{"id":176704,"date":"2026-09-21T14:55:23","date_gmt":"2026-09-21T14:55:23","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy\/"},"modified":"2026-09-21T16:01:04","modified_gmt":"2026-09-21T16:01:04","slug":"from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy\/","title":{"rendered":"Da conscientiza\u00e7\u00e3o \u00e0 ado\u00e7\u00e3o: como a Capgemini ampliou a flu\u00eancia em IA em toda a empresa com a Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176704","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176782,"display_video_module":false,"case_study_pdf_download_url":"","award_selection":"2026_ai_pioneer","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176782,"id":176782,"title":"Capgemini","filename":"Capgemini.png","filesize":29876,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy\/attachment\/capgemini-2\/","alt":"","author":"177","description":"","caption":"","name":"capgemini-2","status":"inherit","uploaded_to":176704,"date":"2026-09-08 14:19:10","modified":"2026-09-08 14:19:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini-300x175.png","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini-300x175.png","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini-480x280.png","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Da conscientiza\u00e7\u00e3o \u00e0 ado\u00e7\u00e3o: como a Capgemini ampliou a flu\u00eancia em IA em toda a empresa com a Udemy","resource_topics":["integrated_learning","learning_culture","ai_transformation"],"company_name":"Capgemini","year_award_name":"Vencedora global 2026","category_name":"Pioneirismo em IA","industry_text":"Tecnologia","company_hq_text":"Paris, Fran\u00e7a","number_of_employees_text":"+420.000","office_locations_text":"Mais de 50 pa\u00edses","business_outcomes_repeater":[{"stat_number":"177.718","stat_description":"Funcion\u00e1rios envolvidos com o AI Campus em 28 de agosto de 2026"},{"stat_number":"144.198","stat_description":"Ins\u00edgnias ACTIVATE emitidas at\u00e9 28 de agosto de 2026"},{"stat_number":"113.347","stat_description":"Usu\u00e1rios testaram o Role play da Udemy at\u00e9 28 de agosto de 2026"}],"challenge_heading":"Estabelecer uma refer\u00eancia para 420.000 funcion\u00e1rios","challenge_description":"

A Capgemini \u00e9 uma parceira global de transforma\u00e7\u00e3o de neg\u00f3cios e tecnologia impulsionada por IA, entregando valor tang\u00edvel aos neg\u00f3cios. Com quase 60 anos de legado, a empresa tem mais de 420.000 membros na equipe em mais de 50 pa\u00edses. A Capgemini oferece servi\u00e7os e solu\u00e7\u00f5es de ponta a ponta aplicando profunda experi\u00eancia setorial em estrat\u00e9gia, tecnologia, design, engenharia e opera\u00e7\u00f5es de neg\u00f3cios. A empresa reportou receitas globais na casa dos \u20ac 22,5 bilh\u00f5es em 2025.<\/em> A Capgemini enfrentava uma realidade de neg\u00f3cios clara: a IA j\u00e1 havia se tornado parte de como os funcion\u00e1rios trabalham, aumentando a produtividade individual, fortalecendo a colabora\u00e7\u00e3o em equipe e transformando a forma como entregam para os clientes. No entanto, a organiza\u00e7\u00e3o precisava passar da conscientiza\u00e7\u00e3o para a ado\u00e7\u00e3o em larga escala. O desafio era levar os funcion\u00e1rios al\u00e9m da experimenta\u00e7\u00e3o casual com IA e desbloquear todo o potencial da IA por meio de um uso confiante, respons\u00e1vel e consistente no trabalho do dia a dia. Ao mesmo tempo, os ativos de aprendizado estavam espalhados por plataformas, comunidades, ferramentas e equipes, criando atrito para os