{"id":169710,"date":"2026-06-10T13:47:00","date_gmt":"2026-06-10T13:47:00","guid":{"rendered":"https:\/\/business.udemy.com\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/"},"modified":"2026-06-24T15:57:38","modified_gmt":"2026-06-24T15:57:38","slug":"the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation","status":"publish","type":"resources","link":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/","title":{"rendered":"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":169711,"parent":0,"menu_order":0,"template":"on24-event-registration.php","categories":[364,363],"resource_type":[8],"event_status":[332],"class_list":["post-169710","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-leadership-management","category-ld-best-practices","resource_type-webinars","event_status-upcoming","post","with-featured-image"],"acf":{"marketo_form_id":"4424","choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"event_date_end":"","event_date_start":"2026-07-09","event_type":"Webinar","form_completion_redirect":"message","event_name_datalayer":"eventWebinarRegistrationSuccess","event_action_type_internal_eventing":"Conversion","event_name_label_internal_eventing":"Event\/Webinar Registration","hide_legal_terms":false,"hero_image":169711,"marketo_form":{"marketo_form_id":"4424","webinar_options":false,"form_completion_redirect":"message","custom_thank_you_header":"Agradecemos sua inscri\u00e7\u00e3o!","custom_thank_you_message":"Verifique no seu e-mail o hor\u00e1rio do calend\u00e1rio e o link de participa\u00e7\u00e3o.","form_completion_redirect_relative_url":"","open_redirect_in_new_tab":false,"form_completion_redirect_custom_url":"","custom_submit_button_text":"","event_name_datalayer":"eventWebinarRegistrationSuccess","event_action_type_internal_eventing":"Conversion","event_name_label_internal_eventing":"Event\/Webinar Registration","hide_legal_terms":false},"key_topics_repeater":[{"key_topic":"As li\u00e7\u00f5es que a British Airways est\u00e1 encontrando na jornada para se tornar uma organiza\u00e7\u00e3o baseada em habilidades"},{"key_topic":"Como a equipe est\u00e1 desenvolvendo uma estrutura de habilidades essenciais e n\u00edveis de profici\u00eancia para apoiar o crescimento profissional e o planejamento da for\u00e7a de trabalho"},{"key_topic":"Os desafios de estabelecer uma estrat\u00e9gia de habilidades durante per\u00edodos de mudan\u00e7a e transforma\u00e7\u00e3o organizacional"},{"key_topic":"Por que a mentalidade, a adaptabilidade e a agilidade de aprendizado s\u00e3o t\u00e3o importantes quanto as habilidades t\u00e9cnicas na prepara\u00e7\u00e3o para o futuro do trabalho"}],"show_agenda_section":false,"show_related_resources_section":true,"related_resource_topic":{"related_resources_group":"skills"},"show_on_demand_experience":false,"event_date_details":{"event_date_start":"2026-07-09","event_date_end":"","show_date_in_catalog":"yes"},"hide_hero_heading":false,"hide_hero_image":false,"hero_container_custom_class":"","hero_cta_button_class":"","show_event_hero_tags":true,"form_background_color":"#f2efff","speakers_custom_background_class":"","agenda_item_background_color":"#F2EFFF","custom_h2_font_class":"","sponsors":false,"custom_css":"","custom_js":"","archive_thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/06\/GettyImages-1396315043-scaled.jpg.webp","resource_topics":["learning_insights","leadership_development","l_d_best_practices","learning_culture","technical_upskilling","ai_transformation"],"custom_thank_you_header":"Agradecemos sua inscri\u00e7\u00e3o!","custom_thank_you_message":"Verifique no seu e-mail o hor\u00e1rio do calend\u00e1rio e o link de participa\u00e7\u00e3o.","hero_heading":"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades","start_time_subheading":"11:00 BST","cta_button_text":"Reserve seu lugar","marketo_form_heading":"Participe!","body_heading":"Resumo da sess\u00e3o","body_text":"

Conforme as organiza\u00e7\u00f5es navegam por mudan\u00e7as r\u00e1pidas impulsionadas pela IA, maiores expectativas da for\u00e7a de trabalho e mudan\u00e7as nas prioridades de neg\u00f3cios, muitas est\u00e3o explorando o que significa se tornar uma organiza\u00e7\u00e3o baseada em habilidades. Mas desenvolver uma estrat\u00e9gia de habilidades raramente \u00e9 uma jornada linear. Junte-se a n\u00f3s para Uma conversa sobre habilidades, um bate-papo com Mark Petersen, Gerente de desenvolvimento de lideran\u00e7a e talentos na British Airways, enquanto exploramos como a organiza\u00e7\u00e3o est\u00e1 redefinindo o desenvolvimento de habilidades, criando uma cultura de adaptabilidade e preparando sua for\u00e7a de trabalho para o futuro.<\/p>\n","key_topics_heading":"Nesta sess\u00e3o, discutiremos:","body_bottom_text":"Junte-se a n\u00f3s para ouvir uma perspectiva honesta sobre o que \u00e9 necess\u00e1rio para desenvolver uma organiza\u00e7\u00e3o baseada em habilidades, por que a jornada est\u00e1 em constante evolu\u00e7\u00e3o e como os l\u00edderes de aprendizado podem ajudar suas pessoas a prosperar atrav\u00e9s da mudan\u00e7a.","speakers_heading":"Conhe\u00e7a os palestrantes","speakers_repeater":[{"speaker_name":"Mark Petersen","speaker_title":"Gerente de desenvolvimento de lideran\u00e7a e talentos, British Airways ","speaker_photo":169716,"speaker_bio_link":"https:\/\/www.linkedin.com\/in\/mark-petersen-44859a180\/","speaker_card_color":"","speaker_text_color":"#FFFFFF"},{"speaker_name":"Sascha Ramos","speaker_title":"Gerente de sucesso do cliente, Udemy","speaker_photo":169717,"speaker_bio_link":"https:\/\/www.linkedin.com\/in\/sascharamos\/","speaker_card_color":"","speaker_text_color":"#FFFFFF"}]},"yoast_head":"\nUma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades - Udemy Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T15:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/06\/GettyImages-1396315043-scaled.