{"id":172734,"date":"2026-08-03T18:04:51","date_gmt":"2026-08-03T18:04:51","guid":{"rendered":"https:\/\/business.udemy.com\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/"},"modified":"2026-08-12T17:31:17","modified_gmt":"2026-08-12T17:31:17","slug":"how-publicis-groupe-is-building-a-workforce-thats-ai-enabled","status":"publish","type":"resources","link":"https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/","title":{"rendered":"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"on24-event-registration.php","categories":[],"resource_type":[116,8],"event_status":[332],"class_list":["post-172734","resources","type-resources","status-publish","hentry","resource_type-events","resource_type-webinars","event_status-upcoming","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"event_date_end":"","event_date_start":"2026-08-19","event_type":"Webinar","is_event_page_hosted_outside_of_businessudemycom":"No","form_completion_redirect":"message","event_name_datalayer":"eventWebinarRegistrationSuccess","event_action_type_internal_eventing":"Conversion","event_name_label_internal_eventing":"Event\/Webinar Registration","hide_legal_terms":false,"event_timezone":"PT","marketo_form":{"marketo_form_id":"3047","webinar_options":[{"webinar_name":"19 de agosto \u00e0s 8:00 PT \/ 11:00 ET \/ 16:00 BST","webinar_id":"5438172"},{"webinar_name":"20 de agosto \u00e0s 16:00 AEST (APAC)","webinar_id":"5446192"},{"webinar_name":"20 de agosto \u00e0s 10:00 BST \/ 11:00 CEST (EMEA)","webinar_id":"5446190"},{"webinar_name":"20 de agosto \u00e0s 11:00 BRT (portugu\u00eas)","webinar_id":"5446150"},{"webinar_name":"20 de agosto \u00e0s 11:00 CST (espanhol)","webinar_id":"5446177"}],"form_completion_redirect":"message","custom_thank_you_header":"Agradecemos sua inscri\u00e7\u00e3o.","custom_thank_you_message":"Voc\u00ea receber\u00e1 no seu e-mail um link para incluir o evento na sua agenda e um link para visualizar a sess\u00e3o.","form_completion_redirect_relative_url":"","open_redirect_in_new_tab":false,"form_completion_redirect_custom_url":"","custom_submit_button_text":"Inscreva-se agora","event_name_datalayer":"eventWebinarRegistrationSuccess","event_action_type_internal_eventing":"Conversion","event_name_label_internal_eventing":"Event\/Webinar Registration","hide_legal_terms":false},"key_topics_repeater":[{"key_topic":"Alinhar a estrat\u00e9gia de aprendizado \u00e0s metas comerciais."},{"key_topic":"Criar programas de aprendizado escal\u00e1veis que impulsionem a capacidade da for\u00e7a de trabalho."},{"key_topic":"Aumentar o engajamento dos alunos por meio de desenvolvimento pr\u00e1tico e baseado em pap\u00e9is."},{"key_topic":"Demonstrar o impacto nos neg\u00f3cios do aprendizado al\u00e9m das m\u00e9tricas tradicionais."}],"show_agenda_section":false,"agenda_repeater":[{"agenda_item_date":null,"agenda_item_time":"8:00 am","agenda_item_title":"Item da pauta aqui","agenda_item_description":"Breve descri\u00e7\u00e3o aqui"},{"agenda_item_date":null,"agenda_item_time":"10:00 am","agenda_item_title":"Item da pauta aqui","agenda_item_description":"Breve descri\u00e7\u00e3o aqui"},{"agenda_item_date":null,"agenda_item_time":"1:00 pm","agenda_item_title":"Item da pauta aqui","agenda_item_description":"Breve descri\u00e7\u00e3o aqui"}],"show_related_resources_section":true,"related_resource_topic":{"related_resources_group":"skills"},"event_date_details":{"event_date_start":"2026-08-19","event_date_end":"","show_date_in_catalog":"yes"},"webinar_options":[{"webinar_name":"19 de agosto \u00e0s 8:00 PT \/ 11:00 ET \/ 16:00 BST","webinar_id":"5438172"},{"webinar_name":"20 de agosto \u00e0s 16:00 AEST (APAC)","webinar_id":"5446192"},{"webinar_name":"20 de agosto \u00e0s 10:00 BST \/ 11:00 CEST (EMEA)","webinar_id":"5446190"},{"webinar_name":"20 de agosto \u00e0s 11:00 BRT (portugu\u00eas)","webinar_id":"5446150"},{"webinar_name":"20 de agosto \u00e0s 11:00 CST (espanhol)","webinar_id":"5446177"}],"hide_hero_heading":false,"hide_hero_image":false,"hero_container_custom_class":"","hero_cta_button_class":"","show_event_hero_tags":true,"form_background_color":"#f2efff","speakers_custom_background_class":"","agenda_item_background_color":"#F2EFFF","custom_h2_font_class":"","sponsors":false,"ungate":false,"custom_css":"","custom_js":"","archive_thumbnail":{"ID":172735,"id":172735,"title":"EVT26Q3_Leaders Connect_Resource Thumbnail","filename":"EVT26Q3_Leaders-Connect_Resource-Thumbnail.png","filesize":464972,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","link":"https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/attachment\/evt26q3_leaders-connect_resource-thumbnail-2\/","alt":"","author":"171","description":"","caption":"","name":"evt26q3_leaders-connect_resource-thumbnail-2","status":"inherit","uploaded_to":172734,"date":"2026-07-28 23:15:43","modified":"2026-07-28 23:15:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":1192,"height":696,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-768x448.png.webp","medium_large-width":768,"medium_large-height":448,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-1024x598.png.webp","large-width":1024,"large-height":598,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","1536x1536-width":1192,"1536x1536-height":696,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","2048x2048-width":1192,"2048x2048-height":696,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","genesis-block-theme-featured-image-width":1192,"genesis-block-theme-featured-image-height":696,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","genesis-block-theme-featured-image-wide-width":1192,"genesis-block-theme-featured-image-wide-height":696,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-480x280.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"hero_image":172765,"resource_topics":["leadership_development","l_d_best_practices","learning_culture","ai_transformation"],"custom_thank_you_header":"Agradecemos sua inscri\u00e7\u00e3o.","custom_thank_you_message":"Voc\u00ea receber\u00e1 no seu e-mail um link para incluir o evento na sua agenda e um link para visualizar a sess\u00e3o.","custom_submit_button_text":"Inscreva-se agora","hero_heading":"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios","start_time_subheading":"Inscreva-se agora","cta_button_text":"Garanta seu lugar","marketo_form_heading":"Inscreva-se agora","body_heading":"Saiba como uma abordagem com foco em lideran\u00e7a impulsionou a rapidez na integra\u00e7\u00e3o, ado\u00e7\u00e3o de IA e crescimento dos neg\u00f3cios.","body_text":"

Voc\u00ea est\u00e1 com dificuldade para demonstrar o impacto dos seus programas de aprendizado nos neg\u00f3cios? Procurando maneiras de desenvolver as compet\u00eancias da for\u00e7a de trabalho que acompanhem as necessidades de neg\u00f3cios em evolu\u00e7\u00e3o? Quer criar uma cultura onde o aprendizado se torna uma vantagem competitiva, n\u00e3o apenas mais uma iniciativa?<\/span> Participe do nosso webinar <\/span>Leaders Connect<\/b> em <\/span>19 de agosto<\/b> para saber como a <\/span>Publicis Sapient<\/b> est\u00e1 conectando o aprendizado a resultados de neg\u00f3cios mensur\u00e1veis. <\/span>Ian Stevens, Diretor de aprendizado e desenvolvimento da Publicis Sapient<\/b>, se junta a <\/span>Trena Minudri, Diretora de aprendizado da Coursera<\/b>, para compartilhar como sua equipe acelerou a integra\u00e7\u00e3o, fortaleceu as compet\u00eancias t\u00e9cnicas e de consultoria, aumentou as certifica\u00e7\u00f5es e alinhou o aprendizado diretamente \u00e0s prioridades de neg\u00f3cios.<\/span> <\/p>\n

