{"id":150809,"date":"2026-02-03T23:22:18","date_gmt":"2026-02-03T23:22:18","guid":{"rendered":"https:\/\/business.udemy.com\/thanks-2\/"},"modified":"2026-02-09T22:36:05","modified_gmt":"2026-02-09T22:36:05","slug":"thanks","status":"publish","type":"page","link":"https:\/\/business.udemy.com\/pt-br\/2026-global-learning-skills-trends-report\/thanks\/","title":{"rendered":"Agradecemos sua participa\u00e7\u00e3o"},"content":{"rendered":"<style id=\"jv-blocks_967c50-93\" type=\"text\/css\">#jv-layout-id_967c50-93 > .jv-row-column-wrap.kb-theme-content-width {max-width:1160px;}@media (min-width: 767px) {#jv-layout-id_967c50-93 > .jv-row-column-wrap > .inner-column-1 {-webkit-flex: 0 1 45%;-ms-flex: 0 1 45%;flex: 0 1 45%;}#jv-layout-id_967c50-93 > .jv-row-column-wrap > .inner-column-2 {-webkit-flex: 0 1 55%;-ms-flex: 0 1 55%;flex: 0 1 55%;}}@media (min-width: 768px) and (max-width: 1024px) {#jv-layout-id_967c50-93 > .jv-row-column-wrap > .inner-column-1 {-webkit-flex: 0 1 50%;-ms-flex: 0 1 50%;flex: 0 1 50%;}#jv-layout-id_967c50-93 > .jv-row-column-wrap > .inner-column-2 {-webkit-flex: 0 1 50%;-ms-flex: 0 1 50%;flex: 0 1 50%;}}#jv-layout-id_967c50-93 {margin-top:0px;margin-bottom:0px;background-color:#ffcc80;}#jv-layout-id_967c50-93 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;max-width:1px;margin-left:auto;margin-right:auto;}@media (min-width: 768px) and (max-width: 1024px) {#jv-layout-id_967c50-93 {margin-bottom:0px;}#jv-layout-id_967c50-93 > .jv-row-column-wrap {padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}}@media (max-width: 767px) {#jv-layout-id_967c50-93 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_967c50-93 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_967c50-93\" class=\"jv-row-layout-inner jv-row-has-bg jv-layout-id_967c50-93\"><div class=\"jv-row-column-wrap jv-has-2-columns jv-gutter-widest jv-v-gutter-default jv-row-valign-bottom jv-row-layout-equal jv-tab-layout-equal jv-m-colapse-left-to-right jv-mobile-layout-row  jv-custom-first-width-45  jv-custom-second-width-55 kb-theme-content-width\"><style id=\"jv-blocks_71345b-22\" type=\"text\/css\">.jv-row-layout-inner > .jv-row-column-wrap > .jarvis-column_71345b-22 > .jv-inside-inner-col {padding-top:64px;padding-bottom:48px;padding-left:0px;padding-right:0px;margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;}@media (min-width: 768px) and (max-width: 1024px) {.jv-row-layout-inner > .jv-row-column-wrap > .jarvis-column_71345b-22 > .jv-inside-inner-col {padding-top:64px;padding-bottom:48px;padding-right:0px;}}@media (max-width: 767px) {.jv-row-layout-inner > .jv-row-column-wrap > .jarvis-column_71345b-22 > .jv-inside-inner-col {padding-top:40px;padding-bottom:24px;padding-right:0px;}}<\/style>\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_71345b-22\"><div class=\"jv-inside-inner-col\"><style id=\"jv-blocks_b0a455-aa\" type=\"text\/css\">#jv-adv-heading_b0a455-aa, #jv-adv-heading_b0a455-aa .wp-block-jarvis-advancedheading {font-size:48px;line-height:1.3em;font-weight:400;font-family:Udemy-Regular;}@media (max-width: 767px) {#jv-adv-heading_b0a455-aa, #jv-adv-heading_b0a455-aa .wp-block-jarvis-advancedheading {font-size:40px;}}<\/style>\n<h2 id=\"jv-adv-heading_b0a455-aa\" class=\"jv-adv-heading_b0a455-aa wp-block-jarvis-advancedheading\" style=\"margin-top:0px\">Relat\u00f3rio de tend\u00eancias de habilidades e aprendizado global <strong>2026<\/strong><\/h2>\n\n\n\n<p class=\"mb-32 pb-0 link-white\" style=\"line-height:1.5\">Leia as tend\u00eancias e aprofunde-se nos dados.<\/p>\n\n\n    <div class=\"udemy button-group\">\n        \t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/info.udemy.com\/rs\/273-CKQ-053\/images\/CON25Q3_Global Learning %26 Skills Trends Report_PTBR.pdf?version=0\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t\t\t\t<button\n\t\t\t\t\t\tclass=\"btn brand-button \"\n\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Fazer download do relat\u00f3rio\"\n\t\t\t\t\t>\n\t\t\t\t\t\tFazer download do relat\u00f3rio\t\t\t\t\t<\/button>\n\t\t\t\t<\/a>\n\n\t\t\t            <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-jarvis-column inner-column-2 jarvis-column_e65687-ea\"><div class=\"jv-inside-inner-col\"><style id=\"jv-blocks_3c7635-ca\" type=\"text\/css\">#jv-layout-id_3c7635-ca {margin-top:0px;margin-bottom:0px;}#jv-layout-id_3c7635-ca > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;min-height:4vh;}@media (max-width: 767px) {#jv-layout-id_3c7635-ca {margin-top:0px;margin-bottom:0px;}#jv-layout-id_3c7635-ca > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_3c7635-ca\" class=\"jv-row-layout-inner jv-layout-id_3c7635-ca\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-bottom jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\"><style id=\"jv-blocks_284e26-01\" type=\"text\/css\">.jv-row-layout-inner > .jv-row-column-wrap > .jarvis-column_284e26-01 > .jv-inside-inner-col {margin-top:0px;margin-bottom:0px;margin-right:-16px;margin-left:-16px;}@media (min-width: 768px) and (max-width: 1024px) {.jv-row-layout-inner > .jv-row-column-wrap > .jarvis-column_284e26-01 > .jv-inside-inner-col {margin-right:-16px;margin-left:-16px;}}@media (max-width: 767px) {.jv-row-layout-inner > .jv-row-column-wrap > .jarvis-column_284e26-01 > .jv-inside-inner-col {margin-right:-14px;margin-left:-14px;}}<\/style>\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_284e26-01\"><div class=\"jv-inside-inner-col\">\n<figure class=\"wp-block-image size-full mb-0\"><img decoding=\"async\" width=\"740\" height=\"407\" src=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/09\/learning-trends-2026-glstr26-lp-hero-banner-740px.png.webp\" alt=\"Jovem profissional com \u00f3culos modernos e cabelos curtos, sorrindo de olhos fechados\" class=\"wp-image-133556\" srcset=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/09\/learning-trends-2026-glstr26-lp-hero-banner-740px.png.webp 740w, https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/09\/learning-trends-2026-glstr26-lp-hero-banner-740px-300x165.png.webp 300w, https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/09\/learning-trends-2026-glstr26-lp-hero-banner-740px-150x83.png 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style id=\"jv-blocks_eddc36-b4\" type=\"text\/css\">#jv-layout-id_eddc36-b4 > .jv-row-column-wrap {padding-top:80px;padding-bottom:24px;max-width:100%;margin-left:auto;margin-right:auto;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_eddc36-b4\" class=\"jv-row-layout-inner jv-layout-id_eddc36-b4\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_43e8b3-e9\"><div class=\"jv-inside-inner-col\"><style id=\"jv-blocks_82f5e5-a0\" type=\"text\/css\">#jv-layout-id_82f5e5-a0 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;max-width:950px;margin-left:auto;margin-right:auto;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_82f5e5-a0\" class=\"jv-row-layout-inner jv-layout-id_82f5e5-a0\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_e200a9-89\"><div class=\"jv-inside-inner-col\"><style id=\"jv-blocks_dca248-b9\" type=\"text\/css\">.jv-tabs-id_dca248-b9 > .jv-tabs-content-wrap > .wp-block-jarvis-tab {border-width:0px 0px 0px 0px;padding:0px 0px 0px 0px;border-color:#eeeeee;background:#ffffff;}.wp-block-jarvis-tabs .jv-tabs-id_dca248-b9 > .jv-tabs-title-list li {margin:0px 0px 0px 0px;}.wp-block-jarvis-tabs .jv-tabs-id_dca248-b9 > .jv-tabs-title-list li .jv-tab-title {margin-right:0px;}@media (max-width: 767px) {.wp-block-jarvis-tabs .jv-tabs-id_dca248-b9 > .jv-tabs-title-list.kb-tabs-list-columns > li {flex: 0 1 25%;}}@media (max-width: 767px) {.wp-block-jarvis-tabs .jv-tabs-id_dca248-b9 > .jv-tabs-title-list li .jv-tab-title {margin-right:8px;}}.wp-block-jarvis-tabs .jv-tabs-id_dca248-b9 > .jv-tabs-title-list li .jv-tab-title, .jv-tabs-id_dca248-b9 > .jv-tabs-content-wrap > .jv-tabs-accordion-title .jv-tab-title {font-size:16px;line-height:1.6em;font-family:Udemy-Bold;font-weight:400;border-width:0px 0px 2px 0px ;border-radius:0px 0px 0px 0px ;padding:16px 24px 16px 24px ;border-color:#d1d7dc;color:#6a6f73;background:#ffffff;}.jv-tabs-id_dca248-b9 > .jv-tabs-title-list li .jv-tab-title:hover, .jv-tabs-id_dca248-b9 > .jv-tabs-content-wrap > .jv-tabs-accordion-title .jv-tab-title:hover {border-color:#d1d7dc;color:#6a6f73;background:#ffffff;}.jv-tabs-id_dca248-b9 > .jv-tabs-title-list li.jv-tab-title-active .jv-tab-title, .jv-tabs-id_dca248-b9 > .jv-tabs-content-wrap > .jv-tabs-accordion-title.jv-tab-title-active .jv-tab-title  {border-color:#000000;color:#000000;background:#ffffff;}<\/style>\n<div class=\"wp-block-jarvis-tabs alignnone tabs tabs-responsive\"><div class=\"jv-tabs-wrap jv-tabs-id_dca248-b9 jv-tabs-has-3-tabs jv-active-tab-1 jv-tabs-layout-tabs jv-tabs-tablet-layout-inherit jv-tabs-mobile-layout-accordion jv-tab-alignment-left jv-create-accordion   \" style=\"max-width:1160px\"><ul class=\"jv-tabs-title-list kb-tabs-list-columns kb-tab-title-columns-3\"><li id=\"tab-aiskills\" class=\"jv-title-item jv-title-item-1 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-active\"><a href=\"#tab-aiskills\" data-tab=\"1\" class=\"jv-tab-title jv-tab-title-1 \"><span class=\"jv-title-text\">Habilidades de IA<\/span><\/a><\/li><li id=\"tab-businessskills\" class=\"jv-title-item jv-title-item-2 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-businessskills\" data-tab=\"2\" class=\"jv-tab-title jv-tab-title-2 \"><span class=\"jv-title-text\">Habilidades comerciais<\/span><\/a><\/li><li id=\"tab-technicalskills\" class=\"jv-title-item jv-title-item-3 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-technicalskills\" data-tab=\"3\" class=\"jv-tab-title jv-tab-title-3 \"><span class=\"jv-title-text\">Habilidades t\u00e9cnicas<\/span><\/a><\/li><\/ul><div class=\"jv-tabs-content-wrap\">\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-1 jv-inner-tab_fd5491-c5\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_a548f9-eb\" type=\"text\/css\">#jv-layout-id_a548f9-eb {margin-top:0px;margin-bottom:0px;}#jv-layout-id_a548f9-eb > .jv-row-column-wrap {padding-top:64px;padding-bottom:64px;padding-left:0px;padding-right:0px;max-width:100%;margin-left:auto;margin-right:auto;}@media (min-width: 768px) and (max-width: 1024px) {#jv-layout-id_a548f9-eb {margin-top:0px;}#jv-layout-id_a548f9-eb > .jv-row-column-wrap {padding-top:64px;padding-right:0px;padding-bottom:64px;padding-left:0px;}}@media (max-width: 767px) {#jv-layout-id_a548f9-eb {margin-top:0px;margin-bottom:0px;}#jv-layout-id_a548f9-eb > .jv-row-column-wrap {padding-top:0px;padding-right:0px;}}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_a548f9-eb\" class=\"jv-row-layout-inner jv-layout-id_a548f9-eb\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_ee636a-dc\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_63f278-70\" type=\"text\/css\">.jv-tabs-id_63f278-70 > .jv-tabs-content-wrap > .wp-block-jarvis-tab {border-width:0px 0px 0px 0px;padding:0px 0px 0px 0px;background:#ffffff;}.wp-block-jarvis-tabs .jv-tabs-id_63f278-70 > .jv-tabs-title-list li {margin:0px 24px 0px 0px;}.wp-block-jarvis-tabs .jv-tabs-id_63f278-70 > .jv-tabs-title-list li .jv-tab-title, .jv-tabs-id_63f278-70 > .jv-tabs-content-wrap > .jv-tabs-accordion-title .jv-tab-title {font-size:16px;line-height:19px;font-family:Udemy-Regular;font-weight:400;border-width:2px 2px 2px 2px ;border-radius:0px 0px 0px 0px ;padding:10px 10px 10px 10px ;color:#000000;background:#ffffff;}.jv-tabs-id_63f278-70 > .jv-tabs-title-list li .jv-tab-title:hover, .jv-tabs-id_63f278-70 > .jv-tabs-content-wrap > .jv-tabs-accordion-title .jv-tab-title:hover {color:#000000;background:#f0f2f4;}.jv-tabs-id_63f278-70 > .jv-tabs-title-list li.jv-tab-title-active .jv-tab-title, .jv-tabs-id_63f278-70 > .jv-tabs-content-wrap > .jv-tabs-accordion-title.jv-tab-title-active .jv-tab-title  {border-color:#ffffff;color:#000000;background:#f0f2f4;}@media (max-width: 767px) {.jv-tabs-id_63f278-70 > .jv-tabs-title-list li .jv-tab-title  {font-size:17px;line-height:12px;}}<\/style>\n<div class=\"wp-block-jarvis-tabs alignfull ltr-tabs\"><div class=\"jv-tabs-wrap jv-tabs-id_63f278-70 jv-tabs-has-1-tabs jv-active-tab-1 jv-tabs-layout-vtabs jv-tabs-tablet-layout-inherit jv-tabs-mobile-layout-accordion jv-tab-alignment-left jv-create-accordion   \" style=\"max-width:none\"><ul class=\"jv-tabs-title-list\"><li id=\"ai-skills-2\" class=\"jv-title-item jv-title-item-1 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-active\"><a href=\"#ai-skills-2\" data-tab=\"1\" class=\"jv-tab-title jv-tab-title-1 \"><span class=\"jv-title-text\">Habilidades de IA<\/span><\/a><\/li><\/ul><div class=\"jv-tabs-content-wrap\">\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-1 jv-inner-tab_2790f7-77\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_98ef77-14\" type=\"text\/css\">#jv-layout-id_98ef77-14 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_98ef77-14 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_98ef77-14\" class=\"jv-row-layout-inner jv-layout-id_98ef77-14\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_08ba51-aa\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_c25c81-c5\" type=\"text\/css\">#jv-adv-heading_c25c81-c5, #jv-adv-heading_c25c81-c5 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_c25c81-c5\" class=\"jv-adv-heading_c25c81-c5 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Habilidades de prompt, agentes e copilotos moldam a ado\u00e7\u00e3o de IA empresarial<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">O desenvolvimento de habilidades de IA na empresa est\u00e1 se agrupando ao redor de tr\u00eas tend\u00eancias claras: produtividade assistida por IA, integra\u00e7\u00e3o de aplicativo e plataforma, e governan\u00e7a. Assistentes de programa\u00e7\u00e3o baseados em ferramenta cresceram (GitHub Copilot, Microsoft Copilot), enquanto ChatGPT e IA generativa continuam sendo os temas mais consumidos, indicando uma ampla ado\u00e7\u00e3o e uma integra\u00e7\u00e3o mais complexa no fluxo de trabalho de desenvolvimento, produto e conhecimento. O crescimento r\u00e1pido de GPTs personalizados\/GPT Builder, API OpenAI e engenharia de prompt mostra que as equipes est\u00e3o criando experi\u00eancias personalizadas e integradas de grandes modelos de linguagem (LLM) e solu\u00e7\u00f5es de desenvolvedor cidad\u00e3o. Aumentos paralelos em Stable Diffusion e plataformas de LLM (Google Gemini, Dify) apontam para casos de uso criativos e voltados para o cliente. O aumento do interesse em agentes de IA\/IA ag\u00eantica e automa\u00e7\u00e3o do fluxo de trabalho (n8n) indica estrat\u00e9gias com foco em automa\u00e7\u00e3o. Por fim, um aumento s\u00f3lido em governan\u00e7a e \u00e9tica de IA reflete o foco das empresas em risco, conformidade e implementa\u00e7\u00e3o confi\u00e1vel conforme as organiza\u00e7\u00f5es ampliam a IA.