{"id":77311,"date":"2023-08-11T19:26:56","date_gmt":"2023-08-11T19:26:56","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/pepsico\/"},"modified":"2026-02-09T17:30:12","modified_gmt":"2026-02-09T17:30:12","slug":"pepsico","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/pepsico\/","title":{"rendered":"Incentivar o retorno dos alunos com a Leadership Academy na PepsiCo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-encouraging-more-return-learners-with-leadership-academy-at-pepsico\"><strong>Incentivar o retorno dos alunos com a Leadership Academy na PepsiCo<\/strong><\/h2>\n\n<p><strong>Desafio<\/strong><\/p>\n\n<p>Antes da pandemia, a PepsiCo tinha uma cadeia de suprimentos isolada. Mas a COVID-19 criou uma mentalidade de crise onde, de repente, todos foram for\u00e7ados a se comunicar com outros departamentos. Embora muitos aspectos dos neg\u00f3cios j\u00e1 tenham voltado ao normal, essa mudan\u00e7a cultural multicolaborativa \u00e9 algo que a PepsiCo quer manter. Para isso, a empresa precisava abordar como levar as pessoas a discutir seus desafios e como educ\u00e1-las de maneiras diferentes.<\/p>\n\n<p><strong>Solu\u00e7\u00e3o<\/strong><\/p>\n\n<p>Paul Kent, Gerente s\u00eanior de aprendizado e desenvolvimento da PepsiCo, trabalhou com a Leadership Academy, a plataforma de desenvolvimento de lideran\u00e7a da Udemy Business, e o Smeal College of Business da Penn State. Juntos, eles investigaram a diferen\u00e7a que o aprendizado de coorte poderia fazer e como eles poderiam manter o mesmo n\u00edvel de comunica\u00e7\u00e3o interdepartamental que cresceu durante a pandemia.<\/p>\n\n<p><strong>Resultados<\/strong><\/p>\n\n<p>Ao implementar o aprendizado de coorte, a PepsiCo descobriu que as pessoas ficam mais engajadas. \u201cO aprendizado b\u00e1sico tem um \u00f3timo valor naquilo que estamos tentando levar as pessoas a estudar juntas\u201d, diz Paul. \u201cE n\u00f3s ampliamos a plataforma da Leadership Academy e adicionamos nossas pr\u00f3prias pr\u00e1ticas.\u201d<\/p>\n\n<p>Paul tamb\u00e9m queria ver quanta diferen\u00e7a o aprendizado de coorte teria na organiza\u00e7\u00e3o, em compara\u00e7\u00e3o com o aprendizado individual. Ele realizou um experimento, dando tarefas id\u00eanticas a alunos individuais e um grupo de coorte, com apenas uma diferen\u00e7a: o coorte tinha que se reunir regularmente.\u00a0<\/p>\n\n<p>A diferen\u00e7a ficou clara. Apenas 9% dos indiv\u00edduos voltaram \u00e0 plataforma regularmente, enquanto 87% do coorte se tornaram alunos recorrentes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo<\/p>\n","protected":false},"featured_media":0,"template":"templates\/full-width.php","resource_type":[7],"class_list":["post-77311","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"customer_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/01\/22UBCM309-Customer-Logo-300x140-1.png.webp","customer_quote":true,"quote_image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/01\/22UBCM309-Headshot-300x300-1.png.webp","has_video":false,"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/01\/22UBCM309-Customer-Logo-300x140-2.png","quote_name":"Paul Kent ","show_customer_spotlight":true,"industry_details_group":{"include_industry_details":true,"industry_details":"Alimentos e bebidas"},"company_hq_details_group":{"include_company_hq_details":true,"company_hq_details":"Nova York, EUA"},"number_of_employees_details_group":{"include_number_of_employees_details":true,"number_of_employees_details":"Mais de 300.000"},"office_locations_details_group":{"include_office_locations_details":false,"office_locations_details":""},"statistics_repeater":[{"number_or_icon":"number","statistic_number":"87%","statistic_icon":false,"statistic_text":"do coorte se tornaram alunos recorrentes"}],"tabs_group":{"include_challenge_tab":true,"challenge_tab_include_quote":false,"challenge_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"challenge_tab_heading":"Adaptar-se ao novo normal","challenge_tab_text":"<p>Antes da pandemia, a PepsiCo tinha uma cadeia de suprimentos isolada. Mas a COVID-19 criou uma mentalidade de crise onde, de repente, todos foram for\u00e7ados a se comunicar com outros departamentos. Embora muitos aspectos dos neg\u00f3cios j\u00e1 tenham voltado ao normal, essa mudan\u00e7a cultural multicolaborativa \u00e9 algo que a PepsiCo quer manter. Para isso, a empresa precisava abordar como levar as pessoas a discutir seus desafios e como educ\u00e1-las de maneiras diferentes.  \u00a0<\/p>\n","include_solution_tab":true,"solution_tab_include_quote":false,"solution_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"solution_tab_heading":"Desenvolvimento de lideran\u00e7a na era digital","solution_tab_text":"<p>Paul Kent, Gerente s\u00eanior de aprendizado e desenvolvimento da PepsiCo, trabalhou com a Leadership Academy, a plataforma de desenvolvimento de lideran\u00e7a da Udemy Business, e o Smeal College of Business da Penn State. Juntos, eles investigaram a diferen\u00e7a que o aprendizado de coorte poderia fazer e como eles poderiam manter o mesmo n\u00edvel de comunica\u00e7\u00e3o interdepartamental que cresceu durante a pandemia.<\/p>\n","include_results_tab":true,"results_tab_include_quote":false,"results_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"results_tab_heading":"Liberar o potencial do aprendizado de coorte","results_tab_text":"<p>Ao implementar o aprendizado de coorte, a PepsiCo descobriu que as pessoas ficam mais engajadas. \u201cO aprendizado b\u00e1sico tem um \u00f3timo valor naquilo que estamos tentando levar as pessoas a estudar juntas\u201d, diz Paul. \u201cE n\u00f3s ampliamos a plataforma da Leadership Academy e adicionamos nossas pr\u00f3prias pr\u00e1ticas.\u201d  <!-- \/wp:paragraph --> <!-- wp:paragraph --> Paul tamb\u00e9m queria ver quanta diferen\u00e7a o aprendizado de coorte teria na organiza\u00e7\u00e3o, em compara\u00e7\u00e3o com o aprendizado individual. Ele realizou um experimento, dando tarefas id\u00eanticas a alunos individuais e um grupo de coorte, com apenas uma diferen\u00e7a: o coorte tinha que se reunir regularmente.  <!-- \/wp:paragraph --> <!-- wp:paragraph --> A diferen\u00e7a ficou clara. Apenas 9% dos indiv\u00edduos voltaram \u00e0 plataforma regularmente, enquanto 87% do coorte se tornaram alunos recorrentes.<\/p>\n","include_looking_forward_tab":false,"looking_forward_tab_include_quote":false,"looking_forward_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"looking_forward_tab_heading":"","looking_forward_tab_text":""},"main_page_quote_group":{"main_page_quote_text":"O que eu mais gostei no que fizemos com a Leadership Academy, a PennState e n\u00f3s mesmos, \u00e9 que n\u00f3s combinamos o mundo externo, internalizando-o para nossas necessidades e nossa cultura, e usamos s\u00f3 o que precisamos. Ent\u00e3o, procure o que d\u00e1 certo para voc\u00ea e sua organiza\u00e7\u00e3o, e dedique-se a isso.","main_page_quote_author_name":"Paul Kent","main_page_quote_author_title":"Gerente s\u00eanior de aprendizado e desenvolvimento da PepsiCo","main_page_quote_author_photo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/01\/22UBCM309-Headshot-300x300-2.png.webp"},"more_success_stories_repeater":[{"success_story_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/07\/22UBCM124B_LifeSciences-CorpU-Case-Study_Icon_tag.png.webp","success_story_link":"\/case-studies\/cohort-learning-3\/"},{"success_story_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2022\/07\/22UBCM168B_Consumer-Packaged-Goods-CS__Icon_tag.png.webp","success_story_link":"\/case-studies\/cohort-learning-2\/"}],"archive_thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/01\/22UBCM309-Customer-Logo-300x140-2.png","case_study_pdf":"https:\/\/info.udemy.com\/rs\/273-CKQ-053\/images\/UB_Spotlight_Pepsico_ 20230103.pdf","hide_footer":false,"hide_navigation":false,"quote_text":"O que eu mais gostei