{"id":176668,"date":"2026-09-21T14:54:08","date_gmt":"2026-09-21T14:54:08","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-nationwide-building-society-democratised-learning-with-udemy\/"},"modified":"2026-09-28T14:54:15","modified_gmt":"2026-09-28T14:54:15","slug":"how-nationwide-building-society-democratised-learning-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-nationwide-building-society-democratised-learning-with-udemy\/","title":{"rendered":"Como a Nationwide Building Society democratizou o aprendizado com a Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176668","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176674,"display_video_module":false,"award_selection":"2026_skills_transformation","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176674,"id":176674,"title":"NBS","filename":"NBS.png","filesize":15454,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS.png.webp","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-nexolution-accelerated-talent-readiness-with-udemy\/attachment\/nbs-2\/","alt":"","author":"177","description":"","caption":"","name":"nbs-2","status":"inherit","uploaded_to":176669,"date":"2026-09-09 16:50:38","modified":"2026-09-09 16:50:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS-300x175.png","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS-300x175.png","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/NBS-480x280.png","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Como a Nationwide Building Society democratizou o aprendizado com a Udemy","resource_topics":["leadership_development","learning_culture"],"company_name":"Nationwide Building Society","year_award_name":"Vencedora regional 2026","category_name":"Transforma\u00e7\u00e3o de habilidades","industry_text":"Servi\u00e7os financeiros","company_hq_text":"Swindon, Reino Unido","number_of_employees_text":"25.000","office_locations_text":"Reino Unido","business_outcomes_repeater":[{"stat_number":"97%","stat_description":"taxa de aprova\u00e7\u00e3o em exames de carreiras iniciais"},{"stat_number":"Mais de 50","stat_description":"sess\u00f5es de aprendizado na Semana de aprendizado no trabalho"},{"stat_number":"+1.200","stat_description":"horas de aprendizado geradas em uma semana"}],"challenge_heading":"Desenvolver compet\u00eancia voltada para o futuro rapidamente","challenge_description":"

A Nationwide Building Society \u00e9 a maior sociedade de constru\u00e7\u00e3o do mundo e uma institui\u00e7\u00e3o financeira de propriedade dos membros, oferecendo servi\u00e7os banc\u00e1rios, poupan\u00e7a, hipoteca e empr\u00e9stimos para milh\u00f5es de clientes em todo o Reino Unido. Como uma organiza\u00e7\u00e3o m\u00fatua, a Nationwide opera em benef\u00edcio de seus membros em vez de acionistas, com foco em valor justo, excelente servi\u00e7o e apoio \u00e0s comunidades. Seu prop\u00f3sito \u00e9 “Servi\u00e7os banc\u00e1rios mais justos, mais recompensadores e pelo bem da sociedade”.<\/span><\/em> A Nationwide enfrentou o desafio de formar uma for\u00e7a de trabalho que fosse “focada, apta e \u00e1gil” para entregar seu blueprint para sociedades m\u00fatuas. A organiza\u00e7\u00e3o precisava fortalecer a compet\u00eancia em seu Chief Operating Office em \u00e1reas como IA, dados, tecnologias em nuvem, entrega de projetos, an\u00e1lise de neg\u00f3cios, lideran\u00e7a e automa\u00e7\u00e3o.<\/span> <\/span> <\/span>Habilidades e comportamentos cr\u00edticos foram identificados por meio de planejamento estrat\u00e9gico de for\u00e7a de trabalho, revis\u00f5es de capacidade, estruturas de desempenho e conversas de desenvolvimento de colegas. A organiza\u00e7\u00e3o traduziu esses insights em estruturas de capacidade baseadas em fun\u00e7\u00f5es e trilhas de desenvolvimento, identificando \u00e1reas de crescimento em IA, dados, nuvem, entrega de projetos, an\u00e1lise de neg\u00f3cios, lideran\u00e7a e automa\u00e7\u00e3o.<\/span> <\/span> <\/span>“N\u00e3o ter\u00edamos como democratizar o aprendizado em uma organiza\u00e7\u00e3o diversa sem uma plataforma como a Udemy”, disse Lindsay Melia, Consultora S\u00eanior<\/span>. “<\/span><\/i>Precis\u00e1vamos tornar o aprendizado de alta qualidade acess\u00edvel a todos os colegas, independentemente do cargo ou localiza\u00e7\u00e3o.”\u00a0<\/span> A Nationwide se prop\u00f4s a criar um ecossistema de aprendizado integrado que conectasse o aprendizado diretamente \u00e0s prioridades de neg\u00f3cios e tornasse o desenvolvimento parte do trabalho cotidiano.<\/span><\/p>\n","solution_heading":"Um ecossistema de aprendizado integrado com a Udemy","solution_description":"

