{"id":176705,"date":"2026-09-21T14:55:26","date_gmt":"2026-09-21T14:55:26","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/from-dabbling-to-daily-practice-how-netwealth-built-ai-literacy-across-the-organization-with-udemy\/"},"modified":"2026-09-28T13:57:00","modified_gmt":"2026-09-28T13:57:00","slug":"from-dabbling-to-daily-practice-how-netwealth-built-ai-literacy-across-the-organization-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/from-dabbling-to-daily-practice-how-netwealth-built-ai-literacy-across-the-organization-with-udemy\/","title":{"rendered":"De experimenta\u00e7\u00e3o \u00e0 pr\u00e1tica di\u00e1ria: como a Netwealth desenvolveu forma\u00e7\u00e3o em IA em toda a organiza\u00e7\u00e3o com a Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176705","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176799,"display_video_module":false,"award_selection":"2026_learning_excellence","page_sections_to_display":["challenge","solution","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176799,"id":176799,"title":"Netwealth","filename":"Netwealth.png","filesize":15896,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth.png","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-netwealth-built-an-ai-fluent-workforce-with-udemy\/attachment\/netwealth\/","alt":"","author":"177","description":"","caption":"","name":"netwealth","status":"inherit","uploaded_to":176711,"date":"2026-09-08 14:31:18","modified":"2026-09-08 14:31:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth-300x175.png","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth.png","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth.png","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth.png","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth.png","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth.png","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth.png","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth-300x175.png","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth-480x280.png","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"De experimenta\u00e7\u00e3o \u00e0 pr\u00e1tica di\u00e1ria: como a Netwealth desenvolveu forma\u00e7\u00e3o em IA em toda a organiza\u00e7\u00e3o com a Udemy","resource_topics":["integrated_learning","on_demand_learning","learning_culture","ai_transformation"],"company_name":"Netwealth","year_award_name":"Vencedora regional 2026","category_name":"Excel\u00eancia em aprendizado","industry_text":"Servi\u00e7os financeiros","company_hq_text":"Melbourne, Austr\u00e1lia","number_of_employees_text":"+700","office_locations_text":"Austr\u00e1lia","business_outcomes_repeater":[{"stat_number":"69%","stat_description":"Funcion\u00e1rios usando IA diariamente"},{"stat_number":"33%","stat_description":"Eleva\u00e7\u00e3o do conhecimento (medido antes\/depois)"},{"stat_number":"+500","stat_description":"Inscri\u00e7\u00f5es desde o come\u00e7o"}],"challenge_heading":"Resolver a lacuna de forma\u00e7\u00e3o em IA","challenge_description":"

A Netwealth Investments Limited (NWL) \u00e9 uma plataforma australiana de gest\u00e3o de patrim\u00f4nio listada na Bolsa de Valores da Austr\u00e1lia e com sede em Melbourne. Fundada em 1999, a Netwealth oferece solu\u00e7\u00f5es de investimento, previd\u00eancia e contas gerenciadas principalmente para consultores financeiros e seus clientes em toda a Austr\u00e1lia. O neg\u00f3cio opera como um provedor de plataforma, posicionando-se entre gestores de fundos e pr\u00e1ticas de consultoria financeira, oferecendo aos consultores ferramentas para gerenciar portf\u00f3lios de clientes, acessar um amplo menu de investimentos e fornecer servi\u00e7os de relat\u00f3rios e administra\u00e7\u00e3o. Al\u00e9m disso, a Netwealth \u00e9 conhecida por sua abordagem centrada na tecnologia, classificando-se consistentemente entre as plataformas mais bem avaliadas em pesquisas de satisfa\u00e7\u00e3o de consultores.<\/span><\/em> \u00c0 medida que a ado\u00e7\u00e3o de IA acelerou no setor de servi\u00e7os financeiros, a Netwealth identificou uma crescente lacuna de habilidades dentro de sua pr\u00f3pria for\u00e7a de trabalho. Enquanto 99% dos funcion\u00e1rios haviam usado IA de alguma forma, o conhecimento autoavaliado em IA teve uma m\u00e9dia de 2,65\/5, e 42% citaram a falta de conhecimento e treinamento como o maior obst\u00e1culo para usar a IA de forma eficaz. <\/span> <\/span> <\/span>O acesso era parte do problema. As 250 licen\u00e7as da Udemy da empresa estavam amplamente concentradas na equipe de TI, deixando o restante do neg\u00f3cio sem uma trilha estruturada para desenvolver habilidades. A empresa tinha como objetivo fornecer a cada funcion\u00e1rio acesso estruturado ao aprendizado de IA, e fazer isso de uma maneira que pudesse demonstrar um ROI claro em vez de depender apenas das taxas de conclus\u00e3o. A abordagem significou desenvolver ferramentas de posicionamento diagn\u00f3stico para direcionar as pessoas \u00e0 trilha certa, incorporando pr\u00e9 e p\u00f3s-avalia\u00e7\u00f5es para quantificar o aumento de conhecimento e confian\u00e7a, e sequenciando a implementa\u00e7\u00e3o para alinhar com o lan\u00e7amento do Workday Learning.<\/span> <\/span> <\/span>“Precis\u00e1vamos de uma plataforma como a Udemy para resolver a crescente lacuna de forma\u00e7\u00e3o em IA em toda a organiza\u00e7\u00e3o”,<\/span> disse Rachel Moore, Consultora s\u00eanior de aprendizado e desenvolvimento.<\/span><\/p>\n","solution_heading":"Tr\u00eas caminhos, uma implementa\u00e7\u00e3o unificada","solution_description":"