<\/div>\n","key_topics_heading":"Junte-se a n\u00f3s para saber como:","body_bottom_text":"Todas as sess\u00f5es contar\u00e3o com closed captions e tradu\u00e7\u00e3o de \u00e1udio ao vivo.","speakers_heading":"Conhe\u00e7a os palestrantes","speakers_repeater":[{"speaker_name":"Trena Minudri","speaker_title":"Diretora de aprendizado","speaker_photo":172737,"speaker_bio_link":"https:\/\/www.linkedin.com\/in\/trenaminudri\/","speaker_card_color":"","speaker_text_color":"#FFFFFF"},{"speaker_name":"Ian Stevens","speaker_title":"Diretor de aprendizado e desenvolvimento","speaker_photo":172766,"speaker_bio_link":"https:\/\/www.linkedin.com\/in\/ian-p-stevens\/?skipRedirect=true","speaker_card_color":"","speaker_text_color":"#FFFFFF"}],"show_on_demand_experience":true,"on24_event_id":"5438172","on24_event_key":"6708693D1FBAB1494B8B1FD3A9A85A04","marketo_form_id":"3047"},"yoast_head":"\nComo a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios - Udemy Business<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T17:31:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/\",\"name\":\"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios - Udemy Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#website\"},\"datePublished\":\"2026-08-03T18:04:51+00:00\",\"dateModified\":\"2026-08-12T17:31:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resource-center\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\",\"name\":\"Udemy Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#organization\",\"name\":\"Udemy Business\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/udemy-business-logo.svg\",\"contentUrl\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/udemy-business-logo.svg\",\"width\":164,\"height\":28,\"caption\":\"Udemy Business\"},\"image\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/udemy\",\"https:\\\/\\\/x.com\\\/udemy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/udemy\",\"https:\\\/\\\/www.instagram.com\\\/udemy\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios - Udemy Business","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"pt_BR","og_type":"article","og_title":"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios","og_url":"https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/","og_site_name":"Udemy Business","article_publisher":"https:\/\/www.facebook.com\/udemy","article_modified_time":"2026-08-12T17:31:17+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@udemy","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/","url":"https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/","name":"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios - Udemy Business","isPartOf":{"@id":"https:\/\/business.udemy.com\/pt-br\/#website"},"datePublished":"2026-08-03T18:04:51+00:00","dateModified":"2026-08-12T17:31:17+00:00","breadcrumb":{"@id":"https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/business.udemy.com\/pt-br\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.udemy.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/business.udemy.com\/pt-br\/resource-center\/"},{"@type":"ListItem","position":3,"name":"Como a Publicis Sapient conecta aprendizado a impacto nos neg\u00f3cios"}]},{"@type":"WebSite","@id":"https:\/\/business.udemy.com\/pt-br\/#website","url":"https:\/\/business.udemy.com\/pt-br\/","name":"Udemy Business","description":"","publisher":{"@id":"https:\/\/business.udemy.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.udemy.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/business.udemy.com\/pt-br\/#organization","name":"Udemy Business","url":"https:\/\/business.udemy.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/business.udemy.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/04\/udemy-business-logo.svg","contentUrl":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/04\/udemy-business-logo.svg","width":164,"height":28,"caption":"Udemy Business"},"image":{"@id":"https:\/\/business.udemy.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/udemy","https:\/\/x.com\/udemy","https:\/\/www.linkedin.com\/company\/udemy","https:\/\/www.instagram.com\/udemy\/"]}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resources\/172734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=172734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=172734"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resource_type?post=172734"},{"taxonomy":"event_status","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/event_status?post=172734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}