A Nationwide criou um ecossistema de aprendizado integrado que combina aprendizado autogerido, desenvolvimento no trabalho, mentoria, coaching, comunidades de pr\u00e1tica, eventos de aprendizado, trilhas de desenvolvimento de carreira e conversas de desenvolvimento lideradas por gerentes. O aprendizado est\u00e1 incorporado na ambi\u00e7\u00e3o de formar uma for\u00e7a de trabalho que seja focada, apta e \u00e1gil, criando uma conex\u00e3o direta entre as prioridades de neg\u00f3cios, o desenvolvimento dos colegas e a capacidade futura da for\u00e7a de trabalho.<\/span> <\/span> <\/span>A Udemy Business serve como um componente central do ecossistema, oferecendo aprendizado consistente e sob demanda para equipes diversas. Seja colegas trabalhando em tecnologia, opera\u00e7\u00f5es, mudan\u00e7a, risco, dados ou fun\u00e7\u00f5es de lideran\u00e7a, eles acessam o mesmo conte\u00fado de aprendizado de alta qualidade, estruturas, terminologia e pr\u00e1ticas do setor. A Udemy cria uma linguagem comum em torno de temas emergentes, como IA, tecnologias em nuvem, automa\u00e7\u00e3o, an\u00e1lise de dados, entrega \u00e1gil e lideran\u00e7a.<\/span> <\/span> <\/span>“A Udemy democratiza o aprendizado na Nationwide. Os colegas n\u00e3o est\u00e3o limitados pela regi\u00e3o geogr\u00e1fica, fun\u00e7\u00e3o ou senioridade: eles acessam o aprendizado quando precisam, em um formato que funciona para eles”, disse Melia.<\/span> <\/span> <\/span>A Nationwide refor\u00e7a o aprendizado da Udemy por meio de iniciativas de desenvolvimento mais amplas, incluindo a Semana de Aprendizado no Trabalho, campanhas de habilidades, trilhas de desenvolvimento baseados em fun\u00e7\u00f5es, qualifica\u00e7\u00f5es profissionais e programas de capacita\u00e7\u00e3o. Os insights de aprendizado da Udemy fornecem visibilidade sobre habilidades emergentes, lacunas de compet\u00eancia e tend\u00eancias de desenvolvimento, ajudando a organiza\u00e7\u00e3o a melhorar continuamente sua estrat\u00e9gia de aprendizado e moldar o planejamento da for\u00e7a de trabalho futura.<\/span><\/p>\n","results_heading":"2.140 alunos e 97% de taxa de aprova\u00e7\u00e3o","results_description":"

O ecossistema de aprendizado integrado gerou um impacto mensur\u00e1vel em todo o Chief Operating Office. Os usu\u00e1rios da Udemy aumentaram de 1.420 no lan\u00e7amento para 2.140 entre janeiro e mar\u00e7o de 2026. Colegas inscritos em um curso desde a ativa\u00e7\u00e3o aumentaram de 928 para 1.901, e colegas que assistiram a uma aula desde a ativa\u00e7\u00e3o aumentaram de 776 para 1.763. As classifica\u00e7\u00f5es dos alunos subiram de 4,3 de 5 no lan\u00e7amento para 4,5 de 5.<\/span> <\/span> <\/span>A Semana de aprendizado no trabalho ofereceu mais de 50 sess\u00f5es de aprendizado sobre temas que incluem IA, dados, risco, confian\u00e7a, tecnologia, bem-estar e lideran\u00e7a, criando mais de 1.200 horas de aprendizado em uma semana. A Early Careers Academy reformulada incorporou trilhas de aprendizado da Udemy Business baseadas em IA em jornadas de desenvolvimento estruturadas para 81 colegas de carreiras iniciais, alcan\u00e7ando uma taxa de aprova\u00e7\u00e3o de 97% em todos os exames principais.<\/span> <\/span> <\/span>“Com a Udemy, criamos uma abordagem mais clara e escal\u00e1vel para o desenvolvimento de habilidades. Os colegas t\u00eam melhor acesso ao aprendizado relevante, e as equipes podem desenvolver habilidades priorit\u00e1rias de forma mais consistente”, disse Melia.<\/span> <\/span> <\/span>As habilidades tecnol\u00f3gicas representaram a maior parte do tempo de aprendizado, variando de 78,8% a 87,3%. As habilidades de neg\u00f3cios continuaram importantes, com colegas aprendendo em \u00e1reas como an\u00e1lise de neg\u00f3cios, gerenciamento de projetos, Microsoft Excel, Power Platform, JIRA, lideran\u00e7a e IA.<\/span><\/p>\n","looking_ahead_heading":"Desenvolver compet\u00eancias voltadas para o futuro","looking_ahead_description":"

A Nationwide continua desenvolvendo compet\u00eancias voltadas para o futuro rapidamente, usando a flexibilidade da Udemy para adaptar o aprendizado \u00e0s prioridades de neg\u00f3cios em evolu\u00e7\u00e3o. O aprendizado agora oferece \u00e0 organiza\u00e7\u00e3o uma vis\u00e3o mais s\u00f3lida de onde a compet\u00eancia est\u00e1 crescendo e onde pode ser necess\u00e1rio mais apoio.<\/span> <\/span> <\/span>“Usando a Udemy como nossa base, estamos mantendo o desenvolvimento intimamente ligado \u00e0s prioridades de neg\u00f3cios enquanto apoiamos os colegas a desenvolver as habilidades de que precisam para o futuro”, disse Melia.<\/span> <\/span> <\/span>A organiza\u00e7\u00e3o planeja continuar refinando as prioridades de aprendizado usando dados de engajamento e aprendizado, tomando decis\u00f5es baseadas em evid\u00eancias sobre investimentos futuros em desenvolvimento e fortalecendo a conex\u00e3o entre aprendizado e planejamento da for\u00e7a de trabalho.<\/span><\/p>\n","cta_heading":"Veja a Udemy Business em a\u00e7\u00e3o.","cta_subheading":"Comece hoje mesmo.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/10\/Nationwide-Building-Society_OAA_Case-Study_One-Pager.pdf"},"yoast_head":"\nEstudo de caso de cliente - 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