no que fizemos com a Leadership Academy, a PennState e n\u00f3s mesmos, \u00e9 que n\u00f3s combinamos o mundo externo, internalizando-o para nossas necessidades e nossa cultura, e usamos s\u00f3 o que precisamos. Ent\u00e3o, procure o que d\u00e1 certo para voc\u00ea e sua organiza\u00e7\u00e3o, e dedique-se a isso.","quote_title":"Gerente s\u00eanior de aprendizado e desenvolvimento da PepsiCo","customer_description":"Os produtos da PepsiCo s\u00e3o consumidos mais de 1 bilh\u00e3o de vezes por dia em mais de 200 pa\u00edses e territ\u00f3rios em todo o mundo. O portf\u00f3lio de produtos da PepsiCo inclui uma ampla variedade de comidas e bebidas, incluindo marcas ic\u00f4nicas que geram mais de US$ 1 bilh\u00e3o cada em vendas estimadas no varejo por ano. ","resource_topics":["cohort_learning","immersive_learning","leadership_development"],"main_heading":"Incentivar o retorno dos alunos com a Leadership Academy na PepsiCo","case_study_details_paragraph":"<p><span data-offset-key=\"a1ee7-347-0\">A <\/span><span data-offset-key=\"a1ee7-348-0\">PesiCo <\/span><span data-offset-key=\"a1ee7-349-0\">usa <\/span><span data-offset-key=\"a1ee7-350-0\">a <\/span><span data-offset-key=\"a1ee7-351-0\">plataforma <\/span><span data-offset-key=\"a1ee7-352-0\">Leadership <\/span><span data-offset-key=\"a1ee7-353-0\">Academy <\/span><span data-offset-key=\"a1ee7-354-0\">da <\/span><span data-offset-key=\"a1ee7-355-0\">Udemy <\/span><span data-offset-key=\"a1ee7-356-0\">e <\/span><span data-offset-key=\"a1ee7-357-0\">a <\/span><span data-offset-key=\"a1ee7-358-0\">Smeal <\/span><span data-offset-key=\"a1ee7-359-0\">College <\/span><span data-offset-key=\"a1ee7-360-0\">of <\/span><span data-offset-key=\"a1ee7-361-0\">Business <\/span><span data-offset-key=\"a1ee7-362-0\">da <\/span><span data-offset-key=\"a1ee7-363-0\">Penn <\/span><span data-offset-key=\"a1ee7-364-0\">State <\/span><span data-offset-key=\"a1ee7-365-0\">para <\/span><span data-offset-key=\"a1ee7-366-0\">incentivar <\/span><span data-offset-key=\"a1ee7-367-0\">a <\/span><span data-offset-key=\"a1ee7-368-0\">colabora\u00e7\u00e3o <\/span><span data-offset-key=\"a1ee7-369-0\">e <\/span><span data-offset-key=\"a1ee7-370-0\">o <\/span><span data-offset-key=\"a1ee7-371-0\">engajamento <\/span><span data-offset-key=\"a1ee7-372-0\">entre <\/span><span data-offset-key=\"a1ee7-373-0\">departamentos<\/span><span data-offset-key=\"a1ee7-374-0\">.<\/span><span data-offset-key=\"a1ee7-375-0\"><\/span><span data-offset-key=\"a1ee7-376-0\"><\/span><span data-offset-key=\"a1ee7-377-0\"><\/span><span data-offset-key=\"a1ee7-378-0\">Por <\/span><span data-offset-key=\"a1ee7-380-0\">meio <\/span><span data-offset-key=\"a1ee7-382-0\">do <\/span><span data-offset-key=\"a1ee7-383-0\">aprendizado <\/span><span data-offset-key=\"a1ee7-384-0\">de <\/span><span data-offset-key=\"a1ee7-385-0\">coorte<\/span><span data-offset-key=\"a1ee7-386-0\">, <\/span><span data-offset-key=\"a1ee7-387-0\">eles <\/span><span data-offset-key=\"a1ee7-388-0\">descobriram <\/span><span data-offset-key=\"a1ee7-389-0\">que <\/span><span data-offset-key=\"a1ee7-390-0\">incentivar <\/span><span data-offset-key=\"a1ee7-391-0\">reuni\u00f5es <\/span><span data-offset-key=\"a1ee7-392-0\">regulares <\/span><span data-offset-key=\"a1ee7-393-0\">gera <\/span><span data-offset-key=\"a1ee7-394-0\">uma <\/span><span data-offset-key=\"a1ee7-395-0\">taxa <\/span><span data-offset-key=\"a1ee7-396-0\">de <\/span><span data-offset-key=\"a1ee7-397-0\">retorno <\/span><span data-offset-key=\"a1ee7-398-0\">do <\/span><span data-offset-key=\"a1ee7-399-0\">aluno <\/span><span data-offset-key=\"a1ee7-400-0\">87% <\/span><span data-offset-key=\"a1ee7-401-0\">maior <\/span><span data-offset-key=\"a1ee7-402-0\">do <\/span><span data-offset-key=\"a1ee7-403-0\">que <\/span>somente o aprendizado individual.<\/p>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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