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">10 principais habilidades de IA<sup>*<\/sup><\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>1. GitHub Copilot<\/td>\n      <td>14,299%<\/td>\n    <\/tr>\n    <tr>\n      <td>2. Microsoft Copilot<\/td>\n      <td>2,173%<\/td>\n    <\/tr>\n    <tr>\n      <td>3. GPTs personalizados\/criador de GPT<\/td>\n      <td>1,512%<\/td>\n    <\/tr>\n    <tr>\n      <td>4. Engenharia de prompt<\/td>\n      <td>782%<\/td>\n    <\/tr>\n    <tr>\n      <td>5. Stable Diffusion<\/td>\n      <td>365%<\/td>\n    <\/tr>\n    <tr>\n      <td>6. Google Gemini<\/td>\n      <td>211%<\/td>\n    <\/tr>\n    <tr>\n      <td>7. API OpenAI<\/td>\n      <td>183%<\/td>\n    <\/tr>\n    <tr>\n      <td>8. \u00c9tica e governan\u00e7a de IA<\/td>\n      <td>98%<\/td>\n    <\/tr>\n    <tr>\n      <td>9. IA generativa (IA Gen)<\/td>\n      <td>42%<\/td>\n    <\/tr>\n    <tr>\n      <td>10. n8n<\/td>\n      <td>Em alta<sup>*<\/sup><\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p style=\"font-size:14px;line-height:1.5\">*Sem dados ano a ano para esse tema, mas r\u00e1pido crescimento em 2025.\u00a0<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades de IA mais consumidas<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>ChatGPT<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>IA generativa<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Copilot<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Agentes de IA e IA ag\u00eantica<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Engenharia de prompt<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>\u00c9tica e governan\u00e7a de IA<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Dify<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Model Context Protocol (MCP)<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Grandes modelos de linguagem (LLM)<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Gemini<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-spacer aligncenter jv-block-spacer-_1df2c3-7a\"><div class=\"jv-block-spacer jv-block-spacer-halign-center\" style=\"height:40px\"><hr class=\"jv-divider\" style=\"border-top-width:1px;width:100%;border-top-style:solid\" \/><\/div><\/div>\n\n\n<p style=\"font-size:14px;line-height:1.5\">Neste relat\u00f3rio, analisamos dados de milhares dos nossos clientes de todo o mundo. Calculamos o consumo total dos alunos da Udemy Business em todos os temas de cursos no per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025. Calculamos o aumento porcentual no consumo em compara\u00e7\u00e3o com o per\u00edodo de 1\u00ba de julho de 2023 a 30 de junho de 2024. A classifica\u00e7\u00e3o de consumo total dos temas de IA tamb\u00e9m foi retirada do per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025.  Para crescimento dos temas de IA, inclu\u00edmos temas que mostraram um aumento na porcentagem de consumo em compara\u00e7\u00e3o com o ano anterior. Tamb\u00e9m listamos novos temas de IA que mostraram aumentos significativos no per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025, para o qual n\u00e3o h\u00e1 compara\u00e7\u00e3o com o ano anterior. Esses temas s\u00e3o rotulados como \u201cem alta\u201d.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-2 jv-inner-tab_df3d13-5a\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_15d7a9-28\" type=\"text\/css\">#jv-layout-id_15d7a9-28 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_15d7a9-28 > .jv-row-column-wrap {padding-top:64px;padding-bottom:64px;padding-left:0px;padding-right:0px;max-width:100%;margin-left:auto;margin-right:auto;}@media (min-width: 768px) and (max-width: 1024px) {#jv-layout-id_15d7a9-28 {margin-top:0px;}#jv-layout-id_15d7a9-28 > .jv-row-column-wrap {padding-top:64px;padding-right:0px;padding-bottom:64px;padding-left:0px;}}@media (max-width: 767px) {#jv-layout-id_15d7a9-28 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_15d7a9-28 > .jv-row-column-wrap {padding-top:0px;padding-right:0px;}}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_15d7a9-28\" class=\"jv-row-layout-inner jv-layout-id_15d7a9-28\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_dcaf5e-a4\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_87709c-9f\" type=\"text\/css\">.jv-tabs-id_87709c-9f > .jv-tabs-content-wrap > .wp-block-jarvis-tab {border-width:0px 0px 0px 0px;padding:0px 0px 0px 0px;background:#ffffff;}.wp-block-jarvis-tabs .jv-tabs-id_87709c-9f > .jv-tabs-title-list li {margin:0px 24px 0px 0px;}.wp-block-jarvis-tabs .jv-tabs-id_87709c-9f > .jv-tabs-title-list li .jv-tab-title, .jv-tabs-id_87709c-9f > .jv-tabs-content-wrap > .jv-tabs-accordion-title .jv-tab-title {font-size:16px;line-height:19px;font-family:Udemy-Regular;font-weight:400;border-width:2px 2px 2px 2px ;border-radius:0px 0px 0px 0px ;padding:10px 10px 10px 10px ;color:#000000;background:#ffffff;}.jv-tabs-id_87709c-9f > .jv-tabs-title-list li .jv-tab-title:hover, .jv-tabs-id_87709c-9f > .jv-tabs-content-wrap > .jv-tabs-accordion-title .jv-tab-title:hover {color:#000000;background:#f0f2f4;}.jv-tabs-id_87709c-9f > .jv-tabs-title-list li.jv-tab-title-active .jv-tab-title, .jv-tabs-id_87709c-9f > .jv-tabs-content-wrap > .jv-tabs-accordion-title.jv-tab-title-active .jv-tab-title  {border-color:#ffffff;color:#000000;background:#f0f2f4;}@media (max-width: 767px) {.jv-tabs-id_87709c-9f > .jv-tabs-title-list li .jv-tab-title  {font-size:17px;line-height:12px;}}<\/style>\n<div class=\"wp-block-jarvis-tabs alignfull ltr-tabs\"><div class=\"jv-tabs-wrap jv-tabs-id_87709c-9f jv-tabs-has-13-tabs jv-active-tab-1 jv-tabs-layout-vtabs jv-tabs-tablet-layout-inherit jv-tabs-mobile-layout-accordion jv-tab-alignment-left jv-create-accordion   \" style=\"max-width:none\"><ul class=\"jv-tabs-title-list\"><li id=\"business-skills-2\" class=\"jv-title-item jv-title-item-1 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-active\"><a href=\"#business-skills-2\" data-tab=\"1\" class=\"jv-tab-title jv-tab-title-1 \"><span class=\"jv-title-text\">Habilidades comerciais<\/span><\/a><\/li><li id=\"tab-businessoperations\" class=\"jv-title-item jv-title-item-2 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-businessoperations\" data-tab=\"2\" class=\"jv-tab-title jv-tab-title-2 \"><span class=\"jv-title-text\">Opera\u00e7\u00f5es comerciais<\/span><\/a><\/li><li id=\"tab-communication\" class=\"jv-title-item jv-title-item-3 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-communication\" data-tab=\"3\" class=\"jv-tab-title jv-tab-title-3 \"><span class=\"jv-title-text\">Comunica\u00e7\u00e3o<\/span><\/a><\/li><li id=\"tab-designtools\" class=\"jv-title-item jv-title-item-4 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-designtools\" data-tab=\"4\" class=\"jv-tab-title jv-tab-title-4 \"><span class=\"jv-title-text\">Ferramentas de design<\/span><\/a><\/li><li id=\"tab-financeampaccounting\" class=\"jv-title-item jv-title-item-5 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-financeampaccounting\" data-tab=\"5\" class=\"jv-tab-title jv-tab-title-5 \"><span class=\"jv-title-text\">Finance &amp; accounting<\/span><\/a><\/li><li id=\"tab-generativeaiforbusiness\" class=\"jv-title-item jv-title-item-6 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-generativeaiforbusiness\" data-tab=\"6\" class=\"jv-tab-title jv-tab-title-6 \"><span class=\"jv-title-text\">IA generativa para empresas<\/span><\/a><\/li><li id=\"tab-languagelearning\" class=\"jv-title-item jv-title-item-7 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-languagelearning\" data-tab=\"7\" class=\"jv-tab-title jv-tab-title-7 \"><span class=\"jv-title-text\">Idiomas<\/span><\/a><\/li><li id=\"tab-leadershipampmanagement\" class=\"jv-title-item jv-title-item-8 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-leadershipampmanagement\" data-tab=\"8\" class=\"jv-tab-title jv-tab-title-8 \"><span class=\"jv-title-text\">Leadership &amp; management<\/span><\/a><\/li><li id=\"tab-marketing\" class=\"jv-title-item jv-title-item-9 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-marketing\" data-tab=\"9\" class=\"jv-tab-title jv-tab-title-9 \"><span class=\"jv-title-text\">Marketing<\/span><\/a><\/li><li id=\"tab-productivity\" class=\"jv-title-item jv-title-item-10 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-productivity\" data-tab=\"10\" class=\"jv-tab-title jv-tab-title-10 \"><span class=\"jv-title-text\">Otimiza\u00e7\u00e3o<\/span><\/a><\/li><li id=\"tab-projectampproductmanagement\" class=\"jv-title-item jv-title-item-11 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-projectampproductmanagement\" data-tab=\"11\" class=\"jv-tab-title jv-tab-title-11 \"><span class=\"jv-title-text\">Project &amp; product management<\/span><\/a><\/li><li id=\"tab-salesampcustomerservice\" class=\"jv-title-item jv-title-item-12 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-salesampcustomerservice\" data-tab=\"12\" class=\"jv-tab-title jv-tab-title-12 \"><span class=\"jv-title-text\">Sales &amp; customer service<\/span><\/a><\/li><li id=\"tab-workplaceamphumanresources\" class=\"jv-title-item jv-title-item-13 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-workplaceamphumanresources\" data-tab=\"13\" class=\"jv-tab-title jv-tab-title-13 \"><span class=\"jv-title-text\">Workplace &amp; human resources<\/span><\/a><\/li><\/ul><div class=\"jv-tabs-content-wrap\">\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-1 jv-inner-tab_b4ecf2-ce\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_f3a93c-0f\" type=\"text\/css\">#jv-layout-id_f3a93c-0f {margin-top:0px;margin-bottom:0px;}#jv-layout-id_f3a93c-0f > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_f3a93c-0f\" class=\"jv-row-layout-inner jv-layout-id_f3a93c-0f\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_b0b312-1d\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_aec855-06\" type=\"text\/css\">#jv-adv-heading_aec855-06, #jv-adv-heading_aec855-06 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_aec855-06\" class=\"jv-adv-heading_aec855-06 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\">Habilidades para uma empresa digital impulsionada por IA<\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">Os padr\u00f5es de aprendizado mostram uma divis\u00e3o clara entre compet\u00eancias comerciais b\u00e1sicas e a r\u00e1pida ado\u00e7\u00e3o de desenvolvimento de habilidades digitais, de IA e de an\u00e1lise. Os cursos com maior consumo ainda est\u00e3o voltados para Excel, apresenta\u00e7\u00f5es, comunica\u00e7\u00e3o, lideran\u00e7a, gest\u00e3o de projetos e no\u00e7\u00f5es b\u00e1sicas de finan\u00e7as, ou seja, compet\u00eancias b\u00e1sicas que mant\u00eam as opera\u00e7\u00f5es em andamento. Os temas em ascens\u00e3o incluem IA generativa e engenharia de prompt, forma\u00e7\u00e3o em dados (SQL, Power BI\/Tableau), ferramentas de baixo c\u00f3digo, software de UX\/design e modelagem financeira avan\u00e7ada. Isso indica que as empresas est\u00e3o priorizando automa\u00e7\u00e3o e tomada de decis\u00e3o baseada em insights, enquanto mant\u00eam uma base de habilidades pessoais e de processos. Para os funcion\u00e1rios, isso significa equilibrar habilidades interpessoais e de produtividade com flu\u00eancia t\u00e9cnica, aprender a aplicar a IA com seguran\u00e7a, interpretar dados, criar experi\u00eancias digitais melhores e liderar as equipes para manter a competitividade em meio \u00e0 r\u00e1pida transforma\u00e7\u00e3o digital.