{"id":176707,"date":"2026-09-21T14:55:30","date_gmt":"2026-09-21T14:55:30","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-dewa-built-an-ai-native-utility-with-udemy\/"},"modified":"2026-09-28T13:57:04","modified_gmt":"2026-09-28T13:57:04","slug":"how-dewa-built-an-ai-native-utility-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-dewa-built-an-ai-native-utility-with-udemy\/","title":{"rendered":"Como a DEWA desenvolveu servi\u00e7os p\u00fablicos nativos de IA com a Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176707","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176789,"display_video_module":false,"award_selection":"2026_maximizing_impact","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176789,"id":176789,"title":"DEWA","filename":"DEWA.png","filesize":36088,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA.png.webp","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-dewa-built-an-ai-native-utility-with-udemy\/attachment\/dewa\/","alt":"","author":"177","description":"","caption":"","name":"dewa","status":"inherit","uploaded_to":176707,"date":"2026-09-08 15:08:42","modified":"2026-09-08 15:08:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA-300x175.png","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA-300x175.png","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/DEWA-480x280.png","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Como a DEWA desenvolveu servi\u00e7os p\u00fablicos nativos de IA com a Udemy","resource_topics":["integrated_learning","technical_upskilling","ai_transformation"],"company_name":"Dubai Electricity and Water Authority (DEWA)","year_award_name":"Vencedora regional 2026","category_name":"Maximiza\u00e7\u00e3o do impacto","industry_text":"Governo","company_hq_text":"Dubai, Emirados \u00c1rabes Unidos","number_of_employees_text":"+500","office_locations_text":"Emirados \u00c1rabes Unidos","business_outcomes_repeater":[{"stat_number":"AED 205 mi","stat_description":"Economias validadas entregues"},{"stat_number":"720","stat_description":"Funcion\u00e1rios certificados"},{"stat_number":"+90","stat_description":"Agentes de IA e iniciativas digitais implantadas"}],"challenge_heading":"Transformar a ambi\u00e7\u00e3o da IA em compet\u00eancia da for\u00e7a de trabalho","challenge_description":"

A Dubai Electricity and Water Authority (DEWA) \u00e9 uma das principais organiza\u00e7\u00f5es governamentais nos Emirados \u00c1rabes Unidos, respons\u00e1vel por fornecer servi\u00e7os de eletricidade e \u00e1gua confi\u00e1veis, eficientes e sustent\u00e1veis em Dubai. A DEWA desempenha um papel central no apoio ao crescimento de Dubai, ao desenvolvimento econ\u00f4mico e \u00e0 qualidade de vida, fornecendo servi\u00e7os p\u00fablicos de classe mundial, promovendo energia limpa e impulsionando a inova\u00e7\u00e3o nos setores de energia e \u00e1gua. A DEWA atende milh\u00f5es de clientes e \u00e9 reconhecida por seu compromisso com a excel\u00eancia, sustentabilidade, transforma\u00e7\u00e3o digital e prontid\u00e3o para o futuro.<\/span><\/em> A Dubai Electricity and Water Authority (DEWA) estabeleceu uma meta ambiciosa: tornar-se uma concession\u00e1ria nativa de IA. O Programa de Transforma\u00e7\u00e3o de Efici\u00eancia Impulsionado por IA Al Hasbah, patrocinado pelo CEO, teve como objetivo desbloquear mais de 2 bilh\u00f5es de dirhams dos Emirados \u00c1rabes Unidos (AED) em oportunidades de efici\u00eancia, por meio da transforma\u00e7\u00e3o do fluxo de trabalho baseado em IA e otimiza\u00e7\u00e3o de compras. No entanto, as compet\u00eancias de IA na organiza\u00e7\u00e3o eram fragmentadas e inconsistentes. As equipes careciam das habilidades estruturadas necess\u00e1rias para identificar, projetar e implementar casos de uso de IA em escala.<\/span> <\/span> <\/span>A DEWA precisava de uma for\u00e7a de trabalho capaz de entender os fundamentos da IA, aplicar a IA de forma respons\u00e1vel e impulsionar a transforma\u00e7\u00e3o com confian\u00e7a em todos os n\u00edveis da organiza\u00e7\u00e3o.<\/span> A lacuna entre aspira\u00e7\u00e3o e habilidade era clara, e fech\u00e1-la tornou-se prioridade.<\/span> <\/span> “Em vez de tratar o aprendizado como uma atividade isolada de RH, alinhamos os programas de desenvolvimento de compet\u00eancias com as prioridades de neg\u00f3cios para garantir que o desenvolvimento da for\u00e7a de trabalho impulsionasse resultados mensur\u00e1veis para os neg\u00f3cios. Com a Udemy como nossa plataforma de aprendizado, tornamos esse alinhamento real”, disse Mohammad Nsairat, Excel\u00eancia em Neg\u00f3cios.<\/span><\/p>\n","solution_heading":"Uma f\u00e1brica de IA impulsionada por aprendizado baseado em pap\u00e9is","solution_description":"

