{"id":176677,"date":"2026-09-21T14:54:17","date_gmt":"2026-09-21T14:54:17","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-zs-associates-built-a-scalable-ai-talent-engine-with-udemy\/"},"modified":"2026-09-28T14:54:20","modified_gmt":"2026-09-28T14:54:20","slug":"how-zs-associates-built-a-scalable-ai-talent-engine-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-zs-associates-built-a-scalable-ai-talent-engine-with-udemy\/","title":{"rendered":"Como a ZS Associates criou um mecanismo de talentos em IA escal\u00e1vel com a Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176677","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176673,"display_video_module":false,"award_selection":"2026_maximizing_impact","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176673,"id":176673,"title":"ZS Associates","filename":"ZS-Associates.png","filesize":18740,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates.png.webp","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-nexolution-accelerated-talent-readiness-with-udemy\/attachment\/zs-associates-2\/","alt":"","author":"177","description":"","caption":"","name":"zs-associates-2","status":"inherit","uploaded_to":176669,"date":"2026-09-09 16:49:36","modified":"2026-09-09 16:49:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/ZS-Associates-480x280.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Como a ZS Associates criou um mecanismo de talentos em IA escal\u00e1vel com a Udemy","resource_topics":["learning_culture","technical_upskilling","ai_transformation"],"company_name":"ZS Associates","year_award_name":"Vencedora regional 2026","category_name":"Maximiza\u00e7\u00e3o do impacto","industry_text":"Consultoria","company_hq_text":"Evanston, Illinois","number_of_employees_text":"+13.000","office_locations_text":"Mundial","business_outcomes_repeater":[{"stat_number":"355","stat_description":"envios no hackathon"},{"stat_number":"77%","stat_description":"taxa de convers\u00e3o de aprendizado para aplica\u00e7\u00e3o"},{"stat_number":"+4.161","stat_description":"horas de aprendizado consumidas"}],"challenge_heading":"Desenvolver talentos em IA em escala","challenge_description":"

A ZS Associates \u00e9 uma empresa global de consultoria em gest\u00e3o e tecnologia focada em transformar a sa\u00fade e mais atrav\u00e9s de an\u00e1lises, tecnologia e profunda expertise na ind\u00fastria. Por mais de 40 anos, a ZS tem colaborado com organiza\u00e7\u00f5es para resolver desafios empresariais complexos, combinando consultoria, ci\u00eancia de dados, intelig\u00eancia artificial e inova\u00e7\u00e3o digital para gerar impacto mensur\u00e1vel. Com mais de 13.000 funcion\u00e1rios em mais de 35 escrit\u00f3rios em todo o mundo, a ZS ajuda os clientes a acelerar o crescimento, melhorar a tomada de decis\u00f5es e criar melhores resultados por meio de insights baseados em dados e tecnologias avan\u00e7adas.<\/span><\/em> \u00c0 medida que a demanda por talentos em IA, machine learning e an\u00e1lises avan\u00e7adas acelerou em toda a ZS Associates, a empresa enfrentou um desafio comercial cr\u00edtico. Historicamente, o programa de transfer\u00eancia da trilha de ci\u00eancia de dados avan\u00e7ada (ADS) dependia de uma oficina de 40 horas conduzida por um instrutor, oferecida por um fornecedor externo. Embora eficaz, o modelo era caro, dif\u00edcil de escalar e limitava o n\u00famero de funcion\u00e1rios que podiam participar.<\/span> <\/span> <\/span>A empresa precisava de uma abordagem de aprendizado que pudesse alcan\u00e7ar centenas de funcion\u00e1rios simultaneamente e criar um modelo repet\u00edvel para desenvolver futuros talentos em IA.<\/span> <\/span> <\/span>“Precis\u00e1vamos desenvolver rapidamente a compet\u00eancia interna de IA em escala, minimizando a depend\u00eancia de contrata\u00e7\u00f5es externas e de treinamentos presenciais que consomem muitos recursos”, disse Sapan Koul, Estrategista de Aprendizado.<\/span><\/p>\n","solution_heading":"Trilhas selecionadas incorporadas na transforma\u00e7\u00e3o de talentos","solution_description":"