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades de neg\u00f3cios em alta<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Microsoft Copilot<\/td>\n      <td>3,400%<\/td>\n    <\/tr>\n    <tr>\n      <td>Planejamento financeiro<\/td>\n      <td>484%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Profissional em Recursos Humanos (PHR)<\/td>\n      <td>266%<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de opera\u00e7\u00f5es banc\u00e1rias<\/td>\n      <td>219%<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de seguros<\/td>\n      <td>207%<\/td>\n    <\/tr>\n    <tr>\n      <td>Desenvolvimento sustent\u00e1vel<\/td>\n      <td>147%<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Planner<\/td>\n      <td>141%<\/td>\n    <\/tr>\n    <tr>\n      <td>Macroeconomia<\/td>\n      <td>134%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gera\u00e7\u00e3o de arte com IA<\/td>\n      <td>131%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de log\u00edstica<\/td>\n      <td>127%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades de neg\u00f3cios mais consumidas<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Ferramentas do Microsoft Excel<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>ChatGPT para casos de uso empresariais<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades de comunica\u00e7\u00e3o<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o b\u00e1sica de projetos<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o PMI PMP (Project Management Professional)<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Lideran\u00e7a<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Ingl\u00eas<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Transforma\u00e7\u00e3o digital<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Agile<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas de IA Gen para casos de uso empresarial<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-2 jv-inner-tab_b331ae-9c\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_820b6d-80\" type=\"text\/css\">#jv-layout-id_820b6d-80 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_820b6d-80 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_820b6d-80\" class=\"jv-row-layout-inner jv-layout-id_820b6d-80\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_ecc889-09\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_f847aa-77\" type=\"text\/css\">#jv-adv-heading_f847aa-77, #jv-adv-heading_f847aa-77 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_f847aa-77\" class=\"jv-adv-heading_f847aa-77 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\">Sustentabilidade e resili\u00eancia impulsionam a otimiza\u00e7\u00e3o das opera\u00e7\u00f5es comerciais<\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">Os alunos empresariais est\u00e3o refor\u00e7ando habilidades b\u00e1sicas de planejamento de recursos empresariais (ERP) e processos, enquanto adotam rapidamente habilidades de sustentabilidade e cadeia de suprimentos. Temas das \u00e1reas de an\u00e1lise comercial e SAP\u2011(ABAP, S\/4HANA, FICO, MM, HANA) dominam o consumo total, refletindo a transforma\u00e7\u00e3o digital cont\u00ednua e a moderniza\u00e7\u00e3o do back-office. Ao mesmo tempo, o aumento no interesse em desenvolvimento sustent\u00e1vel, gerenciamento de log\u00edstica e manufatura lean mostra que as empresas priorizam resili\u00eancia da cadeia\u2011de suprimentos, efici\u00eancia de custos e compromissos com meio ambiente, social e governan\u00e7a (ESG). O aumento em treinamento de SAP Fiori, SAP Activate e SAP Activate Project Manager refor\u00e7a a demanda por conhecimento em implementa\u00e7\u00e3o e execu\u00e7\u00e3o. Para os funcion\u00e1rios, essa combina\u00e7\u00e3o significa valor de carreira das certifica\u00e7\u00f5es t\u00e9cnicas de ERP e habilidades de excel\u00eancia operacional que ajudam as organiza\u00e7\u00f5es a atender metas de regulamenta\u00e7\u00e3o, sustentabilidade e continuidade.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia nas opera\u00e7\u00f5es de neg\u00f3cios<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Desenvolvimento sustent\u00e1vel<\/td>\n      <td>147%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de log\u00edstica<\/td>\n      <td>127%<\/td>\n    <\/tr>\n    <tr>\n      <td>Lean Manufacturing<\/td>\n      <td>121%<\/td>\n    <\/tr>\n    <tr>\n      <td>Requisitos de TI<\/td>\n      <td>95%<\/td>\n    <\/tr>\n    <tr>\n      <td>Ci\u00eancia ambiental<\/td>\n      <td>90%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de armaz\u00e9ns<\/td>\n      <td>87%<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP Fiori<\/td>\n      <td>75%<\/td>\n    <\/tr>\n    <tr>\n      <td>Manufatura<\/td>\n      <td>72%<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP Activate<\/td>\n      <td>70%<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP Certified Associate &#8211; SAP Activate Project Manager<\/td>\n      <td>70%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia nas opera\u00e7\u00f5es de neg\u00f3cios<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>An\u00e1lise de neg\u00f3cios<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP Advanced Business Application Programming (ABAP)<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP S\/4HANA<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP FICO<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP Materials Management (SAP MM)<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Lean Six Sigma Green Belt<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Cadeia de suprimentos<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>SAP HANA<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Lean Six Sigma Yellow Belt<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-3 jv-inner-tab_2a5afa-9b\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_0ce931-50\" type=\"text\/css\">#jv-layout-id_0ce931-50 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_0ce931-50 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_0ce931-50\" class=\"jv-row-layout-inner jv-layout-id_0ce931-50\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_038674-a0\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_7b1c50-ae\" type=\"text\/css\">#jv-adv-heading_7b1c50-ae, #jv-adv-heading_7b1c50-ae .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_7b1c50-ae\" class=\"jv-adv-heading_7b1c50-ae wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\">Comunica\u00e7\u00e3o para fortalecer a conex\u00e3o, colabora\u00e7\u00e3o e clareza<\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">O desenvolvimento de habilidades de comunica\u00e7\u00e3o est\u00e1 mudando para agilidade interpessoal, com facilita\u00e7\u00e3o, habilidades sociais e habilidades flex\u00edveis (gerais) com maior crescimento. Os funcion\u00e1rios ainda buscam compet\u00eancias b\u00e1sicas, como habilidades de apresenta\u00e7\u00e3o, escrita corporativa, compreens\u00e3o auditiva e etiqueta de e-mail. Eles tamb\u00e9m querem enfrentar elementos mais complicados da comunica\u00e7\u00e3o, incluindo assertividade e conversas dif\u00edceis. Essas tend\u00eancias refletem as necessidades que surgem da colabora\u00e7\u00e3o multifuncional e os esfor\u00e7os dos l\u00edderes em gerenciar a mudan\u00e7a e apoiar o bem-estar do funcion\u00e1rio. Boas habilidades flex\u00edveis e de facilita\u00e7\u00e3o ajudam as equipes a interagir e enfrentar ambiguidades juntas. Investir nessas habilidades ajuda a apoiar as intera\u00e7\u00f5es com os clientes, ter ambientes de trabalho mais inclusivos e uma ado\u00e7\u00e3o mais eficaz de ferramentas baseadas em IA que podem aprimorar, mas n\u00e3o substituir, o discernimento humano e empatia.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 5 principais habilidades em alta: excel\u00eancia em comunica\u00e7\u00e3o<sup>*<\/sup><\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Facilita\u00e7\u00e3o<\/td>\n      <td>29%<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades sociais<\/td>\n      <td>26%<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades flex\u00edveis (gerais)<\/td>\n      <td>25%<\/td>\n    <\/tr>\n    <tr>\n      <td>Linguagem corporal<\/td>\n      <td>18%<\/td>\n    <\/tr>\n    <tr>\n      <td>Narra\u00e7\u00e3o<\/td>\n      <td>14%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em comunica\u00e7\u00e3o<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Habilidades de apresenta\u00e7\u00e3o<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Reda\u00e7\u00e3o comercial<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Compreens\u00e3o auditiva<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades flex\u00edveis (gerais)<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Etiqueta e composi\u00e7\u00e3o de e-mails<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Narra\u00e7\u00e3o<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Assertividade<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Facilita\u00e7\u00e3o<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Linguagem corporal<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Conversas dif\u00edceis<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p class=\"pb-24\" style=\"font-size:14px;line-height:1.5\">*Cinco habilidades na categoria de comunica\u00e7\u00e3o tiveram um aumento positivo no consumo durante o per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025, em compara\u00e7\u00e3o com o ano anterior.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-4 jv-inner-tab_212f80-e9\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_a6c25d-e7\" type=\"text\/css\">#jv-layout-id_a6c25d-e7 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_a6c25d-e7 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_a6c25d-e7\" class=\"jv-row-layout-inner jv-layout-id_a6c25d-e7\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_11eff7-cb\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_08e08b-7f\" type=\"text\/css\">#jv-adv-heading_08e08b-7f, #jv-adv-heading_08e08b-7f .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_08e08b-7f\" class=\"jv-adv-heading_08e08b-7f wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\">Ferramentas de design para um ambiente de trabalho com foco em imagem<\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">Ferramentas de imagem e movimento agora s\u00e3o essenciais para as estrat\u00e9gias de conte\u00fado das empresas. A gera\u00e7\u00e3o de arte com IA e Canva lideram o aumento no interesse em ferramentas de design, indicando uma demanda por produ\u00e7\u00e3o de design mais r\u00e1pida em diferentes cargos. O crescimento do DaVinci Resolve mostra o aumento no investimento em produ\u00e7\u00e3o de v\u00eddeo profissional, conforme a import\u00e2ncia do v\u00eddeo \u00e9 cada vez maior. Os alunos continuam consumindo ferramentas b\u00e1sicas de criatividade em grande escala, como Canva e ferramentas da fam\u00edlia Adobe. Essas tend\u00eancias refletem as necessidades das empresas por conte\u00fado visual de marca e escal\u00e1vel nas comunica\u00e7\u00f5es internas, de marketing e de produto. Muitas ferramentas agilizam a produ\u00e7\u00e3o com IA Gen, mais conte\u00fado r\u00e1pido e interativo, e maior compet\u00eancia criativa interna para personalizar campanhas e reduzir o gasto com ag\u00eancia.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 7 principais habilidades em alta: excel\u00eancia em ferramentas de design<sup>*<\/sup><\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Gera\u00e7\u00e3o de arte com IA<\/td>\n      <td>131%<\/td>\n    <\/tr>\n    <tr>\n      <td>Canva<\/td>\n      <td>62%<\/td>\n    <\/tr>\n    <tr>\n      <td>Impress\u00e3o 3D<\/td>\n      <td>49%<\/td>\n    <\/tr>\n    <tr>\n      <td>Teoria das cores<\/td>\n      <td>36%<\/td>\n    <\/tr>\n    <tr>\n      <td>AutoCAD<\/td>\n      <td>21%<\/td>\n    <\/tr>\n    <tr>\n      <td>DaVinci Resolve<\/td>\n      <td>19%<\/td>\n    <\/tr>\n    <tr>\n      <td>SketchUp<\/td>\n      <td>18%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em ferramentas de design<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Design gr\u00e1fico<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Blender<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Canva<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Adobe Photoshop<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Adobe After Effects<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Adobe Illustrator<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Edi\u00e7\u00e3o de v\u00eddeos<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Modelagem 3D<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Adobe Premiere Pro<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Gr\u00e1ficos em movimento<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p class=\"pb-24\" style=\"font-size:14px;line-height:1.5\">*Sete habilidades na categoria de ferramentas de design tiveram um aumento positivo no consumo durante o per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025, em compara\u00e7\u00e3o com o ano anterior.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-5 jv-inner-tab_6b8f5e-dd\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_2db875-00\" type=\"text\/css\">#jv-layout-id_2db875-00 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_2db875-00 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_2db875-00\" class=\"jv-row-layout-inner jv-layout-id_2db875-00\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_837888-85\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_fa88eb-13\" type=\"text\/css\">#jv-adv-heading_fa88eb-13, #jv-adv-heading_fa88eb-13 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_fa88eb-13\" class=\"jv-adv-heading_fa88eb-13 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\">Desenvolver habilidades financeiras para risco e planejamento<\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">Melhorar a situa\u00e7\u00e3o financeira \u00e9 um grande foco conforme as equipes equilibram crescimento, regulamentos e transforma\u00e7\u00e3o digital. A an\u00e1lise financeira continua sendo a habilidade mais consumida, enquanto o planejamento financeiro teve um aumento significativo, refletindo a \u00eanfase renovada em previs\u00e3o e planejamento de cen\u00e1rios em meio a incertezas econ\u00f4micas. O aumento no consumo de aprendizado b\u00e1sico de opera\u00e7\u00f5es banc\u00e1rias e seguros indica uma demanda por conhecimento do setor, conforme as fintechs e as mudan\u00e7as regulat\u00f3rias aceleram. O aumento no interesse em pagamentos, gest\u00e3o de risco operacional, auditoria interna e avalia\u00e7\u00e3o\/gest\u00e3o de risco destaca uma mudan\u00e7a em dire\u00e7\u00e3o a resili\u00eancia, conformidade e controles mais r\u00edgidos. Para funcion\u00e1rios empresariais, essas tend\u00eancias significam o desenvolvimento de profici\u00eancias de an\u00e1lise, modelagem e auditoria para apoiar a tomada de decis\u00e3o estrat\u00e9gica, modernizar pagamentos e opera\u00e7\u00f5es financeiras, e gerenciar riscos econ\u00f4micos.