{"id":176667,"date":"2026-09-21T14:54:05","date_gmt":"2026-09-21T14:54:05","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\/"},"modified":"2026-09-28T14:54:14","modified_gmt":"2026-09-28T14:54:14","slug":"how-insi-turned-learning-into-a-strategic-business-driver-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\/","title":{"rendered":"Como a Insi transformou o aprendizado em um motor estrat\u00e9gico de neg\u00f3cios com a Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176667","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176672,"display_video_module":false,"award_selection":"2026_maximizing_impact","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176672,"id":176672,"title":"Insi","filename":"Insi.png","filesize":22420,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-nexolution-accelerated-talent-readiness-with-udemy\/attachment\/insi-2\/","alt":"","author":"177","description":"","caption":"","name":"insi-2","status":"inherit","uploaded_to":176669,"date":"2026-09-09 16:25:33","modified":"2026-09-09 16:25:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi-480x280.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Como a Insi transformou o aprendizado em um motor estrat\u00e9gico de neg\u00f3cios com a Udemy","resource_topics":["learning_culture","technical_upskilling","ai_transformation"],"company_name":"Insi","year_award_name":"Vencedora regional 2026","category_name":"Maximiza\u00e7\u00e3o do impacto","industry_text":"Consultoria","company_hq_text":"S\u00e3o Paulo, Brasil","number_of_employees_text":"+2.700","office_locations_text":"25 pa\u00edses","business_outcomes_repeater":[{"stat_number":"80%","stat_description":"da for\u00e7a de trabalho priorit\u00e1ria treinada em IA dentro de seis meses"},{"stat_number":"5","stat_description":"novas ofertas comerciais baseadas em IA criadas"},{"stat_number":"40%","stat_description":"melhoria na efici\u00eancia operacional"}],"challenge_heading":"De consci\u00eancia fragmentada de IA a capacidade estruturada","challenge_description":"

A Insi \u00e9 uma consultoria de evolu\u00e7\u00e3o digital que atua como parceira estrat\u00e9gica para organiza\u00e7\u00f5es ao longo de suas jornadas de transforma\u00e7\u00e3o, conectando diagn\u00f3stico, estrat\u00e9gia e execu\u00e7\u00e3o com tecnologia. Com mais de 2.700 funcion\u00e1rios em 25 pa\u00edses e mais de 370 cidades, a Insi atende mais de 200 clientes por meio de dados e IA, SAP, Salesforce e engajamentos em nuvem em setores como varejo, sa\u00fade, energia e telecomunica\u00e7\u00f5es. O Information Services Group (ISG) reconhece a empresa como l\u00edder em tr\u00eas quadrantes do Provider Lens, e ela possui uma classifica\u00e7\u00e3o de 4,8 de 5 no Gartner Peer Insights. Com sede em S\u00e3o Paulo, Brasil, a Insi \u00e9 guiada por seu prop\u00f3sito corporativo: crescimento humano com tecnologia.<\/span><\/em> A ado\u00e7\u00e3o de IA na Insi foi fragmentada. Embora os l\u00edderes reconhecessem a IA como uma tend\u00eancia importante de mercado, a empresa precisava de uma abordagem estruturada para desenvolver compet\u00eancias de IA em todos os n\u00edveis organizacionais e transformar conhecimento em aplica\u00e7\u00f5es pr\u00e1ticas de neg\u00f3cios. O desafio n\u00e3o era apenas treinar os funcion\u00e1rios, mas desenvolver a compet\u00eancia necess\u00e1ria para criar solu\u00e7\u00f5es e melhorar os resultados comerciais.<\/span> <\/span> <\/span>“O objetivo n\u00e3o era simplesmente aumentar a conclus\u00e3o dos cursos, mas desenvolver a compet\u00eancia necess\u00e1ria para que os funcion\u00e1rios criassem solu\u00e7\u00f5es e melhorassem os resultados comerciais”, disse <\/span>Viviane Furquim, Diretora Executiva de Pessoas e Performance.<\/span>“N\u00e3o poder\u00edamos fazer isso sem uma plataforma como a Udemy.”<\/span><\/p>\n","solution_heading":"Uma arquitetura de aprendizado criada sobre a estrat\u00e9gia de neg\u00f3cios","solution_description":"