A DEWA estabeleceu um modelo de opera\u00e7\u00e3o de F\u00e1brica de IA, mobilizando mais de 150 l\u00edderes executivos, propriet\u00e1rios de iniciativas, propriet\u00e1rios de produtos e equipes de IA sob uma estrutura de governan\u00e7a unificada. Para desenvolver as compet\u00eancias necess\u00e1rias, a DEWA lan\u00e7ou uma estrat\u00e9gia de aprendizado abrangente que combina programas de conscientiza\u00e7\u00e3o sobre IA para executivos, trilhas de aprendizado sobre IA baseadas em fun\u00e7\u00f5es atrav\u00e9s da Udemy, oficinas pr\u00e1ticas da F\u00e1brica de IA, equipes de IA multifuncionais e comunidades de pr\u00e1tica.\u00a0<\/span> Os objetivos de aprendizado estavam diretamente ligados a indicadores-chave de desempenho (KPIs) estrat\u00e9gicos, incluindo ado\u00e7\u00e3o de IA, melhoria de produtividade, otimiza\u00e7\u00e3o de processos, excel\u00eancia em servi\u00e7os e impacto financeiro. <\/span> <\/span> <\/span>A estrat\u00e9gia de aprendizado baseava-se em tr\u00eas pilares:<\/span> <\/span> <\/span>\u2022 Trilhas baseadas em fun\u00e7\u00f5es: <\/b>trilhas de aprendizado da Udemy adaptadas a diferentes p\u00fablicos, desde a conscientiza\u00e7\u00e3o sobre IA para funcion\u00e1rios at\u00e9 IA aplicada para equipes t\u00e9cnicas e desenvolvedores.<\/span> <\/span>\u2022 Aplica\u00e7\u00e3o pr\u00e1tica: <\/b>oficinas da F\u00e1brica de IA e equipes de AI multifuncionais permitem que os funcion\u00e1rios apliquem novas habilidades a desafios reais de neg\u00f3cios imediatamente.<\/span> <\/span>\u2022 Governan\u00e7a e medi\u00e7\u00e3o: <\/b>a Torre de Controle e a Estrutura de realiza\u00e7\u00e3o de valor Al Hasbah acompanharam a efic\u00e1cia do aprendizado atrav\u00e9s do modelo Kirkpatrick e o vincularam a resultados financeiros validados.<\/span> <\/span> <\/span>“A Udemy deu aos nossos funcion\u00e1rios as habilidades em IA que eles precisavam, e a F\u00e1brica de IA deu a eles um lugar para aplicar essas habilidades a problemas reais de neg\u00f3cios. Juntas, elas transformaram o aprendizado em valor mensur\u00e1vel”, Nsairat disse.<\/span><\/p>\n","results_heading":"AED 205 milh\u00f5es em economias validadas","results_description":"

At\u00e9 agora, 1.245 funcion\u00e1rios se inscreveram em programas de aprendizado da Udemy, com 720 obtendo certifica\u00e7\u00f5es. A estrat\u00e9gia de capacita\u00e7\u00e3o possibilitou diretamente a implanta\u00e7\u00e3o de mais de 90 agentes de IA e iniciativas digitais, o avan\u00e7o de mais de 20 iniciativas de transforma\u00e7\u00e3o e a entrega de AED 205 milh\u00f5es em economias validadas dentro de 6 a 9 meses. Um pipeline de valor mais amplo, superior a AED 450 milh\u00f5es, est\u00e1 progredindo por est\u00e1gios avan\u00e7ados de realiza\u00e7\u00e3o de valor.<\/span> <\/span> <\/span>Os funcion\u00e1rios aplicaram habilidades desenvolvidas por meio de trilhas de aprendizado da Udemy, oficinas da F\u00e1brica de IA e programas de capacita\u00e7\u00e3o em transforma\u00e7\u00e3o para identificar, projetar e implementar casos de uso habilitados por IA em toda a DEWA.\u00a0<\/span> Essas compet\u00eancias foram incorporadas em equipes de IA multifuncionais, permitindo que os funcion\u00e1rios traduzissem o aprendizado em resultados pr\u00e1ticos para os neg\u00f3cios por meio da automa\u00e7\u00e3o de fluxos de trabalho, otimiza\u00e7\u00e3o de compras e iniciativas de produtividade empresarial, provando que a compet\u00eancia, uma vez desenvolvida, se acumula.<\/span> Mais de 150 l\u00edderes foram mobilizados por meio de atividades de governan\u00e7a e transforma\u00e7\u00e3o, desenvolvendo a propriedade em toda a empresa da transforma\u00e7\u00e3o impulsionada por IA.<\/span> <\/span> <\/span>“Com a Udemy, traduzimos investimentos em aprendizado em impacto financeiro validado, excel\u00eancia operacional e transforma\u00e7\u00e3o sustent\u00e1vel em toda a empresa”, disse Nsairat.<\/span><\/p>\n","looking_ahead_heading":"Avan\u00e7ar a vis\u00e3o","looking_ahead_description":"

A DEWA continua a avan\u00e7ar sua vis\u00e3o de servi\u00e7os p\u00fablicos nativos de IA, progredindo o pipeline de valor de AED 450 milh\u00f5es e expandindo o modelo operacional da F\u00e1brica de IA em outros dom\u00ednios de neg\u00f3cios. O programa Al Hasbah continua a vincular investimentos em aprendizado a valor comercial mensur\u00e1vel.<\/span> <\/span> <\/span>“\u00c0 medida que ampliamos o programa Al Hasbah, a Udemy nos fornece a infraestrutura de aprendizado para continuar desenvolvendo as compet\u00eancias de IA que nossa transforma\u00e7\u00e3o requer”, disse Nsairat.<\/span><\/p>\n","cta_heading":"Veja a Udemy Business em a\u00e7\u00e3o.","cta_subheading":"Comece hoje mesmo.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/10\/DEWA_Maximizing-Impact_OAA_Case-Study_One-Pager.pdf"},"yoast_head":"\nEstudo de caso de cliente - Como a DEWA desenvolveu servi\u00e7os p\u00fablicos nativos de IA com a Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-dewa-built-an-ai-native-utility-with-udemy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a DEWA desenvolveu servi\u00e7os p\u00fablicos nativos de IA com a Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-dewa-built-an-ai-native-utility-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T13:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-dewa-built-an-ai-native-utility-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-dewa-built-an-ai-native-utility-with-udemy\\\/\",\"name\":\"Estudo de caso de cliente - 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