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em finan\u00e7as e contabilidade<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Planejamento financeiro<\/td>\n      <td>484%<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de opera\u00e7\u00f5es banc\u00e1rias<\/td>\n      <td>219%<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de seguros<\/td>\n      <td>207%<\/td>\n    <\/tr>\n    <tr>\n      <td>Macroeconomia<\/td>\n      <td>134%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gerenciamento de risco operacional (ORM)<\/td>\n      <td>105%<\/td>\n    <\/tr>\n    <tr>\n      <td>Pagamentos<\/td>\n      <td>83%<\/td>\n    <\/tr>\n    <tr>\n      <td>Auditoria interna<\/td>\n      <td>71%<\/td>\n    <\/tr>\n    <tr>\n      <td>Private Equity<\/td>\n      <td>61%<\/td>\n    <\/tr>\n    <tr>\n      <td>Avalia\u00e7\u00e3o de riscos<\/td>\n      <td>61%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de riscos<\/td>\n      <td>59%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em finan\u00e7as e contabilidade<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>An\u00e1lise financeira<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de opera\u00e7\u00f5es banc\u00e1rias<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de contabilidade<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Finan\u00e7as corporativas<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Investimentos<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Planejamento financeiro<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de finan\u00e7as<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Contabilidade financeira<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Modelagem financeira<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de riscos<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-6 jv-inner-tab_f7afc3-bc\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_0100f5-87\" type=\"text\/css\">#jv-layout-id_0100f5-87 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_0100f5-87 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_0100f5-87\" class=\"jv-row-layout-inner jv-layout-id_0100f5-87\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_eeffd2-5f\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_16a600-37\" type=\"text\/css\">#jv-adv-heading_16a600-37, #jv-adv-heading_16a600-37 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_16a600-37\" class=\"jv-adv-heading_16a600-37 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\">Casos de uso comerciais focam em copilotos, engenharia de prompt e ado\u00e7\u00e3o respons\u00e1vel<\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">Na categoria de IA generativa para casos de uso comerciais, a produtividade e os copilotos dominam. O aprendizado de Microsoft Copilot aumentou 3.400% e de engenharia de prompt cresceu 2.146%, enquanto o ChatGPT continua sendo o tema de IA Gen mais consumido. O aumento no interesse em \u00e9tica e governan\u00e7a de IA, bem como habilidades b\u00e1sicas de IA Gen, mostra que as equipes est\u00e3o equilibrando r\u00e1pida ado\u00e7\u00e3o com gest\u00e3o de risco. Novas ferramentas e IA ag\u00eantica (n8n, Google NotebookLM, Dify e agentes de IA) tamb\u00e9m est\u00e3o crescendo conforme as organiza\u00e7\u00f5es incorporam fluxos de trabalho aut\u00f4nomo em diferentes fun\u00e7\u00f5es. Para as empresas, essas tend\u00eancias mostram uma mudan\u00e7a de experimenta\u00e7\u00e3o para operacionaliza\u00e7\u00e3o: os funcion\u00e1rios devem estudar design de prompt, integra\u00e7\u00e3o de ferramentas e pr\u00e1ticas de governan\u00e7a para impulsionar a produtividade com seguran\u00e7a, garantir a conformidade e ampliar a automa\u00e7\u00e3o impulsionada por IA nos processos empresariais. A requalifica\u00e7\u00e3o cont\u00ednua ser\u00e1 essencial para alcan\u00e7ar benef\u00edcios enquanto gerencia riscos \u00e9ticos, de seguran\u00e7a e regulat\u00f3rios.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 7 principais habilidades em alta: IA generativa para casos de uso comerciais<sup>*<\/sup><\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Microsoft Copilot<\/td>\n      <td>3,400%<\/td>\n    <\/tr>\n    <tr>\n      <td>Engenharia de prompt<\/td>\n      <td>2,146%<\/td>\n    <\/tr>\n    <tr>\n      <td>\u00c9tica e governan\u00e7a de IA<\/td>\n      <td>91%<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades b\u00e1sicas de IA Gen para casos de uso empresariais<\/td>\n      <td>42%<\/td>\n    <\/tr>\n    <tr>\n      <td>n8n<\/td>\n      <td>Em alta<sup>*<\/sup><\/td>\n    <\/tr>\n    <tr>\n      <td>Google NotebookLM<\/td>\n      <td>Em alta<sup>*<\/sup><\/td>\n    <\/tr>\n    <tr>\n      <td>Agentes de IA e IA ag\u00eantica<\/td>\n      <td>Em alta<sup>*<\/sup><\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p style=\"font-size:14px;line-height:1.5\">*Sem dados ano a ano para esse tema, mas r\u00e1pido crescimento em 2025.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: IA generativa para casos de uso comerciais<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>ChatGPT para casos de uso empresariais<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades b\u00e1sicas de IA Gen para casos de uso empresariais<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Copilot<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Engenharia de prompt<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>\u00c9tica e governan\u00e7a de IA<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Agentes de IA e IA ag\u00eantica<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>DeepSeek<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>n8n<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Google NotebookLM<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Dify<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p class=\"pb-24\" style=\"font-size:14px;line-height:1.5\">*Apenas quatro temas de habilidades que existiam ano passado na mesma categoria na taxonomia da Udemy mostraram um aumento no consumo ano a ano. Os temas marcados como \u201cem alta\u201d s\u00e3o temas novos este ano em consumo de aprendizados nos \u00faltimos seis meses.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-7 jv-inner-tab_150cfa-6d\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_57a080-df\" type=\"text\/css\">#jv-layout-id_57a080-df {margin-top:0px;margin-bottom:0px;}#jv-layout-id_57a080-df > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_57a080-df\" class=\"jv-row-layout-inner jv-layout-id_57a080-df\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_5b92f7-3b\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_4b9357-4e\" type=\"text\/css\">#jv-adv-heading_4b9357-4e, #jv-adv-heading_4b9357-4e .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_4b9357-4e\" class=\"jv-adv-heading_4b9357-4e wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong>Novos mercados e colabora\u00e7\u00e3o global impulsionam o aprendizado de idiomas<\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">No contexto comercial, o ingl\u00eas continua sendo o tema de idioma mais consumido de maneira geral, refletindo a demanda cont\u00ednua por flu\u00eancia global. Outros idiomas que tiverem um aumento de mais de 40% incluem chin\u00eas (mandarim), coreano e japon\u00eas. Os aumentos em idiomas asi\u00e1ticos sugerem que as empresas est\u00e3o se alinhando \u00e0s crescentes oportunidades econ\u00f4micas em mercados da \u00c1sia-Pac\u00edfico. Os funcion\u00e1rios tamb\u00e9m est\u00e3o focando em idiomas espec\u00edficos para os neg\u00f3cios, como prepara\u00e7\u00e3o para os exames Business English e TOEIC (Test of English for International Communication). Conforme o trabalho h\u00edbrido e internacional se torna o padr\u00e3o, as empresas consideram habilidades avan\u00e7adas de idioma como essenciais para alcan\u00e7ar novos mercados e fomentar uma colabora\u00e7\u00e3o internacional produtiva.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia no aprendizado de idiomas<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Mandarim<\/td>\n      <td>52%<\/td>\n    <\/tr>\n    <tr>\n      <td>Coreano<\/td>\n      <td>45%<\/td>\n    <\/tr>\n    <tr>\n      <td>Japon\u00eas<\/td>\n      <td>43%<\/td>\n    <\/tr>\n    <tr>\n      <td>Ingl\u00eas<\/td>\n      <td>41%<\/td>\n    <\/tr>\n    <tr>\n      <td>Exame TOEIC (Test of English for International Communication)<\/td>\n      <td>35%<\/td>\n    <\/tr>\n    <tr>\n      <td>Conversa\u00e7\u00e3o em ingl\u00eas<\/td>\n      <td>32%<\/td>\n    <\/tr>\n    <tr>\n      <td>Vocabul\u00e1rio em ingl\u00eas<\/td>\n      <td>19%<\/td>\n    <\/tr>\n    <tr>\n      <td>Ingl\u00eas comercial<\/td>\n      <td>18%<\/td>\n    <\/tr>\n    <tr>\n      <td>Espanhol<\/td>\n      <td>18%<\/td>\n    <\/tr>\n    <tr>\n      <td>Italiano<\/td>\n      <td>14%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia no aprendizado de idiomas<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Ingl\u00eas<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Gram\u00e1tica inglesa<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Vocabul\u00e1rio em ingl\u00eas<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Ingl\u00eas comercial<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Conversa\u00e7\u00e3o em ingl\u00eas<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Exame TOEIC (Test of English for International Communication)<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Espanhol<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Japon\u00eas<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Franc\u00eas<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Exame IELTS (International English Language Testing System)<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-8 jv-inner-tab_98ea05-b9\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_3a4239-1a\" type=\"text\/css\">#jv-layout-id_3a4239-1a {margin-top:0px;margin-bottom:0px;}#jv-layout-id_3a4239-1a > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_3a4239-1a\" class=\"jv-row-layout-inner jv-layout-id_3a4239-1a\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_967a9a-a7\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_d6dd8b-54\" type=\"text\/css\">#jv-adv-heading_d6dd8b-54, #jv-adv-heading_d6dd8b-54 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_d6dd8b-54\" class=\"jv-adv-heading_d6dd8b-54 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong>Os l\u00edderes querem ampliar suas compet\u00eancias estrat\u00e9gicas e \u00e9ticas<\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">O aumento na demanda por aprendizado de lideran\u00e7a e gerenciamento est\u00e1 centrado em compet\u00eancias estrat\u00e9gicas, mensur\u00e1veis e \u00e9ticas. Os temas de MBA e indicadores-chave de desempenho (KPIs) lideram os temas em alta, com \u00e9tica e consultoria de gest\u00e3o tamb\u00e9m aumentando. Os dados de consumo mostram comunica\u00e7\u00e3o, lideran\u00e7a b\u00e1sica e transforma\u00e7\u00e3o digital como as habilidades mais estudadas, destacando uma combina\u00e7\u00e3o de necessidades de lideran\u00e7a focada em pessoas e com conhecimento tecnol\u00f3gico. Conforme a globaliza\u00e7\u00e3o, o trabalho h\u00edbrido e a r\u00e1pida ado\u00e7\u00e3o digital transformam os mercados, as empresas est\u00e3o requalificando l\u00edderes para impulsionar o desempenho, enfrentar press\u00f5es regulat\u00f3rias e ESG (meio ambiente, social e governan\u00e7a), e viabilizar a colabora\u00e7\u00e3o internacional. Investir em comunica\u00e7\u00e3o, forma\u00e7\u00e3o em m\u00e9tricas e gest\u00e3o de mudan\u00e7as digital capacita os funcion\u00e1rios a executar a estrat\u00e9gia, ingressar em novas regi\u00f5es e manter a vantagem competitiva.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em lideran\u00e7a e gest\u00e3o<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Temas de MBA<\/td>\n      <td>96%<\/td>\n    <\/tr>\n    <tr>\n      <td>Indicador-chave de desempenho (KPI)<\/td>\n      <td>75%<\/td>\n    <\/tr>\n    <tr>\n      <td>\u00c9tica<\/td>\n      <td>64%<\/td>\n    <\/tr>\n    <tr>\n      <td>Consultoria de gest\u00e3o<\/td>\n      <td>60%<\/td>\n    <\/tr>\n    <tr>\n      <td>Desenvolvimento de neg\u00f3cios<\/td>\n      <td>51%<\/td>\n    <\/tr>\n    <tr>\n      <td>Engajamento do funcion\u00e1rio<\/td>\n      <td>49%<\/td>\n    <\/tr>\n    <tr>\n      <td>Pensamento sist\u00eamico<\/td>\n      <td>47%<\/td>\n    <\/tr>\n    <tr>\n      <td>Planejamento estrat\u00e9gico<\/td>\n      <td>45%<\/td>\n    <\/tr>\n    <tr>\n      <td>Neg\u00f3cios de varejo<\/td>\n      <td>40%<\/td>\n    <\/tr>\n    <tr>\n      <td>Controles internos<\/td>\n      <td>39%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em lideran\u00e7a e gest\u00e3o<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Habilidades de comunica\u00e7\u00e3o<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Lideran\u00e7a<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Transforma\u00e7\u00e3o digital<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Estrat\u00e9gia de neg\u00f3cios<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades de gest\u00e3o<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Comunica\u00e7\u00e3o comercial<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Intelig\u00eancia emocional<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Criatividade em design<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Pensamento cr\u00edtico<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Tomada de decis\u00e3o<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-9 jv-inner-tab_f1aee2-a7\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_495e2f-2c\" type=\"text\/css\">#jv-layout-id_495e2f-2c {margin-top:0px;margin-bottom:0px;}#jv-layout-id_495e2f-2c > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_495e2f-2c\" class=\"jv-row-layout-inner jv-layout-id_495e2f-2c\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_c82459-a3\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_32a0b7-01\" type=\"text\/css\">#jv-adv-heading_32a0b7-01, #jv-adv-heading_32a0b7-01 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_32a0b7-01\" class=\"jv-adv-heading_32a0b7-01 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong>Plataformas baseadas em dados e marketing conduzido por v\u00eddeo<\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">As equipes de marketing est\u00e3o investindo em martech, medi\u00e7\u00e3o e v\u00eddeo para impulsionar o crescimento. Habilidades de certifica\u00e7\u00e3o e plataforma aumentaram: Salesforce Certified Marketing Cloud Administrator e marketing de internet saltaram, enquanto o aumento no interesse em rela\u00e7\u00f5es p\u00fablicas e p\u00fablico-alvo do YouTube refor\u00e7am a demanda por conhecimento em reputa\u00e7\u00e3o e v\u00eddeo. Publicidade program\u00e1tica, Google Ads e psicologia do marketing tamb\u00e9m tiveram aumentos significativos. Em escala, os alunos continuam preferindo compet\u00eancias b\u00e1sicas: marketing digital, estrat\u00e9gia de marketing, m\u00eddia social, SEO e Google Analytics s\u00e3o os temas mais consumidos. Juntas, essas tend\u00eancias refletem que as empresas est\u00e3o priorizando jornadas do cliente personalizadas e focadas em dados, integra\u00e7\u00f5es mais r\u00edgidas de software de martech\/CRM, e ROI mensur\u00e1vel de canais pagos e de v\u00eddeo.