{"id":176678,"date":"2026-09-21T14:54:19","date_gmt":"2026-09-21T14:54:19","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-zelis-india-connected-learning-to-business-strategy-and-built-ai-readiness-with-udemy\/"},"modified":"2026-09-28T14:54:21","modified_gmt":"2026-09-28T14:54:21","slug":"how-zelis-india-connected-learning-to-business-strategy-and-built-ai-readiness-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-zelis-india-connected-learning-to-business-strategy-and-built-ai-readiness-with-udemy\/","title":{"rendered":"Como a Zelis Healthcare conectou o aprendizado \u00e0 estrat\u00e9gia de neg\u00f3cios e desenvolveu prontid\u00e3o em IA com a Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176678","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":177660,"display_video_module":false,"award_selection":"2026_maximizing_impact","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":177660,"id":177660,"title":"Zelis_logo","filename":"Zelis_logo.png","filesize":21953,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo.png.webp","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-zelis-india-connected-learning-to-business-strategy-and-built-ai-readiness-with-udemy\/attachment\/zelis_logo\/","alt":"","author":"177","description":"","caption":"","name":"zelis_logo","status":"inherit","uploaded_to":176678,"date":"2026-09-09 16:16:21","modified":"2026-09-09 16:16:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Zelis_logo-480x280.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Como a Zelis Healthcare conectou o aprendizado \u00e0 estrat\u00e9gia de neg\u00f3cios e desenvolveu prontid\u00e3o em IA com a Udemy","resource_topics":["learning_culture","technical_upskilling","ai_transformation"],"company_name":"Zelis Healthcare ","year_award_name":"Vencedora regional 2026","category_name":"Maximiza\u00e7\u00e3o do impacto","industry_text":"Cuidados com a sa\u00fade","company_hq_text":"Boston, Massachusetts","number_of_employees_text":"+3.500","office_locations_text":"Estados Unidos e \u00cdndia","business_outcomes_repeater":[{"stat_number":"45.040","stat_description":"horas de aprendizado acumuladas"},{"stat_number":"5.691","stat_description":"inscri\u00e7\u00f5es em trilhas de aprendizado"},{"stat_number":"1.311","stat_description":"conclus\u00f5es de trilhas de aprendizado"}],"challenge_heading":"Conectar o aprendizado \u00e0s prioridades comerciais","challenge_description":"

A Zelis Healthcare est\u00e1 modernizando a experi\u00eancia financeira de sa\u00fade entre pagadores, provedores e consumidores de sa\u00fade. A Zelis Healthcare, com sede em Hyderabad, Telangana, \u00e9 o Centro global de compet\u00eancias da empresa, apoiando engenharia, desenvolvimento de produtos, servi\u00e7os de dados e opera\u00e7\u00f5es de plataforma para a organiza\u00e7\u00e3o Zelis como um todo.<\/span><\/em> Na Zelis Healthcare, a estrat\u00e9gia de aprendizado come\u00e7a com a estrat\u00e9gia de neg\u00f3cios. \u00c0 medida que o Centro global de compet\u00eancias em Hyderabad continuou a crescer, a equipe de aprendizado e desenvolvimento se concentrou em garantir que os investimentos em aprendizado apoiassem diretamente as prioridades da empresa, incluindo ado\u00e7\u00e3o de IA, moderniza\u00e7\u00e3o de nuvem, ciberseguran\u00e7a e excel\u00eancia em engenharia de software.<\/span> <\/span> <\/span>Isso exigiu experi\u00eancias de aprendizado direcionadas, projetadas em torno de como diferentes p\u00fablicos precisam entender, aplicar e liderar mudan\u00e7as.<\/span> <\/span> <\/span>“Come\u00e7amos com a prioridade de neg\u00f3cios, depois identificamos as compet\u00eancias que nossas equipes precisam para entregar de acordo com isso. Isso mant\u00e9m o aprendizado focado, relevante e conectado ao trabalho”, disse Shiva Jyothi Kasaraneni, Gerente S\u00eanior, Aprendizado e Desenvolvimento.<\/span><\/p>\n","solution_heading":"Jornadas de aprendizado baseadas em fun\u00e7\u00f5es criadas para a demanda do neg\u00f3cio","solution_description":"