A ZS Associates redesenhou a estrat\u00e9gia de aprendizado em torno da Udemy e a incorporou diretamente em seu processo de transforma\u00e7\u00e3o de talentos. Em vez de tratar o aprendizado como uma atividade isolada, a empresa o posicionou como um facilitador estrat\u00e9gico do desenvolvimento de compet\u00eancias da for\u00e7a de trabalho. O programa de transfer\u00eancia da trilha de engenharia de machine learning (MLE) e ADS utilizou trilhas de aprendizado selecionadas da Udemy para preparar os funcion\u00e1rios para avalia\u00e7\u00f5es t\u00e9cnicas, hackathons, est\u00e1gios e futuras oportunidades de carreira focadas em IA dentro da empresa.<\/span> <\/span> <\/span>A estrat\u00e9gia de aprendizado se estendeu al\u00e9m do aprimoramento t\u00e9cnico. Juntamente com IA, machine learning, IA generativa (IA Gen), Python, nuvem e conte\u00fado de MLOps, os participantes usaram a Udemy para fortalecer habilidades de comunica\u00e7\u00e3o, consultoria, apresenta\u00e7\u00e3o e gerenciamento de partes interessadas. O MLOps refere-se \u00e0s pr\u00e1ticas para implantar e manter modelos de machine learning em produ\u00e7\u00e3o. Compet\u00eancias profissionais como essas s\u00e3o igualmente importantes para o sucesso em fun\u00e7\u00f5es de IA voltadas para o cliente.<\/span> <\/span> <\/span>A solu\u00e7\u00e3o incluiu:<\/span> <\/span> <\/span>\u2022 Jornadas de aprendizado selecionadas: <\/b> trilhas estruturadas de ADS e MLE alinhadas \u00e0s compet\u00eancias espec\u00edficas do cargo.<\/span> <\/span>\u2022 Desenvolvimento autogerido: <\/b>aprendizado flex\u00edvel que permite aos funcion\u00e1rios desenvolver habilidades em paralelo ao trabalho em projetos.<\/span> <\/span>\u2022 Aplica\u00e7\u00e3o pr\u00e1tica: <\/b>experi\u00eancias em laborat\u00f3rios da Udemy integradas com hackathons e desafios aplicados.<\/span> <\/span>\u2022 Cobertura ampla de habilidades: <\/b>desenvolvimento de habilidades t\u00e9cnicas e profissionais dentro de uma \u00fanica plataforma.<\/span> <\/span> <\/span>“Ao incorporar o aprendizado diretamente em nosso processo de transforma\u00e7\u00e3o de talentos, criamos um mecanismo escal\u00e1vel para desenvolver talentos prontos para IA”, disse Koul.<\/span><\/p>\n","results_heading":"355 envios no hackathon e uma taxa de convers\u00e3o de 77%","results_description":"

Atrav\u00e9s da Udemy, a ZS implantou aproximadamente 500 licen\u00e7as e inscreveu 461 funcion\u00e1rios em trilhas de aprendizado, que consumiram mais de 4.100 horas de aprendizado. O programa gerou 355 inscri\u00e7\u00f5es no hackathon, uma taxa de convers\u00e3o de 77% de aprendizado para aplica\u00e7\u00e3o, demonstrando um engajamento e transfer\u00eancia de conhecimento excepcionalmente s\u00f3lidos.<\/span> <\/span> <\/span>A empresa alcan\u00e7ou esses resultados em aproximadamente duas semanas ap\u00f3s o lan\u00e7amento do programa. O resultado mais significativo foi a cria\u00e7\u00e3o de um mecanismo escal\u00e1vel para desenvolver compet\u00eancia de IA, substituindo um modelo intensivo em recursos liderado por instrutores por um ecossistema de aprendizado moderno capaz de desenvolver rapidamente talentos em IA em escala.<\/span> <\/span> <\/span>“Em vez de simplesmente consumir conte\u00fado, nossos alunos aplicaram ativamente suas habilidades para resolver desafios reais de IA”, disse Koul.<\/span><\/p>\n","looking_ahead_heading":"Escalar o aprendizado","looking_ahead_description":"

A ZS v\u00ea uma oportunidade de reutilizar a estrutura de transfer\u00eancia da trilha para outras iniciativas de desenvolvimento de compet\u00eancia de alta prioridade em toda a empresa.<\/span> <\/span> <\/span>“Esse modelo nos d\u00e1 uma maneira repet\u00edvel de escalar o aprendizado em fun\u00e7\u00f5es adicionais e necessidades de habilidades emergentes, criando uma base sustent\u00e1vel para a transforma\u00e7\u00e3o futura da for\u00e7a de trabalho”, disse Koul.<\/span><\/p>\n","cta_heading":"Veja a Udemy Business em a\u00e7\u00e3o.","cta_subheading":"Comece hoje mesmo.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/10\/ZS_OAA_Case-Study_One-Pager.pdf"},"yoast_head":"\nEstudo de caso de cliente - Como a ZS Associates criou um mecanismo de talentos em IA escal\u00e1vel com a Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-zs-associates-built-a-scalable-ai-talent-engine-with-udemy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a ZS Associates criou um mecanismo de talentos em IA escal\u00e1vel com a Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-zs-associates-built-a-scalable-ai-talent-engine-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T14:54:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-zs-associates-built-a-scalable-ai-talent-engine-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-zs-associates-built-a-scalable-ai-talent-engine-with-udemy\\\/\",\"name\":\"Estudo de caso de cliente - 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