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia de marketing<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Salesforce Certified Marketing Cloud Administrator<\/td>\n      <td>74%<\/td>\n    <\/tr>\n    <tr>\n      <td>Marketing na Internet<\/td>\n      <td>62%<\/td>\n    <\/tr>\n    <tr>\n      <td>Rela\u00e7\u00f5es p\u00fablicas<\/td>\n      <td>41%<\/td>\n    <\/tr>\n    <tr>\n      <td>Aumento de p\u00fablico no YouTube<\/td>\n      <td>36%<\/td>\n    <\/tr>\n    <tr>\n      <td>Psicologia no marketing<\/td>\n      <td>30%<\/td>\n    <\/tr>\n    <tr>\n      <td>Funil de vendas<\/td>\n      <td>25%<\/td>\n    <\/tr>\n    <tr>\n      <td>Publicidade program\u00e1tica<\/td>\n      <td>23%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o em Google Ads<\/td>\n      <td>20%<\/td>\n    <\/tr>\n    <tr>\n      <td>Estrat\u00e9gia de publicidade<\/td>\n      <td>20%<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Ads<\/td>\n      <td>20%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em marketing<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Marketing digital<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Estrat\u00e9gia de marketing<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Marketing em redes sociais<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Analytics<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Marketing de produtos<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>An\u00e1lise de marketing<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Aumento de usu\u00e1rios de produto\/servi\u00e7o<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Ads<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Marketing no YouTube<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-10 jv-inner-tab_a41bb5-75\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_69bdfa-dd\" type=\"text\/css\">#jv-layout-id_69bdfa-dd {margin-top:0px;margin-bottom:0px;}#jv-layout-id_69bdfa-dd > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_69bdfa-dd\" class=\"jv-row-layout-inner jv-layout-id_69bdfa-dd\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_83c604-7a\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_c3625a-a2\" type=\"text\/css\">#jv-adv-heading_c3625a-a2, #jv-adv-heading_c3625a-a2 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_c3625a-a2\" class=\"jv-adv-heading_c3625a-a2 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong>Ferramentas de Excel e Microsoft impulsionam o aumento da produtividade<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">Quando se trata de melhorar a produtividade, (quase) tudo est\u00e1 relacionado \u00e0s ferramentas. Os funcion\u00e1rios est\u00e3o refor\u00e7ando as principais habilidades de Microsoft, enquanto ampliam o foco para incluir colabora\u00e7\u00e3o e bem-estar. As ferramentas de Microsoft Excel est\u00e3o entre os temas mais consumidos e com maior crescimento, com temas avan\u00e7ados de Excel (pain\u00e9is, VBA, f\u00f3rmulas, tabelas din\u00e2micas) e PowerPoint, Power Automate, SharePoint, Teams e Office 365 dominando o consumo. Em especial, mindfulness, equil\u00edbrio entre vida pessoal e profissional e desenvolvimento de carreira est\u00e3o aumentando, refletindo o destaque em produtividade com foco na pessoa. Essas tend\u00eancias est\u00e3o alinhadas com mudan\u00e7as comerciais mais amplas, incluindo integra\u00e7\u00e3o de IA nos fluxos de trabalho, consolida\u00e7\u00e3o da plataforma ao redor da Microsoft, necessidades do trabalho h\u00edbrido e tomada de decis\u00e3o baseada em dados. Os funcion\u00e1rios est\u00e3o aprimorando sua flu\u00eancia em ferramentas t\u00e9cnicas e pr\u00e1ticas de resili\u00eancia para impulsionar um desempenho comercial mais eficiente e sustent\u00e1vel.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em produtividade<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Ferramentas do Microsoft Excel<\/td>\n      <td>320%<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Planner<\/td>\n      <td>141%<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de produtividade no escrit\u00f3rio<\/td>\n      <td>110%<\/td>\n    <\/tr>\n    <tr>\n      <td>Dicas de produtividade de e-mail<\/td>\n      <td>72%<\/td>\n    <\/tr>\n    <tr>\n      <td>Painel do Excel<\/td>\n      <td>65%<\/td>\n    <\/tr>\n    <tr>\n      <td>Mindfulness<\/td>\n      <td>58%<\/td>\n    <\/tr>\n    <tr>\n      <td>Equil\u00edbrio entre vida pessoal e profissional<\/td>\n      <td>31%<\/td>\n    <\/tr>\n    <tr>\n      <td>Desenvolvimento de carreira<\/td>\n      <td>28%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de documentos<\/td>\n      <td>22%<\/td>\n    <\/tr>\n    <tr>\n      <td>Notion Workspace<\/td>\n      <td>19%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em produtividade<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Ferramentas do Microsoft Excel<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft PowerPoint<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Power Automate<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Excel Visual Basic for Applications (VBA)<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Fun\u00e7\u00f5es e f\u00f3rmulas do Microsoft Excel<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft SharePoint<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Teams<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Office 365<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Tabelas din\u00e2micas<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de estresse<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-11 jv-inner-tab_71d002-d1\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_86f69e-79\" type=\"text\/css\">#jv-layout-id_86f69e-79 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_86f69e-79 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_86f69e-79\" class=\"jv-row-layout-inner jv-layout-id_86f69e-79\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_89ea2d-5c\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_614773-45\" type=\"text\/css\">#jv-adv-heading_614773-45, #jv-adv-heading_614773-45 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_614773-45\" class=\"jv-adv-heading_614773-45 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\">Execu\u00e7\u00e3o, partes interessadas e prepara\u00e7\u00e3o para certifica\u00e7\u00e3o<\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">O aprendizado de gerenciamento de produto e projeto est\u00e1 acelerando, conforme as organiza\u00e7\u00f5es lidam com trabalho mais complexo e multifuncional. O gerenciamento de partes interessadas liderou os temas em alta, indicando a amplitude de muitas iniciativas de gest\u00e3o de projetos e produtos nas empresas de hoje. Temas com foco em ferramentas e processos, como Smartsheet e an\u00e1lise de causa-raiz, tamb\u00e9m est\u00e3o crescendo, enquanto a prepara\u00e7\u00e3o para certifica\u00e7\u00e3o Project Management Institute (PMI) cresceu, combinando com o alto consumo cont\u00ednuo de temas b\u00e1sicos de gerenciamento de projeto e Project Management Professional (PMP). Agile, Scrum, Jira e Project Management Body of Knowledge (PMBOK) continuam entre os assuntos mais consumidos, refletindo a demanda cont\u00ednua por estruturas de entrega e plataformas de colabora\u00e7\u00e3o. Essas tend\u00eancias est\u00e3o ligadas \u00e0 transforma\u00e7\u00e3o digital, ao trabalho h\u00edbrido e \u00e0s iniciativas de produtividade baseadas em IA: as empresas precisam de mais planejamento, governan\u00e7a e envolvimento das partes interessadas para ampliar a mudan\u00e7a, eliminar riscos em projetos e certificar talentos para execu\u00e7\u00e3o estrat\u00e9gica e mobilidade de carreira.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em gest\u00e3o de projetos e produtos<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Gerenciamento das partes interessadas<\/td>\n      <td>109%<\/td>\n    <\/tr>\n    <tr>\n      <td>Escrit\u00f3rio de projetos (PMO)<\/td>\n      <td>80%<\/td>\n    <\/tr>\n    <tr>\n      <td>Oracle Primavera<\/td>\n      <td>60%<\/td>\n    <\/tr>\n    <tr>\n      <td>Planejamento de projetos<\/td>\n      <td>60%<\/td>\n    <\/tr>\n    <tr>\n      <td>An\u00e1lise de causa raiz<\/td>\n      <td>45%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00f5es Project Management Institute (PMI)<\/td>\n      <td>40%<\/td>\n    <\/tr>\n    <tr>\n      <td>Smartsheet<\/td>\n      <td>37%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o b\u00e1sica de projetos<\/td>\n      <td>30%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gerenciamento de custos em projetos<\/td>\n      <td>23%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Professional Scrum Product Owner (PSPO)<\/td>\n      <td>22%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em gest\u00e3o de projetos e produtos<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o b\u00e1sica de projetos<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o PMI PMP (Project Management Professional)<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Agile<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Scrum<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Software Jira<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>PMI Project Management Body of Knowledge (PMI PMBOK)<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o b\u00e1sica de produtos<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Professional Scrum Master (PSM)<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00f5es Project Management Institute (PMI)<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Confluence<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-12 jv-inner-tab_c9eba1-f4\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_e8032e-98\" type=\"text\/css\">#jv-layout-id_e8032e-98 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_e8032e-98 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_e8032e-98\" class=\"jv-row-layout-inner jv-layout-id_e8032e-98\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_6198e8-09\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_84ceea-17\" type=\"text\/css\">#jv-adv-heading_84ceea-17, #jv-adv-heading_84ceea-17 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_84ceea-17\" class=\"jv-adv-heading_84ceea-17 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong>Vendas digitais e reten\u00e7\u00e3o de clientes s\u00e3o prioridade<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">O aprendizado de vendas e atendimento ao cliente t\u00eam foco em ferramentas digitais e vendas voltadas para reten\u00e7\u00e3o. As habilidades b\u00e1sicas de vendas e atendimento ao cliente permanecem entre os temas mais consumidos, enquanto softwares de gest\u00e3o do relacionamento com o cliente (CRM) tiveram o maior aumento e Salesforce continua sendo um tema de aprendizado fundamental. Aumento nas vendas B2B, gerenciamento de vendas e liga\u00e7\u00f5es diretas mostram que as equipes est\u00e3o equilibrando crescimento de conta com t\u00e1ticas de contato renovadas. O aumento no interesse em experi\u00eancia do cliente, sucesso do cliente, previs\u00e3o de vendas e planejamento de vendas e opera\u00e7\u00f5es (S&amp;OP) reflete uma mudan\u00e7a em dire\u00e7\u00e3o \u00e0 previsibilidade de receita baseada em dados e alinhamento multifuncional. Para as empresas, requalifica\u00e7\u00e3o em CRM, negocia\u00e7\u00e3o e previs\u00e3o melhoram o valor da vida \u00fatil do cliente, a integridade do pipeline e o planejamento operacional. Esses s\u00e3o recursos importantes conforme as organiza\u00e7\u00f5es adotam transforma\u00e7\u00e3o digital, margens mais restritas e vendas mais personalizadas, baseadas em an\u00e1lises.