A Zelis Healthcare traduziu as necessidades de compet\u00eancia identificadas atrav\u00e9s da contribui\u00e7\u00e3o de l\u00edderes empresariais, planejamento de for\u00e7a de trabalho e avalia\u00e7\u00f5es de compet\u00eancia em trilhas de aprendizado direcionadas da Udemy.<\/span> \u00c0 medida que a IA se tornou uma compet\u00eancia estrat\u00e9gica, a equipe introduziu jornadas de aprendizado de IA baseadas em fun\u00e7\u00f5es adaptadas para tr\u00eas p\u00fablicos:<\/span> \u2022 Conhecimento de IA:<\/b> os associados desenvolvem uma compreens\u00e3o pr\u00e1tica dos fundamentos de IA.<\/span>\u2022 Liderar a mudan\u00e7a baseada em IA:<\/b> os l\u00edderes aprenderam a guiar a transforma\u00e7\u00e3o e entender suas implica\u00e7\u00f5es nos neg\u00f3cios.\u2022 <\/b><\/span>IA aplicada: <\/b>as equipes t\u00e9cnicas e os desenvolvedores fortaleceram pr\u00e1ticas de engenharia, automa\u00e7\u00e3o e habilidades em tecnologias emergentes. <\/span> A equipe tamb\u00e9m criou trilhas de aprendizado solicitadas pelos neg\u00f3cios, fazendo parceria com unidades de neg\u00f3cios para converter necessidades reais de projetos em aprendizado curado. Para a tecnologia de pagamentos, isso incluiu o fortalecimento das compet\u00eancias em DevOps, automa\u00e7\u00e3o de garantia de qualidade, engenharia de produtos, nuvem e desenvolvimento assistido por IA.<\/span> <\/span> <\/span>“O aprendizado \u00e9 mais valioso quando est\u00e1 conectado ao trabalho. Ao traduzir necessidades reais de neg\u00f3cios em trilhas baseadas em fun\u00e7\u00f5es, podemos tornar o desenvolvimento mais relevante, pr\u00e1tico e mais f\u00e1cil de aplicar”, disse Kasaraneni.<\/span><\/p>\n","results_heading":"939 alunos ativos e 1.311 conclus\u00f5es de trilhas","results_description":"

Atrav\u00e9s da Udemy Business, a Zelis Healthcare criou um modelo de aprendizado escal\u00e1vel com forte participa\u00e7\u00e3o. A iniciativa envolveu 939 alunos ativos, que registraram 45.040 horas de aprendizado, contabilizaram 1.626 inscri\u00e7\u00f5es \u00fanicas em cursos e 5.691 inscri\u00e7\u00f5es em trilhas de aprendizado, e completaram 1.311 trilhas de aprendizado em 173 trilhas estruturadas.<\/span> <\/span> <\/span>A equipe usou o modelo Kirkpatrick e a metodologia ROI de Phillips para avaliar a efic\u00e1cia do treinamento e o retorno financeiro, com medidas ligadas \u00e0 velocidade de integra\u00e7\u00e3o, prontid\u00e3o para o papel, ado\u00e7\u00e3o de novas ferramentas e produtividade.<\/span> <\/span> <\/span>“O que importa n\u00e3o \u00e9 apenas o volume de aprendizado, mas sua relev\u00e2ncia. Estamos vendo um forte engajamento em torno das compet\u00eancias que importam para o neg\u00f3cio, incluindo prontid\u00e3o em IA e habilidades t\u00e9cnicas”, disse Kasaraneni.<\/span><\/p>\n","looking_ahead_heading":"Ampliar para o futuro","looking_ahead_description":"

A Zelis Healthcare planeja estender as trilhas de aprendizado solicitadas pelos neg\u00f3cios para equipes adicionais e aprofundar a prontid\u00e3o em IA em toda a organiza\u00e7\u00e3o.<\/span> <\/span> <\/span>“Agora temos um modelo repet\u00edvel para transformar as necessidades de neg\u00f3cios em aprendizado direcionado. O pr\u00f3ximo passo \u00e9 escalar essa abordagem para mais equipes e continuar desenvolvendo as compet\u00eancias que nosso pessoal precisar\u00e1 para o que vem a seguir”, disse Kasaraneni.<\/span><\/p>\n","cta_heading":"Veja a Udemy Business em a\u00e7\u00e3o.","cta_subheading":"Comece hoje mesmo.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/10\/Zelis-Healthcare_OAA_Case-Study_One-Pager.pdf"},"yoast_head":"\nEstudo de caso de cliente - Como a Zelis Healthcare conectou o aprendizado \u00e0 estrat\u00e9gia de neg\u00f3cios e desenvolveu prontid\u00e3o em IA com a Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-zelis-india-connected-learning-to-business-strategy-and-built-ai-readiness-with-udemy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Zelis Healthcare conectou o aprendizado \u00e0 estrat\u00e9gia de neg\u00f3cios e desenvolveu prontid\u00e3o em IA com a Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-zelis-india-connected-learning-to-business-strategy-and-built-ai-readiness-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T14:54:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-zelis-india-connected-learning-to-business-strategy-and-built-ai-readiness-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-zelis-india-connected-learning-to-business-strategy-and-built-ai-readiness-with-udemy\\\/\",\"name\":\"Estudo de caso de cliente - 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