business.udemy.com\/pt-br\/resources\/learning-development-business-outcomes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.udemy.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/business.udemy.com\/pt-br\/resource-center\/"},{"@type":"ListItem","position":3,"name":"Criar uma estrat\u00e9gia de aprendizado que traga resultados comerciais"}]},{"@type":"WebSite","@id":"https:\/\/business.udemy.com\/pt-br\/#website","url":"https:\/\/business.udemy.com\/pt-br\/","name":"Udemy Business","description":"","publisher":{"@id":"https:\/\/business.udemy.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.udemy.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/business.udemy.com\/pt-br\/#organization","name":"Udemy Business","url":"https:\/\/business.udemy.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/business.udemy.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/04\/udemy-business-logo.svg","contentUrl":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/04\/udemy-business-logo.svg","width":164,"height":28,"caption":"Udemy Business"},"image":{"@id":"https:\/\/business.udemy.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/udemy","https:\/\/x.com\/udemy","https:\/\/www.linkedin.com\/company\/udemy","https:\/\/www.instagram.com\/udemy\/"]}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resources\/30991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=30991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=30991"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resource_type?post=30991"},{"taxonomy":"event_status","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/event_status?post=30991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}