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 5 principais habilidades em alta: habilidades em atendimento ao cliente e vendas<sup>*<\/sup><\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Software de Gest\u00e3o de relacionamento com o cliente (CRM)<\/td>\n      <td>95%<\/td>\n    <\/tr>\n    <tr>\n      <td>Vendas B2B<\/td>\n      <td>49%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de vendas<\/td>\n      <td>44%<\/td>\n    <\/tr>\n    <tr>\n      <td>Prospec\u00e7\u00e3o telef\u00f4nica<\/td>\n      <td>35%<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades em vendas<\/td>\n      <td>33%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em atendimento ao cliente e vendas<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Atendimento ao cliente<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades em vendas<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Software Salesforce<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Gerenciamento da experi\u00eancia do cliente<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Gerenciamento do sucesso do cliente<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Vendas B2B<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Previs\u00e3o de vendas<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Planejamento de vendas e opera\u00e7\u00f5es (S&amp;OP)<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Software de Gest\u00e3o de relacionamento com o cliente (CRM)<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Gest\u00e3o de vendas<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p class=\"pb-24\" style=\"font-size:14px;line-height:1.5\">*Cinco habilidades na categoria de vendas e atendimento ao cliente tiveram um aumento positivo no consumo durante o per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025, em compara\u00e7\u00e3o com o ano anterior.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-13 jv-inner-tab_5c1edb-4e\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_f80532-b4\" type=\"text\/css\">#jv-layout-id_f80532-b4 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_f80532-b4 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_f80532-b4\" class=\"jv-row-layout-inner jv-layout-id_f80532-b4\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_aa1c4e-10\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_d0dac8-27\" type=\"text\/css\">#jv-adv-heading_d0dac8-27, #jv-adv-heading_d0dac8-27 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_d0dac8-27\" class=\"jv-adv-heading_d0dac8-27 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong>A requalifica\u00e7\u00e3o de RH tem foco em certifica\u00e7\u00e3o, an\u00e1lise e aprendizado<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">O aprendizado sobre ambiente de trabalho e recursos humanos est\u00e1 centralizado em profissionaliza\u00e7\u00e3o, tomada de decis\u00f5es baseadas em dados e desenvolvimento de compet\u00eancia interna. A certifica\u00e7\u00e3o Professional in Human Resources (PHR) cresceu, enquanto aprendizado e desenvolvimento (A&amp;D) corporativo, an\u00e1lise de recursos humanos (RH) e Oracle Fusion Human Capital Management (HCM) tamb\u00e9m mostraram um bom crescimento. Ao mesmo tempo, temas b\u00e1sicos de RH continuam essenciais, seguidos por recrutamento, etiqueta de neg\u00f3cios, entrevistas e estrat\u00e9gias de aprendizado. O aumento no interesse em Articulate Storyline e cria\u00e7\u00e3o de cursos online indica o aumento do investimento em treinamento interno e integra\u00e7\u00e3o escal\u00e1vel. Essas tend\u00eancias refletem as prioridades das empresas: reduzir a rotatividade em meio \u00e0 escassez de talentos e utilizar an\u00e1lises de RH e ferramentas modernas de HCM para otimizar o planejamento da for\u00e7a de trabalho e os resultados do aprendizado.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em ambiente de trabalho e recursos humanos<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Profissional em Recursos Humanos (PHR)<\/td>\n      <td>266%<\/td>\n    <\/tr>\n    <tr>\n      <td>Recrutamento e contrata\u00e7\u00e3o<\/td>\n      <td>208%<\/td>\n    <\/tr>\n    <tr>\n      <td>Sa\u00fade e seguran\u00e7a do trabalho<\/td>\n      <td>81%<\/td>\n    <\/tr>\n    <tr>\n      <td>Aprendizado e desenvolvimento (A&amp;D) corporativo<\/td>\n      <td>50%<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de recursos humanos (RH)<\/td>\n      <td>50%<\/td>\n    <\/tr>\n    <tr>\n      <td>An\u00e1lise de recursos humanos (RH)<\/td>\n      <td>50%<\/td>\n    <\/tr>\n    <tr>\n      <td>Oracle Fusion Human Capital Management (HCM)<\/td>\n      <td>48%<\/td>\n    <\/tr>\n    <tr>\n      <td>Articulate Storyline<\/td>\n      <td>29%<\/td>\n    <\/tr>\n    <tr>\n      <td>Cria\u00e7\u00e3o de cursos online<\/td>\n      <td>27%<\/td>\n    <\/tr>\n    <tr>\n      <td>Etiqueta empresarial<\/td>\n      <td>26%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em ambiente de trabalho e recursos humanos<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Temas b\u00e1sicos de recursos humanos (RH)<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Recrutamento e contrata\u00e7\u00e3o<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Etiqueta empresarial<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Habilidades para entrevista<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Sa\u00fade e seguran\u00e7a do trabalho<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Estrat\u00e9gias de aprendizado<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>An\u00e1lise de recursos humanos (RH)<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Oracle Fusion Human Capital Management (HCM)<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Forma\u00e7\u00e3o de instrutores<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Profissional em Recursos Humanos (PHR)<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-spacer aligncenter jv-block-spacer-_9ed40f-0f\"><div class=\"jv-block-spacer jv-block-spacer-halign-center\" style=\"height:40px\"><hr class=\"jv-divider\" style=\"border-top-width:1px;width:100%;border-top-style:solid\" \/><\/div><\/div>\n\n\n<p style=\"font-size:14px;line-height:1.6\">Neste relat\u00f3rio, analisamos dados de milhares dos nossos clientes de todo o mundo. Calculamos o consumo total dos alunos da Udemy Business em todos os temas de cursos no per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025. Calculamos o aumento porcentual no consumo em compara\u00e7\u00e3o com o per\u00edodo de 1\u00ba de julho de 2023 a 30 de junho de 2024. A classifica\u00e7\u00e3o de consumo total dos temas de IA tamb\u00e9m foi retirada do per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025.  Para crescimento dos temas de IA, inclu\u00edmos temas que mostraram um aumento na porcentagem de consumo em compara\u00e7\u00e3o com o ano anterior. Tamb\u00e9m listamos novos temas de IA que mostraram aumentos significativos no per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025, para o qual n\u00e3o h\u00e1 compara\u00e7\u00e3o com o ano anterior. Esses temas s\u00e3o rotulados como \u201cem alta\u201d.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-3 jv-inner-tab_afe646-74\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_7acdd5-5a\" type=\"text\/css\">#jv-layout-id_7acdd5-5a {margin-top:0px;margin-bottom:0px;}#jv-layout-id_7acdd5-5a > .jv-row-column-wrap {padding-top:64px;padding-bottom:64px;padding-left:0px;padding-right:0px;max-width:100%;margin-left:auto;margin-right:auto;}@media (min-width: 768px) and (max-width: 1024px) {#jv-layout-id_7acdd5-5a {margin-top:0px;}#jv-layout-id_7acdd5-5a > .jv-row-column-wrap {padding-top:64px;padding-right:0px;padding-bottom:64px;padding-left:0px;}}@media (max-width: 767px) {#jv-layout-id_7acdd5-5a {margin-top:0px;margin-bottom:0px;}#jv-layout-id_7acdd5-5a > .jv-row-column-wrap {padding-top:0px;padding-right:0px;}}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_7acdd5-5a\" class=\"jv-row-layout-inner jv-layout-id_7acdd5-5a\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_639a1d-99\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_e86893-be\" type=\"text\/css\">.jv-tabs-id_e86893-be > .jv-tabs-content-wrap > .wp-block-jarvis-tab {border-width:0px 0px 0px 0px;padding:0px 0px 0px 0px;background:#ffffff;}.wp-block-jarvis-tabs .jv-tabs-id_e86893-be > .jv-tabs-title-list li {margin:0px 24px 0px 0px;}.wp-block-jarvis-tabs .jv-tabs-id_e86893-be > .jv-tabs-title-list li .jv-tab-title, .jv-tabs-id_e86893-be > .jv-tabs-content-wrap > .jv-tabs-accordion-title .jv-tab-title {font-size:16px;line-height:19px;font-family:Udemy-Regular;font-weight:400;border-width:2px 2px 2px 2px ;border-radius:0px 0px 0px 0px ;padding:10px 10px 10px 10px ;color:#000000;background:#ffffff;}.jv-tabs-id_e86893-be > .jv-tabs-title-list li .jv-tab-title:hover, .jv-tabs-id_e86893-be > .jv-tabs-content-wrap > .jv-tabs-accordion-title .jv-tab-title:hover {color:#000000;background:#f0f2f4;}.jv-tabs-id_e86893-be > .jv-tabs-title-list li.jv-tab-title-active .jv-tab-title, .jv-tabs-id_e86893-be > .jv-tabs-content-wrap > .jv-tabs-accordion-title.jv-tab-title-active .jv-tab-title  {border-color:#ffffff;color:#000000;background:#f0f2f4;}@media (max-width: 767px) {.jv-tabs-id_e86893-be > .jv-tabs-title-list li .jv-tab-title  {font-size:17px;line-height:12px;}}<\/style>\n<div class=\"wp-block-jarvis-tabs alignfull ltr-tabs\"><div class=\"jv-tabs-wrap jv-tabs-id_e86893-be jv-tabs-has-7-tabs jv-active-tab-1 jv-tabs-layout-vtabs jv-tabs-tablet-layout-inherit jv-tabs-mobile-layout-accordion jv-tab-alignment-left jv-create-accordion   \" style=\"max-width:none\"><ul class=\"jv-tabs-title-list\"><li id=\"tab-techskills\" class=\"jv-title-item jv-title-item-1 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-active\"><a href=\"#tab-techskills\" data-tab=\"1\" class=\"jv-tab-title jv-tab-title-1 \"><span class=\"jv-title-text\">Habilidades de tecnologia<\/span><\/a><\/li><li id=\"tab-cloudcomputing\" class=\"jv-title-item jv-title-item-2 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-cloudcomputing\" data-tab=\"2\" class=\"jv-tab-title jv-tab-title-2 \"><span class=\"jv-title-text\">Computa\u00e7\u00e3o em nuvem<\/span><\/a><\/li><li id=\"tab-cybersecurity\" class=\"jv-title-item jv-title-item-3 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-cybersecurity\" data-tab=\"3\" class=\"jv-tab-title jv-tab-title-3 \"><span class=\"jv-title-text\">Seguran\u00e7a Cibern\u00e9tica<\/span><\/a><\/li><li id=\"tab-datascience\" class=\"jv-title-item jv-title-item-4 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-datascience\" data-tab=\"4\" class=\"jv-tab-title jv-tab-title-4 \"><span class=\"jv-title-text\">Data science<\/span><\/a><\/li><li id=\"tab-development\" class=\"jv-title-item jv-title-item-5 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-development\" data-tab=\"5\" class=\"jv-tab-title jv-tab-title-5 \"><span class=\"jv-title-text\">Desenvolvimento<\/span><\/a><\/li><li id=\"tab-generativeaifortech\" class=\"jv-title-item jv-title-item-6 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-generativeaifortech\" data-tab=\"6\" class=\"jv-tab-title jv-tab-title-6 \"><span class=\"jv-title-text\">IA generativa para tecnologia<\/span><\/a><\/li><li id=\"tab-uxwebampmobiledesign\" class=\"jv-title-item jv-title-item-7 jv-tabs-svg-show-always jv-tabs-icon-side-right jv-tab-title-inactive\"><a href=\"#tab-uxwebampmobiledesign\" data-tab=\"7\" class=\"jv-tab-title jv-tab-title-7 \"><span class=\"jv-title-text\">UX, web &amp; mobile design<\/span><\/a><\/li><\/ul><div class=\"jv-tabs-content-wrap\">\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-1 jv-inner-tab_cd78e4-ed\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_d9aa74-56\" type=\"text\/css\">#jv-layout-id_d9aa74-56 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_d9aa74-56 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_d9aa74-56\" class=\"jv-row-layout-inner jv-layout-id_d9aa74-56\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_77003e-1b\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_6cc616-4c\" type=\"text\/css\">#jv-adv-heading_6cc616-4c, #jv-adv-heading_6cc616-4c .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_6cc616-4c\" class=\"jv-adv-heading_6cc616-4c wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong><strong>O desenvolvimento com foco em IA transforma a tecnologia nas empresas<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">As equipes t\u00e9cnicas empresariais est\u00e3o mudando para uma infraestrutura resiliente e produtividade impulsionada por IA. Os maiores aumentos indicam uma ado\u00e7\u00e3o generalizada de programa\u00e7\u00e3o auxiliada por IA e aplicativos que usam grandes modelos de linguagem (LLM), principalmente GitHub Copilot, +13.534%, Microsoft Copilot, +818%, mas tamb\u00e9m engenharia de prompt, Google Gemini e bancos de dados de vetores. Ao mesmo tempo, habilidades b\u00e1sicas continuam dominando: Python, Java, Amazon Web Services (AWS), Power BI, SQL, React, Spring e Selenium lideram o consumo, refletindo o investimento continuado em compet\u00eancias b\u00e1sicas de desenvolvimento, nuvem, dados e teste. Surgem agrupamentos ao redor de toolchains de IA (copilotos, engenharia de prompt, bancos de dados de vetores), certifica\u00e7\u00e3o e engenharia de dados\/nuvem (DP-600, certifica\u00e7\u00f5es de dados AWS, Microsoft Fabric) e governan\u00e7a\/seguran\u00e7a (aumento da certifica\u00e7\u00e3o Certified in Governance, Risk, and Compliance (CGRC)). Essas tend\u00eancias mostram que o aprendizado est\u00e1 vinculado a inova\u00e7\u00e3o r\u00e1pida, implementa\u00e7\u00e3o em n\u00edvel de produ\u00e7\u00e3o e gest\u00e3o de risco. Para empresas, essa combina\u00e7\u00e3o acelera a entrega e os recursos baseados em IA, enquanto suscita imperativos relacionados a infraestrutura, observabilidade e conformidade.