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\\\/\",\"name\":\"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades - Udemy Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/GettyImages-1396315043-scaled.jpg\",\"datePublished\":\"2026-06-10T13:47:00+00:00\",\"dateModified\":\"2026-06-24T15:57:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/GettyImages-1396315043-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/GettyImages-1396315043-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resources\\\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/resource-center\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\",\"name\":\"Udemy Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#organization\",\"name\":\"Udemy Business\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/udemy-business-logo.svg\",\"contentUrl\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/udemy-business-logo.svg\",\"width\":164,\"height\":28,\"caption\":\"Udemy Business\"},\"image\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/udemy\",\"https:\\\/\\\/x.com\\\/udemy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/udemy\",\"https:\\\/\\\/www.instagram.com\\\/udemy\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades - Udemy Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/","og_locale":"pt_BR","og_type":"article","og_title":"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades","og_url":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/","og_site_name":"Udemy Business","article_publisher":"https:\/\/www.facebook.com\/udemy","article_modified_time":"2026-06-24T15:57:38+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/06\/GettyImages-1396315043-scaled.jpg.webp","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@udemy","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/","url":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/","name":"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades - Udemy Business","isPartOf":{"@id":"https:\/\/business.udemy.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/#primaryimage"},"image":{"@id":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/#primaryimage"},"thumbnailUrl":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/06\/GettyImages-1396315043-scaled.jpg.webp","datePublished":"2026-06-10T13:47:00+00:00","dateModified":"2026-06-24T15:57:38+00:00","breadcrumb":{"@id":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/#primaryimage","url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/06\/GettyImages-1396315043-scaled.jpg.webp","contentUrl":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/06\/GettyImages-1396315043-scaled.jpg.webp","width":2560,"height":1707,"caption":"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades"},{"@type":"BreadcrumbList","@id":"https:\/\/business.udemy.com\/pt-br\/resources\/the-skills-conversation-british-airways-journey-to-becoming-a-skills-based-organisation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.udemy.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/business.udemy.com\/pt-br\/resource-center\/"},{"@type":"ListItem","position":3,"name":"Uma conversa sobre habilidades: a jornada da British Airways para se tornar uma organiza\u00e7\u00e3o baseada em habilidades"}]},{"@type":"WebSite","@id":"https:\/\/business.udemy.com\/pt-br\/#website","url":"https:\/\/business.udemy.com\/pt-br\/","name":"Udemy Business","description":"","publisher":{"@id":"https:\/\/business.udemy.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.udemy.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/business.udemy.com\/pt-br\/#organization","name":"Udemy Business","url":"https:\/\/business.udemy.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/business.udemy.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/04\/udemy-business-logo.svg","contentUrl":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/04\/udemy-business-logo.svg","width":164,"height":28,"caption":"Udemy Business"},"image":{"@id":"https:\/\/business.udemy.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/udemy","https:\/\/x.com\/udemy","https:\/\/www.linkedin.com\/company\/udemy","https:\/\/www.instagram.com\/udemy\/"]}]}},"_links":{"self":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resources\/169710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/types\/resources"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/media\/169711"}],"wp:attachment":[{"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=169710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=169710"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/resource_type?post=169710"},{"taxonomy":"event_status","embeddable":true,"href":"https:\/\/business.udemy.com\/pt-br\/wp-json\/wp\/v2\/event_status?post=169710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}