funcion\u00e1rios e limitando a capacidade de ampliar o desenvolvimento de habilidades em uma for\u00e7a de trabalho global de mais de 420.000 indiv\u00edduos. Os funcion\u00e1rios precisavam de um lugar para desenvolver as habilidades de IA necess\u00e1rias hoje e continuar crescendo para o futuro, do conhecimento b\u00e1sico ao avan\u00e7ado, enquanto transformam o aprendizado em comportamentos empresariais significativos, e n\u00e3o em consumo passivo. “Precis\u00e1vamos passar da conscientiza\u00e7\u00e3o sobre IA para a ado\u00e7\u00e3o em larga escala, e a Udemy nos deu a base para estabelecer uma refer\u00eancia validada de compet\u00eancia de IA em toda a organiza\u00e7\u00e3o”, disse Estelle Maione, Diretora de Aprendizado e Desenvolvimento do Grupo.<\/p>\n","solution_heading":"Um campus de IA unificado e o programa de ins\u00edgnias ACTIVATE","solution_description":"

A Capgemini desenvolveu um ecossistema em camadas em vez de um \u00fanico incentivo de treinamento. O AI Campus serve como o lar unificado para o aprendizado de IA, reunindo aprendizado de fundamentos, trilhas baseadas em fun\u00e7\u00f5es e habilidades, pr\u00e1tica de cria\u00e7\u00e3o de prompts, conte\u00fado de parceiros de provedores como Anthropic, OpenAI, AWS, Google, Microsoft e compet\u00eancias desenvolvidas internamente. Dispon\u00edvel atrav\u00e9s da plataforma de aprendizado NEXT, impulsionada pela Degreed, o AI Campus oferece a cada funcion\u00e1rio um \u00fanico ponto de entrada para o aprendizado de IA. <\/span> <\/span> <\/span>Dentro do AI Campus, o ACTIVATE fornece uma arquitetura de aprendizado estruturada e pr\u00e1tica, organizada em torno de tr\u00eas ofertas:<\/span> <\/span> <\/span>\u2022 IA para produtividade: <\/b>ajuda os funcion\u00e1rios a desenvolver habilidades essenciais em IA e aplic\u00e1-las no trabalho di\u00e1rio com ferramentas como Copilot e cria\u00e7\u00e3o de prompts.<\/span> <\/span>\u2022 IA para entrega: <\/b>desenvolve compet\u00eancias de IA relevantes para o papel em contextos voltados para o cliente e entrega por meio de ativos da empresa, certifica\u00e7\u00f5es de parceiros e aprendizado aplicado.<\/span> <\/span>\u2022 IA para empresas: <\/b>aprofunda a expertise em solu\u00e7\u00f5es e tecnologias de IA para empresas, incluindo \u00e1reas como OpenAI e Anthropic.<\/span> <\/span> <\/span>A ins\u00edgnia da AI Foundation estabelece a refer\u00eancia para todos os funcion\u00e1rios. Os alunos completam o aprendizado b\u00e1sico de IA abordando forma\u00e7\u00e3o em IA, IA ag\u00eantica, engenharia de prompts, \u00e9tica, IA respons\u00e1vel e uso pr\u00e1tico de ferramentas, e ent\u00e3o passam por uma avalia\u00e7\u00e3o com uma pontua\u00e7\u00e3o de 80% ou mais. A Udemy emite a ins\u00edgnia uma vez que os requisitos s\u00e3o atendidos, criando uma refer\u00eancia vis\u00edvel e validada de compet\u00eancia de IA. O sistema de ins\u00edgnias leva os funcion\u00e1rios pelos n\u00edveis Fundamentos de IA, Familiaridade com IA, Praticante de IA, IA Avan\u00e7ada e Especialista em IA, tratando a IA como uma progress\u00e3o de maturidade em vez de um \u00fanico evento. <\/span> <\/span> <\/span>Os Prompt Battles ampliam a estrat\u00e9gia para pr\u00e1tica aplicada. Essas sess\u00f5es lideradas por facilitadores oferecem \u00e0s equipes oportunidades repetidas de praticar a cria\u00e7\u00e3o de prompts em cen\u00e1rios de neg\u00f3cios realistas, fechando a lacuna entre o aprendizado e a aplica\u00e7\u00e3o no dia a dia. <\/span> <\/span> <\/span>“Ao emitir a ins\u00edgnia de Fundamentos de IA atrav\u00e9s da Udemy, criamos um padr\u00e3o validado para a forma\u00e7\u00e3o em IA que se escala para mais de 420.000 funcion\u00e1rios”, disse Maione.<\/span><\/p>\n","results_heading":"177.718 funcion\u00e1rios engajados e 144.198 ins\u00edgnias emitidas","results_description":"