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades de tecnologia<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>GitHub Copilot<\/td>\n      <td>13,534%<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Copilot<\/td>\n      <td>818%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o em Governan\u00e7a, Risco e Conformidade (CGRC, Certified in Governance, Risk and Compliance)<\/td>\n      <td>595%<\/td>\n    <\/tr>\n    <tr>\n      <td>pytest<\/td>\n      <td>388%<\/td>\n    <\/tr>\n    <tr>\n      <td>Salesforce Certified AI Associate<\/td>\n      <td>335%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Implementing Analytics Solutions Using Microsoft Fabric (DP-600)<\/td>\n      <td>297%<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Data Engineer &#8211; Associate<\/td>\n      <td>183%<\/td>\n    <\/tr>\n    <tr>\n      <td>Engenharia de prompt<\/td>\n      <td>174%<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Gemini<\/td>\n      <td>169%<\/td>\n    <\/tr>\n    <tr>\n      <td>Bancos de dados vetoriais<\/td>\n      <td>145%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades de tecnologia mais consumidas<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Python<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Java<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Amazon Web Services (AWS)<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Power BI<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Cloud Practitioner<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Solutions Architect \u2013 Associate<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>SQL<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>React<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Spring Framework<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Selenium WebDriver<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-2 jv-inner-tab_17663b-38\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_e0da53-e8\" type=\"text\/css\">#jv-layout-id_e0da53-e8 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_e0da53-e8 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_e0da53-e8\" class=\"jv-row-layout-inner jv-layout-id_e0da53-e8\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_bd4356-44\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_864778-ed\" type=\"text\/css\">#jv-adv-heading_864778-ed, #jv-adv-heading_864778-ed .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_864778-ed\" class=\"jv-adv-heading_864778-ed wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong><strong><strong>Certifica\u00e7\u00f5es de nuvem e habilidades de IA crescem rapidamente<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">A demanda por credenciais de nuvem continua importante, mesmo conforme o aprendizado muda em dire\u00e7\u00e3o a IA e engenharia de dados. As trilhas de certifica\u00e7\u00e3o Amazon Web Services (AWS) dominam o consumo (Cloud Practitioner, Solutions Architect, Developer) ao lado de Azure Fundamentals, enquanto o crescimento mais r\u00e1pido \u00e9 em fun\u00e7\u00f5es especializadas: AWS Certified Data Engineer, Google Cloud Vertex AI e Google Cloud ML Engineer. O aumento do interesse em AWS DevOps, Step Functions e servi\u00e7os de seguran\u00e7a da AWS indicam um foco maior em automa\u00e7\u00e3o, orquestra\u00e7\u00e3o sem servidor e seguran\u00e7a de nuvem. Temas de observabilidade e infraestrutura (Datadog, Infrastructure as a Service (IaaS) e arquitetura de nuvem) tamb\u00e9m cresceram, refletindo as necessidades comerciais por plataformas resilientes e econ\u00f4micas. Para as empresas, isso significa investir em requalifica\u00e7\u00e3o baseada em certifica\u00e7\u00e3o para engenharia de dados, MLOps, DevOps e seguran\u00e7a de nuvem, a fim de operacionalizar IA, manter a governan\u00e7a e escalonar sistemas nativos da nuvem.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em computa\u00e7\u00e3o em nuvem<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Data Engineer &#8211; Associate<\/td>\n      <td>183%<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Cloud Vertex AI<\/td>\n      <td>77%<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Cloud Professional Machine Learning Engineer<\/td>\n      <td>29%<\/td>\n    <\/tr>\n    <tr>\n      <td>Temas de AWS DevOps<\/td>\n      <td>21%<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Security Services<\/td>\n      <td>19%<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Step Functions<\/td>\n      <td>19%<\/td>\n    <\/tr>\n    <tr>\n      <td>Infraestrutura como servi\u00e7o (IaaS)<\/td>\n      <td>12%<\/td>\n    <\/tr>\n    <tr>\n      <td>Infraestrutura de servidor<\/td>\n      <td>12%<\/td>\n    <\/tr>\n    <tr>\n      <td>Arquitetura de nuvem<\/td>\n      <td>8%<\/td>\n    <\/tr>\n    <tr>\n      <td>Datadog<\/td>\n      <td>8%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">Aa 10 habilidades mais consumidas: excel\u00eancia em computa\u00e7\u00e3o em nuvem<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Amazon Web Services (AWS)<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Cloud Practitioner<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Solutions Architect \u2013 Associate<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Microsoft Azure Fundamentals (AZ-900)<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Developer \u2013 Associate<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Azure Administrator Associate (AZ-104)<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Azure<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Solutions Architect \u2013 Professional<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Google Cloud Associate Cloud Engineer<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Data Engineer &#8211; Associate<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-3 jv-inner-tab_2ccdca-98\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_2fe094-82\" type=\"text\/css\">#jv-layout-id_2fe094-82 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_2fe094-82 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_2fe094-82\" class=\"jv-row-layout-inner jv-layout-id_2fe094-82\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_79f7c4-55\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_b9cae3-e0\" type=\"text\/css\">#jv-adv-heading_b9cae3-e0, #jv-adv-heading_b9cae3-e0 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_b9cae3-e0\" class=\"jv-adv-heading_b9cae3-e0 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Governan\u00e7a, certifica\u00e7\u00f5es e ciberdefesa proativa<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">As empresas est\u00e3o fortalecendo governan\u00e7a, trilhas de certifica\u00e7\u00e3o e testes ofensivos para gerenciar as crescentes amea\u00e7as. O aumento em temas como governan\u00e7a de dados, prepara\u00e7\u00e3o para a certifica\u00e7\u00e3o Certified in Risk and Information Systems Control (CRISC) e Public Key Infrastructure (PKI) foi significativo, indicando foco em prote\u00e7\u00e3o de dados, gest\u00e3o de risco e criptografia confi\u00e1vel. As habilidades ofensivas tamb\u00e9m est\u00e3o crescendo (truques de seguran\u00e7a, seguran\u00e7a ofensiva com Red Team), mesmo enquanto habilidades b\u00e1sicas de ciberseguran\u00e7a e conscientiza\u00e7\u00e3o de ciberseguran\u00e7a continuam entre os temas mais consumidos. Os padr\u00f5es de aprendizado mostram uma necessidade dupla: ampla conscientiza\u00e7\u00e3o da for\u00e7a de trabalho e compet\u00eancias especializadas, sendo que o \u00faltimo inclui hacking \u00e9tico, CompTIA Cybersecurity Analyst (CySA+), seguran\u00e7a de rede, seguran\u00e7a de nuvem (AWS Certified Security) e teste de intrus\u00e3o. Para empresas modernas, essa combina\u00e7\u00e3o apoia conformidade (Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados\u00a0(RGPD)), controles de risco nativos da nuvem e resposta a incidentes resiliente, fazendo com que trilhas de certifica\u00e7\u00e3o baseada em cargo, treinamento red\/blue e programas cont\u00ednuos de conscientiza\u00e7\u00e3o sejam investimentos estrat\u00e9gicos.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em seguran\u00e7a cibern\u00e9tica<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Governan\u00e7a de dados<\/td>\n      <td>130%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Certified in Risk and Information Systems Control (CRISC)<\/td>\n      <td>97%<\/td>\n    <\/tr>\n    <tr>\n      <td>Infraestrutura de chave p\u00fablica (PKI)<\/td>\n      <td>78%<\/td>\n    <\/tr>\n    <tr>\n      <td>Dicas e truques de seguran\u00e7a<\/td>\n      <td>52%<\/td>\n    <\/tr>\n    <tr>\n      <td>Seguran\u00e7a ofensiva com equipe vermelha<\/td>\n      <td>49%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Microsoft Security, Compliance, and Identity Fundamentals (SC-900)<\/td>\n      <td>40%<\/td>\n    <\/tr>\n    <tr>\n      <td>Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados (GDPR)<\/td>\n      <td>33%<\/td>\n    <\/tr>\n    <tr>\n      <td>Certifica\u00e7\u00e3o Microsoft Information Protection and Compliance Administrator Associate (SC-400)<\/td>\n      <td>32%<\/td>\n    <\/tr>\n    <tr>\n      <td>Seguran\u00e7a cibern\u00e9tica b\u00e1sica<\/td>\n      <td>23%<\/td>\n    <\/tr>\n    <tr>\n      <td>Conscientiza\u00e7\u00e3o de seguran\u00e7a virtual<\/td>\n      <td>21%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em seguran\u00e7a cibern\u00e9tica<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Seguran\u00e7a cibern\u00e9tica b\u00e1sica<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Hacking \u00e9tico<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>CompTIA Cybersecurity Analyst (CySA+)<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Conscientiza\u00e7\u00e3o de seguran\u00e7a virtual<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Seguran\u00e7a de rede<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>AWS Certified Security \u2013 Specialty<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>CompTIA PenTest+<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Certificado em ciberseguran\u00e7a (CC)<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Teste de intrus\u00e3o<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>CompTIA Advanced Security Practitioner (CASP+)<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-4 jv-inner-tab_9b8309-4a\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_e952ad-07\" type=\"text\/css\">#jv-layout-id_e952ad-07 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_e952ad-07 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_e952ad-07\" class=\"jv-row-layout-inner jv-layout-id_e952ad-07\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_6d934b-d9\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_9011e1-89\" type=\"text\/css\">#jv-adv-heading_9011e1-89, #jv-adv-heading_9011e1-89 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_9011e1-89\" class=\"jv-adv-heading_9011e1-89 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Habilidades de data science transformando-se para IA e arquitetura<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">As empresas est\u00e3o priorizando uma combina\u00e7\u00e3o de an\u00e1lises pr\u00e1ticas, IA e infraestrutura moderna de dados. O alto consumo de Power BI, data science b\u00e1sico, IA e machine learning (ML) mostra a demanda cont\u00ednua por an\u00e1lise de autoatendimento e conhecimento de modelos. Os aumentos em Informatica Intelligent Cloud Services (IICS), Microsoft Fabric, Looker Studio, arquitetura de dados, dbt (Data Build Tool), Grafana e LangChain indicam o investimento em integra\u00e7\u00e3o, governan\u00e7a, observabilidade e ferramentas de grandes modelos de linguagem (LLM), todos elementos b\u00e1sicos da pilha de dados moderna. Juntas, essas tend\u00eancias refletem um incentivo \u00e0 operacionaliza\u00e7\u00e3o do machine learning, amplia\u00e7\u00e3o de pipelines confi\u00e1veis e implementa\u00e7\u00e3o da IA generativa com responsabilidade. Para as organiza\u00e7\u00f5es, isso significa requalificar as equipes em an\u00e1lise de dados, engenharia e estruturas de LLM para capacitar insights mais r\u00e1pidos, melhorar a gest\u00e3o de dados e oferecer automa\u00e7\u00e3o competitiva.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em ci\u00eancia de dados<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Informatica Intelligent Cloud Services (IICS)<\/td>\n      <td>125%<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Fabric<\/td>\n      <td>107%<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Looker Studio<\/td>\n      <td>78%<\/td>\n    <\/tr>\n    <tr>\n      <td>Arquitetura de dados<\/td>\n      <td>76%<\/td>\n    <\/tr>\n    <tr>\n      <td>LangChain<\/td>\n      <td>61%<\/td>\n    <\/tr>\n    <tr>\n      <td>dbt (Data Build Tool)<\/td>\n      <td>40%<\/td>\n    <\/tr>\n    <tr>\n      <td>Grafana<\/td>\n      <td>40%<\/td>\n    <\/tr>\n    <tr>\n      <td>Databricks<\/td>\n      <td>29%<\/td>\n    <\/tr>\n    <tr>\n      <td>Engenharia de dados<\/td>\n      <td>28%<\/td>\n    <\/tr>\n    <tr>\n      <td>An\u00e1lise de dados<\/td>\n      <td>26%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em ci\u00eancia de dados<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Microsoft Power BI<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Ci\u00eancia de dados b\u00e1sica<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Intelig\u00eancia artificial (IA)<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>An\u00e1lise de dados<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Machine learning (ML)<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Modelagem de dados<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Databricks<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Tableau<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>LangChain<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Aprendizado profundo<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-5 jv-inner-tab_503518-ea\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_433f19-2e\" type=\"text\/css\">#jv-layout-id_433f19-2e {margin-top:0px;margin-bottom:0px;}#jv-layout-id_433f19-2e > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_433f19-2e\" class=\"jv-row-layout-inner jv-layout-id_433f19-2e\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_e7f521-2b\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_d09333-66\" type=\"text\/css\">#jv-adv-heading_d09333-66, #jv-adv-heading_d09333-66 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_d09333-66\" class=\"jv-adv-heading_d09333-66 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Testes, IA e desenvolvimento nativo da nuvem convergem<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">As habilidades modernas de desenvolvimento refletem prioridades em qualidade, automa\u00e7\u00e3o e prontid\u00e3o de IA. As habilidades mais consumidas continuam sendo as b\u00e1sicas (Python, Java, SQL e React), enquanto padr\u00f5es escal\u00e1veis e nativos da nuvem, como Spring, Kubernetes e microsservi\u00e7os, continuam aparecendo nas primeiras posi\u00e7\u00f5es em consumo total de aprendizado. pytest lidera os temas em alta, devido \u00e0 sua sintaxe concisa, modelo de fixture, rico ecossistema de plugin e integra\u00e7\u00e3o direta com Python, o que acelera o desenvolvimento de testes para fluxos de trabalho de web, API e machine learning (ML). Outras \u00e1reas de r\u00e1pido crescimento, incluindo Appian, bancos de dados de vetores, Playwright e prepara\u00e7\u00e3o de design de sistema, indicam um aumento do interesse em automa\u00e7\u00e3o de baixo c\u00f3digo, infraestrutura de IA, teste de ponta a ponta resiliente e contrata\u00e7\u00e3o de habilidades de arquitetura que apoiam sistemas empresariais escal\u00e1veis.