Para transformar a consci\u00eancia fragmentada da IA em uma capacidade de neg\u00f3cios real, a Insi criou uma arquitetura de aprendizado que vincula cada jornada de desenvolvimento a uma prioridade estrat\u00e9gica. No seu n\u00facleo est\u00e1 um pipeline simples: o Insi Skills identifica a lacuna de capacidade a ser resolvida e a Udemy Business fornece o conte\u00fado de aprendizado para isso.<\/span> O processo come\u00e7a com <\/span>o Insi Skills, uma plataforma interna de intelig\u00eancia de compet\u00eancias que mapeia continuamente as habilidades \u00e0s demandas de neg\u00f3cios.<\/span> A empresa alinha esses insights com o planejamento estrat\u00e9gico e um balanced scorecard (BSC), permitindo definir quais compet\u00eancias desenvolver para apoiar o crescimento.<\/span> Em outras palavras, o Insi Skills diz \u00e0 Insi <\/span>o que<\/span><\/i> aprender. <\/span>E uma vez que o Insi Skills identifica uma lacuna de habilidades estrat\u00e9gica, a Insi Academy projeta jornadas de aprendizado direcionadas usando a Udemy Business.\u00a0<\/span> Cada trilha de aprendizado se conecta ao plano de desenvolvimento individual do funcion\u00e1rio atrav\u00e9s do Insi Performance, garantindo que o desenvolvimento se integre ao crescimento da carreira e \u00e0 gest\u00e3o de desempenho. Essas experi\u00eancias est\u00e3o dentro do Insi ScaleUp, o ecossistema de carreira e desenvolvimento da Insi, que oferece aos funcion\u00e1rios trilhas de aprendizado personalizadas com base em seu perfil de compet\u00eancias, expectativas de fun\u00e7\u00e3o e oportunidades de carreira futuras. <\/span> <\/span> <\/span>A iniciativa de aprimoramento em IA generativa (IA Gen) \u00e9 um forte exemplo:<\/span> <\/span> <\/span>\u2022 Mapeamento de compet\u00eancias: <\/b>o Insi Skills identificou a IA como uma lacuna cr\u00edtica de compet\u00eancia e a mapeou para as demandas de neg\u00f3cios atrav\u00e9s do BSC.<\/span> <\/span>\u2022 Jornadas direcionadas: <\/b>a Insi Academy projetou trilhas de aprendizado da Udemy Business combinando conte\u00fado estruturado, aplica\u00e7\u00e3o pr\u00e1tica e desafios reais de neg\u00f3cios, <\/span>e a Udemy Business \u00e9 <\/span>como<\/span><\/i> os funcion\u00e1rios aprendem a enfrentar esses desafios.<\/span> <\/span>\u2022 Aprendizado aplicado: <\/b>Comunidades de Pr\u00e1tica de IA, oficinas pr\u00e1ticas e projetos internos reais garantiram que os funcion\u00e1rios pudessem criar solu\u00e7\u00f5es, n\u00e3o apenas concluir cursos.<\/span> Para refor\u00e7ar o engajamento, a Insi conecta o aprendizado ao reconhecimento. Os funcion\u00e1rios participam de iniciativas internas de reconhecimento e t\u00eam oportunidades de apresentar projetos bem-sucedidos durante reuni\u00f5es globais de neg\u00f3cios. Isso transforma o aprendizado de uma atividade individual em uma contribui\u00e7\u00e3o vis\u00edvel para o crescimento organizacional.<\/span> <\/span> <\/span>“Na Insi, a estrat\u00e9gia de aprendizado come\u00e7a com a estrat\u00e9gia de neg\u00f3cios”, disse Furquim. “Nossa abordagem com a Udemy foi projetada para garantir que cada iniciativa de aprendizado aborde uma capacidade de neg\u00f3cios real necess\u00e1ria para executar nossas prioridades estrat\u00e9gicas.”<\/span><\/p>\n","results_heading":"80% treinado e impacto mensur\u00e1vel nos neg\u00f3cios","results_description":"

A equipe mediu os resultados usando o modelo Kirkpatrick em quatro n\u00edveis para avaliar a efic\u00e1cia do treinamento. Em menos de seis meses, a Insi treinou 80% de sua for\u00e7a de trabalho priorit\u00e1ria em IA. A iniciativa permitiu que a Insi criasse cinco novas ofertas comerciais baseadas em IA, reduzisse o esfor\u00e7o de gerenciamento de projetos em 40% e melhorasse a efici\u00eancia operacional em 40% em recrutamento, suporte ao cliente e opera\u00e7\u00f5es de TI.<\/span> <\/span> <\/span>A solu\u00e7\u00e3o de automa\u00e7\u00e3o de RH reduziu o tempo de valida\u00e7\u00e3o de ajuste salarial de quatro a cinco horas para aproximadamente uma hora e 20 minutos. A Insi redesenhou o Insi League, o programa de est\u00e1gio e gradua\u00e7\u00e3o da empresa, utilizando trilhas de aprendizado da Udemy Business, certifica\u00e7\u00f5es t\u00e9cnicas, mentoria e projetos reais de neg\u00f3cios. Sessenta por cento dos participantes obtiveram certifica\u00e7\u00f5es SAP e Amazon Web Services (AWS).<\/span> <\/span> <\/span>“A Udemy Business nos ajuda a garantir que os investimentos em aprendizado estejam diretamente conectados a prioridades de neg\u00f3cios mensur\u00e1veis, transformando o desenvolvimento dos funcion\u00e1rios em um motor de desempenho organizacional”, disse Furquim.<\/span><\/p>\n","looking_ahead_heading":"Desenvolvimento cont\u00ednuo da for\u00e7a de trabalho","looking_ahead_description":"

A Insi continua a expandir sua estrat\u00e9gia de aprendizado em mais compet\u00eancias de neg\u00f3cios, usando o mesmo modelo de conectar aprendizado \u00e0s prioridades de neg\u00f3cios por meio do Insi Skills, da Insi Academy e do Insi Performance. A empresa planeja estender o modelo de aprimoramento de IA Gen para outras \u00e1reas de capacidade estrat\u00e9gica que sua plataforma de intelig\u00eancia de compet\u00eancias identifica.<\/span> <\/span> <\/span>“\u00c0 medida que expandimos o aprendizado em mais \u00e1reas de compet\u00eancia, a Udemy Business nos oferece o conte\u00fado selecionado e a flexibilidade para manter nossa for\u00e7a de trabalho desenvolvendo as habilidades que nossa estrat\u00e9gia de neg\u00f3cios exige”, disse Furquim.<\/span><\/p>\n","cta_heading":"Veja a Udemy Business em a\u00e7\u00e3o.","cta_subheading":"Comece hoje mesmo.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi_OAA_Case-Study_One-pager.pdf"},"yoast_head":"\nEstudo de caso de cliente - Como a Insi transformou o aprendizado em um motor estrat\u00e9gico de neg\u00f3cios com a Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Insi transformou o aprendizado em um motor estrat\u00e9gico de neg\u00f3cios com a Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T14:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\\\/\",\"name\":\"Estudo de caso de cliente - 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