At\u00e9 28 de agosto, 177.718 funcion\u00e1rios estavam engajados com o AI Campus, 144.198 ins\u00edgnias ACTIVATE foram emitidas, e os funcion\u00e1rios obtiveram 19.945 certifica\u00e7\u00f5es de IA este ano, dentro de um panorama mais amplo de 129.800 certifica\u00e7\u00f5es totais. O AI Campus oferece 44 elementos de certifica\u00e7\u00e3o de parceiros de tecnologia ao vivo, com 29 ins\u00edgnias incorporadas, atrav\u00e9s da Anthropic, AWS, Databricks, Google, Microsoft, OpenAI, Oracle, SAP e ServiceNow.<\/span> <\/span> <\/span>At\u00e9 28 de agosto, o Role play da Udemy atraiu 113.347 usu\u00e1rios, com aproximadamente 392.328 tentativas de role play e cerca de 217.612 conclus\u00f5es. A Capgemini tamb\u00e9m criou mais de 20 role plays personalizados usando o Udemy Teach. A avalia\u00e7\u00e3o de habilidades em Engenharia de prompt atraiu 66.782 usu\u00e1rios, com 65% avaliados no n\u00edvel Estabelecido (32,3%) ou Avan\u00e7ado (32,7%).\u00a0 <\/span> <\/span> <\/span>Os Prompt Battles foram lan\u00e7ados em 17 de junho de 2026, e at\u00e9 28 de agosto, as equipes locais haviam completado 132 sess\u00f5es com 5.757 participantes. At\u00e9 28 de agosto, a s\u00e9rie Prompt da semana alcan\u00e7ou mais de 146.000 visualiza\u00e7\u00f5es totais e mais de mil engajamentos, contribuindo para um aumento de mais de 100% na ades\u00e3o da comunidade. A ado\u00e7\u00e3o local se espalhou rapidamente: a ABL China alcan\u00e7ou 80% de ado\u00e7\u00e3o no ACTIVATE Foundation, e uma campanha na Pol\u00f4nia atingiu mais de 11.000 funcion\u00e1rios.<\/span> <\/span> <\/span>“Com a Udemy, fomos al\u00e9m do consumo de cursos para uma compet\u00eancia de IA validada e aplicada que os funcion\u00e1rios usam em seu trabalho di\u00e1rio”, disse Maione.<\/span><\/p>\n","looking_ahead_heading":"Expans\u00e3o do ACTIVATE","looking_ahead_description":"

A Capgemini continua a expandir a estrutura de ins\u00edgnias ACTIVATE, com n\u00edveis adicionais de ins\u00edgnias e formatos de ativa\u00e7\u00e3o de propriedade empresarial planejados. O programa apoia o compromisso da empresa de 2026 de alcan\u00e7ar mais de 180.000 funcion\u00e1rios com uma credita\u00e7\u00e3o de IA v\u00e1lida, tornando a compet\u00eancia de IA parte de uma prioridade empresarial mais ampla.<\/span> <\/span> <\/span>“\u00c0 medida que expandimos o ACTIVATE al\u00e9m da IA b\u00e1sica para dom\u00ednios especializados e formatos de ativa\u00e7\u00e3o de propriedade empresarial, a Udemy Business nos d\u00e1 a flexibilidade de ampliar novas trilhas de aprendizado t\u00e3o rapidamente quanto as necessidades de nossos clientes evoluem”, disse Maione.<\/span><\/p>\n","cta_heading":"Veja a Udemy Business em a\u00e7\u00e3o.","cta_subheading":"Comece hoje mesmo."},"yoast_head":"\nEstudo de caso de cliente - Da conscientiza\u00e7\u00e3o \u00e0 ado\u00e7\u00e3o: como a Capgemini ampliou a flu\u00eancia em IA em toda a empresa com a Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da conscientiza\u00e7\u00e3o \u00e0 ado\u00e7\u00e3o: como a Capgemini ampliou a flu\u00eancia em IA em toda a empresa com a Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T16:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy\\\/\",\"name\":\"Estudo de caso de cliente - 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