A empresa projetou sua abordagem em torno de um princ\u00edpio: encontrar as pessoas onde elas est\u00e3o, e ent\u00e3o lev\u00e1-las adiante. Em vez de implantar uma biblioteca gen\u00e9rica de cursos de IA, a empresa projetou tr\u00eas jornadas de aprendizado estruturadas na Udemy, cada uma pensada para um n\u00edvel diferente de prontid\u00e3o em IA:<\/span> Os tr\u00eas caminhos abordam diversos n\u00edveis de prontid\u00e3o em IA:<\/span> \u2022 Explorer<\/b>: produtividade pessoal com o Microsoft 365 Copilot, para funcion\u00e1rios novos em ferramentas de IA. <\/span>\u2022 Voyager<\/b>: habilidades intermedi\u00e1rias de IA, desenvolvendo o conhecimento de fundamentos com aplica\u00e7\u00f5es pr\u00e1ticas. \u2022 <\/b><\/span>Pioneer<\/b>: compet\u00eancias avan\u00e7adas, incluindo a cria\u00e7\u00e3o de agentes personalizados no Copilot para usu\u00e1rios avan\u00e7ados.<\/span> O conte\u00fado foi mantido deliberadamente curto e modular, com 2,5 a 3,5 horas por trilha, com ritmo autogerido, e ancorado em ferramentas que as pessoas j\u00e1 usam diariamente. A entrega atrav\u00e9s do Workday Learning deu a cada funcion\u00e1rio acesso \u00fanico e sem atritos, colocando o aprendizado de IA ao lado de tudo o que eles j\u00e1 fazem.<\/span> O lan\u00e7amento foi acompanhado de uma competi\u00e7\u00e3o de quatro semanas chamada “Learn Big, Win Big”, com vouchers semanais de US$ 50 em benef\u00edcios de trabalho para os 10 melhores na tabela de classifica\u00e7\u00e3o e um pr\u00eamio principal de US$ 300, transformando o aprendizado em algo vis\u00edvel e social. As ins\u00edgnias de conclus\u00e3o digital compartilh\u00e1veis no LinkedIn e no Viva Engage deram \u00e0s pessoas uma maneira de sinalizar seu progresso publicamente, al\u00e9m de broches f\u00edsicos para cada n\u00edvel na trilha. Uma comunidade dedicada do Viva Engage se tornou o espa\u00e7o onde os funcion\u00e1rios compartilhavam conquistas, sugest\u00f5es e casos de uso do mundo real, transformando o aprendizado individual em um impulso coletivo.<\/span> A escalabilidade ocorreu de duas maneiras. A empresa expandiu as licen\u00e7as da Udemy de 250 concentradas em TI para 700, dando a cada funcion\u00e1rio acesso desde o primeiro dia. O n\u00famero de usu\u00e1rios ativos triplicou no primeiro m\u00eas, e as inscri\u00e7\u00f5es chegaram a 506 nas tr\u00eas trilhas dentro de poucas semanas. A empresa tamb\u00e9m incorporou responsabilidade na linha de gest\u00e3o, compartilhando dados de conclus\u00e3o e resultados de classifica\u00e7\u00e3o com os l\u00edderes, e ampliou o modelo para a equipe de vendas atrav\u00e9s de aprendizado obrigat\u00f3rio nas trilhas.<\/span> “Ao integrar a Udemy no Workday Learning e envolv\u00ea-la em mec\u00e2nicas de reconhecimento, tornamos o aprendizado uma pr\u00e1tica compartilhada e vis\u00edvel, em vez de uma atividade privada”, disse Moore.<\/span><\/p>\n","looking_ahead_heading":"Ampliar o modelo","looking_ahead_description":"

A empresa planeja aprofundar suas trilhas de aprendizado em IA e ampliar o modelo para equipes adicionais al\u00e9m de vendas. O ciclo de evid\u00eancias desenvolvido atrav\u00e9s da an\u00e1lise da Udemy permite que a empresa itere e invista com confian\u00e7a.<\/span> “A Udemy nos d\u00e1 a agilidade para acompanhar as mudan\u00e7as da IA e a confian\u00e7a para estabelecer uma cultura de aprendizado que antecipa o que vem a seguir”, disse Moore.<\/span><\/p>\n","cta_heading":"Veja a Udemy Business em a\u00e7\u00e3o.","cta_subheading":"Comece hoje mesmo.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Netwealth_OAA_Learning-Excellence_Case-Study_One-Pager.pdf"},"yoast_head":"\nEstudo de caso de cliente - De experimenta\u00e7\u00e3o \u00e0 pr\u00e1tica di\u00e1ria: como a Netwealth desenvolveu forma\u00e7\u00e3o em IA em toda a organiza\u00e7\u00e3o com a Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/from-dabbling-to-daily-practice-how-netwealth-built-ai-literacy-across-the-organization-with-udemy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De experimenta\u00e7\u00e3o \u00e0 pr\u00e1tica di\u00e1ria: como a Netwealth desenvolveu forma\u00e7\u00e3o em IA em toda a organiza\u00e7\u00e3o com a Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/from-dabbling-to-daily-practice-how-netwealth-built-ai-literacy-across-the-organization-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T13:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/from-dabbling-to-daily-practice-how-netwealth-built-ai-literacy-across-the-organization-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/from-dabbling-to-daily-practice-how-netwealth-built-ai-literacy-across-the-organization-with-udemy\\\/\",\"name\":\"Estudo de caso de cliente - 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