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: excel\u00eancia em desenvolvimento<\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>pytest<\/td>\n      <td>388%<\/td>\n    <\/tr>\n    <tr>\n      <td>Appian<\/td>\n      <td>148%<\/td>\n    <\/tr>\n    <tr>\n      <td>Bancos de dados vetoriais<\/td>\n      <td>145%<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Playwright<\/td>\n      <td>136%<\/td>\n    <\/tr>\n    <tr>\n      <td>Entrevista de designer de sistema<\/td>\n      <td>89%<\/td>\n    <\/tr>\n    <tr>\n      <td>Software como servi\u00e7o (SaaS)<\/td>\n      <td>82%<\/td>\n    <\/tr>\n    <tr>\n      <td>L\u00f3gica<\/td>\n      <td>73%<\/td>\n    <\/tr>\n    <tr>\n      <td>Logstash<\/td>\n      <td>72%<\/td>\n    <\/tr>\n    <tr>\n      <td>Blazor<\/td>\n      <td>61%<\/td>\n    <\/tr>\n    <tr>\n      <td>FastAPI<\/td>\n      <td>58%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: excel\u00eancia em desenvolvimento<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Python<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Java<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>SQL<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>React JS<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Spring Framework<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Selenium WebDriver<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>JavaScript<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Angular<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Kubernetes<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsservi\u00e7os<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-6 jv-inner-tab_9dec0a-e2\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_984856-26\" type=\"text\/css\">#jv-layout-id_984856-26 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_984856-26 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_984856-26\" class=\"jv-row-layout-inner jv-layout-id_984856-26\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_985108-6c\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_7580de-39\" type=\"text\/css\">#jv-adv-heading_7580de-39, #jv-adv-heading_7580de-39 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_7580de-39\" class=\"jv-adv-heading_7580de-39 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>As habilidades de IA est\u00e3o transformando a produtividade t\u00e9cnica<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">A IA generativa para equipes t\u00e9cnicas passou de novidade a habilidade b\u00e1sica. O aprendizado de GitHub Copilot cresceu 13.534% devido \u00e0 sua capacidade de impulsionar a produtividade do desenvolvedor, fornecendo conclus\u00e3o de c\u00f3digo dependente do contexto, gera\u00e7\u00e3o de testes, refatora\u00e7\u00e3o e documenta\u00e7\u00e3o dentro de ambientes de desenvolvimento integrado. Essas qualidades est\u00e3o transformando-o rapidamente em um favorito das empresas, por acelerar a entrega, reduzir a troca de contexto e ampliar a integra\u00e7\u00e3o de desenvolvedores. ChatGPT para casos de uso t\u00e9cnicos e IA Gen b\u00e1sica est\u00e3o entre os temas mais consumidos, com agentes de IA, Model Context Protocols (MCP), gera\u00e7\u00e3o aumentada de recupera\u00e7\u00e3o (RAG), ajuste de grandes modelos de linguagem (LLM) e Google Gemini crescendo conforme as organiza\u00e7\u00f5es aplicam LLMs na produ\u00e7\u00e3o. Para as empresas, essas habilidades refor\u00e7am a produtividade do desenvolvedor, aceleram o desenvolvimento de aplica\u00e7\u00f5es e permitem uma automa\u00e7\u00e3o mais inteligente, mas tamb\u00e9m elevam as necessidades por MLOps, governan\u00e7a de dados, seguran\u00e7a e supervis\u00e3o \u00e9tica. Investir em requalifica\u00e7\u00e3o de IA Gen ajuda as equipes a integrar recursos inteligentes mais r\u00e1pido, reduzir problemas e ampliar com responsabilidade a IA em produtos e fluxos de trabalho.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 principais habilidades em alta: IA Gen para casos de uso de tecnologia<sup>*<\/sup><\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>GitHub Copilot<\/td>\n      <td>13,534%<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Copilot<\/td>\n      <td>818%<\/td>\n    <\/tr>\n    <tr>\n      <td>Engenharia de prompt<\/td>\n      <td>174%<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Gemini<\/td>\n      <td>169%<\/td>\n    <\/tr>\n    <tr>\n      <td>ChatGPT para casos de uso de tecnologia<\/td>\n      <td>68%<\/td>\n    <\/tr>\n    <tr>\n      <td>IA Gen b\u00e1sica para casos de uso empresariais<\/td>\n      <td>44%<\/td>\n    <\/tr>\n    <tr>\n      <td>Gera\u00e7\u00e3o aumentada de recupera\u00e7\u00e3o (RAG)<\/td>\n      <td>Em alta<sup>*<\/sup><\/td>\n    <\/tr>\n    <tr>\n      <td>Model Context Protocol (MCP)<\/td>\n      <td>Em alta<sup>*<\/sup><\/td>\n    <\/tr>\n    <tr>\n      <td>Grandes modelos de linguagem (LLM)<\/td>\n      <td>Em alta<sup>*<\/sup><\/td>\n    <\/tr>\n    <tr>\n      <td>Ajustes de LLM<\/td>\n      <td>Em alta<sup>*<\/sup><\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p style=\"font-size:14px;line-height:1.5\">*Sem dados ano a ano para esse tema, mas r\u00e1pido crescimento em 2025.\u00a0<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 10 habilidades mais consumidas: IA Gen para casos de uso de tecnologia<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>ChatGPT para casos de uso de tecnologia<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>IA Gen b\u00e1sica para casos de uso empresariais<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Agentes de IA e IA ag\u00eantica<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Microsoft Copilot<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Dify<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Engenharia de prompt<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Model Context Protocol (MCP)<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Grandes modelos de linguagem (LLM)<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Google Gemini<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Cursor AI<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p class=\"pb-24\" style=\"font-size:14px;line-height:1.5\">*Apenas seis temas de habilidades que existiam ano passado na mesma categoria na taxonomia da Udemy mostraram um aumento no consumo ano a ano. Os temas marcados como \u201cem alta\u201d na primeira tabela s\u00e3o temas novos este ano em consumo de aprendizados nos \u00faltimos seis meses.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-tab jv-tab-inner-content jv-inner-tab-7 jv-inner-tab_7807f8-c5\"><div class=\"jv-tab-inner-content-inner\">\n<style id=\"jv-blocks_6022d7-ce\" type=\"text\/css\">#jv-layout-id_6022d7-ce {margin-top:0px;margin-bottom:0px;}#jv-layout-id_6022d7-ce > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_6022d7-ce\" class=\"jv-row-layout-inner jv-layout-id_6022d7-ce\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\">\n\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_8923d8-99\"><div class=\"jv-inside-inner-col\">\n<style id=\"jv-blocks_50e04b-13\" type=\"text\/css\">#jv-adv-heading_50e04b-13, #jv-adv-heading_50e04b-13 .wp-block-jarvis-advancedheading {font-size:32px;line-height:40px;}<\/style>\n<h2 id=\"jv-adv-heading_50e04b-13\" class=\"jv-adv-heading_50e04b-13 wp-block-jarvis-advancedheading\" style=\"margin-top:0px;margin-bottom:32px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Sistemas de design para acelerar a entrega e colabora\u00e7\u00e3o<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p class=\"mb-32\" style=\"line-height:1.5\">O design de experi\u00eancia do usu\u00e1rio e web continua entre as habilidades mais consumidas. O fato de que Figma est\u00e1 crescendo, enquanto tamb\u00e9m aparece em terceiro lugar no consumo total, \u00e9 um sinal claro de que as equipes est\u00e3o padronizando sistemas de design, bibliotecas de componentes e handoffs de desenvolvedor para acelerar a entrega e reduzir o retrabalho. O aumento de design de servi\u00e7o e cria\u00e7\u00e3o de experi\u00eancia do usu\u00e1rio mostra que as empresas est\u00e3o priorizando jornadas de ponta a ponta e estrat\u00e9gia de conte\u00fado em ecossistemas complexos de produto e microsservi\u00e7os. O design de aplicativo m\u00f3vel ainda aparece entre os temas mais consumidos, refor\u00e7ando o desempenho m\u00f3vel, a observabilidade e necessidades de experi\u00eancia do usu\u00e1rio espec\u00edficas da plataforma para equipes de engenharia. Essa cole\u00e7\u00e3o de temas sugere que engenheiros est\u00e3o focados em prototipagem baseada em Figma, tokens de design, acessibilidade e colabora\u00e7\u00e3o estreita com designers de produto e conte\u00fado para acelerar a entrega escal\u00e1vel e focada no usu\u00e1rio.<\/p>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">As 3 principais habilidades em alta: excel\u00eancia em design de web e m\u00f3vel<sup>*<\/sup><\/h3>\n        <span class=\"font-16\">Classificadas por aumento no consumo<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">% de aumento<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Figma<\/td>\n      <td>18%<\/td>\n    <\/tr>\n    <tr>\n      <td>Design de servi\u00e7os<\/td>\n      <td>7%<\/td>\n    <\/tr>\n    <tr>\n      <td>Escrita de UX<\/td>\n      <td>6%<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<table style=\"width: 100%\" class=\"ub-table\">\n  <tbody>\n    <tr>\n      <th style=\"width: 75%\">\n        <h3 class=\"font-19 mb-8\">10 principais habilidades consumidas de design de experi\u00eancia do usu\u00e1rio, web e m\u00f3vel<\/h3>\n        <span class=\"font-16\">Classificadas por consumo total<\/span>\n      <\/th>\n      <th>\n        <h3 class=\"font-19 mb-8\">Classifica\u00e7\u00e3o<\/h3>\n      <\/th>\n    <\/tr>\n    <tr>\n      <td>Design de experi\u00eancia do usu\u00e1rio (UX)<\/td>\n      <td>1<\/td>\n    <\/tr>\n    <tr>\n      <td>Web design<\/td>\n      <td>2<\/td>\n    <\/tr>\n    <tr>\n      <td>Figma<\/td>\n      <td>3<\/td>\n    <\/tr>\n    <tr>\n      <td>Design de produtos<\/td>\n      <td>4<\/td>\n    <\/tr>\n    <tr>\n      <td>Design de interface do usu\u00e1rio<\/td>\n      <td>5<\/td>\n    <\/tr>\n    <tr>\n      <td>Escrita de UX<\/td>\n      <td>6<\/td>\n    <\/tr>\n    <tr>\n      <td>Adobe XD<\/td>\n      <td>7<\/td>\n    <\/tr>\n    <tr>\n      <td>Design de servi\u00e7os<\/td>\n      <td>8<\/td>\n    <\/tr>\n    <tr>\n      <td>Design de aplicativos m\u00f3veis<\/td>\n      <td>9<\/td>\n    <\/tr>\n    <tr>\n      <td>Pesquisa de usu\u00e1rios<\/td>\n      <td>10<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n\n<p class=\"pb-24\" style=\"font-size:14px;line-height:1.5\">*Tr\u00eas habilidades na categoria de design de experi\u00eancia do usu\u00e1rio, web e m\u00f3vel tiveram um aumento positivo no consumo durante o per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025, em compara\u00e7\u00e3o com o ano anterior.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-jarvis-spacer aligncenter jv-block-spacer-_65abf3-7f\"><div class=\"jv-block-spacer jv-block-spacer-halign-center\" style=\"height:40px\"><hr class=\"jv-divider\" style=\"border-top-width:1px;width:100%;border-top-style:solid\" \/><\/div><\/div>\n\n\n<p style=\"font-size:14px;line-height:1.6\">Neste relat\u00f3rio, analisamos dados de milhares dos nossos clientes de todo o mundo. Calculamos o consumo total dos alunos da Udemy Business em todos os temas de cursos no per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025. Calculamos o aumento porcentual no consumo em compara\u00e7\u00e3o com o per\u00edodo de 1\u00ba de julho de 2023 a 30 de junho de 2024. A classifica\u00e7\u00e3o de consumo total dos temas de IA tamb\u00e9m foi retirada do per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025.  Para crescimento dos temas de IA, inclu\u00edmos temas que mostraram um aumento na porcentagem de consumo em compara\u00e7\u00e3o com o ano anterior. Tamb\u00e9m listamos novos temas de IA que mostraram aumentos significativos no per\u00edodo de 1\u00ba de julho de 2024 a 30 de junho de 2025, para o qual n\u00e3o h\u00e1 compara\u00e7\u00e3o com o ano anterior. Esses temas s\u00e3o rotulados como \u201cem alta\u201d.<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":134,"featured_media":0,"parent":150674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/full-width.php","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Insights globais sobre habilidades 2026","_yoast_wpseo_metadesc":"Confira o relat\u00f3rio de 2026 para saber quais ser\u00e3o as habilidades em maior demanda, e aprenda a navegar pelo cen\u00e1rio de habilidades, adaptar-se \u00e0 expans\u00e3o da IA generativa, e muito 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