{"id":176663,"date":"2026-09-21T14:53:59","date_gmt":"2026-09-21T14:53:59","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-almosafer-built-an-ai-ready-workforce-with-udemy\/"},"modified":"2026-09-28T14:54:12","modified_gmt":"2026-09-28T14:54:12","slug":"how-almosafer-built-an-ai-ready-workforce-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-almosafer-built-an-ai-ready-workforce-with-udemy\/","title":{"rendered":"Como a Almosafer formou uma for\u00e7a de trabalho pronta para IA com a Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176663","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176664,"display_video_module":false,"award_selection":"2026_ai_pioneer","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176664,"id":176664,"title":"Almosafer-logo","filename":"Almosafer-logo.png","filesize":50163,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-almosafer-built-an-ai-ready-workforce-with-udemy\/attachment\/almosafer-logo-2-2\/","alt":"","author":"177","description":"","caption":"","name":"almosafer-logo-2-2","status":"inherit","uploaded_to":176663,"date":"2026-09-09 15:40:42","modified":"2026-09-09 15:40:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo-480x280.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Como a Almosafer formou uma for\u00e7a de trabalho pronta para IA com a Udemy","resource_topics":["integrated_learning","ai_transformation"],"company_name":"Almosafer Travel & Tourism Co.","year_award_name":"Vencedora regional 2026","category_name":"Pioneirismo em IA","industry_text":"Viagem e turismo","company_hq_text":"Riad, Ar\u00e1bia Saudita","number_of_employees_text":"mais de 2.000","office_locations_text":"Oriente M\u00e9dio e \u00c1frica","business_outcomes_repeater":[{"stat_number":"+840","stat_description":"Funcion\u00e1rios inscritos em trilhas de aprendizado de IA"},{"stat_number":"76%","stat_description":"\u00cdndice de conclus\u00e3o das trilhas de aprendizado de IA"},{"stat_number":"4 de 5","stat_description":"Pontua\u00e7\u00e3o m\u00e9dia de satisfa\u00e7\u00e3o dos funcion\u00e1rios"}],"challenge_heading":"Desenvolver flu\u00eancia em IA em um neg\u00f3cio de viagens","challenge_description":"

A Almosafer Travel & Tourism Co. \u00e9 a principal pot\u00eancia de viagens e turismo da Ar\u00e1bia Saudita, elevando a experi\u00eancia para os viajantes para, de e dentro do Reino, da regi\u00e3o e al\u00e9m. Como campe\u00e3 nacional de turismo, a empresa apoia a vis\u00e3o da Ar\u00e1bia Saudita atendendo a setores-chave em todo o ecossistema.<\/span><\/em> A Almosafer oferece produtos e servi\u00e7os centrados no cliente por meio de uma plataforma hol\u00edstica propriet\u00e1ria constru\u00edda sobre as bases de dados, tecnologia e escalabilidade. Ao aproveitar a inova\u00e7\u00e3o impulsionada por IA, a Almosafer melhora a jornada do viajante enquanto garante excel\u00eancia operacional em escala.<\/span><\/em> A Almosafer reconheceu uma oportunidade de se manter \u00e0 frente da mudan\u00e7a tecnol\u00f3gica, fortalecendo a prontid\u00e3o de sua for\u00e7a de trabalho para aproveit\u00e1-la. \u00c0 medida que a complexidade operacional cresceu e as expectativas dos clientes aumentaram por um servi\u00e7o mais r\u00e1pido e personalizado, a empresa viu uma oportunidade clara: desenvolver uma compet\u00eancia pr\u00e1tica de IA em toda a organiza\u00e7\u00e3o antes que se tornasse uma necessidade competitiva.<\/span> A empresa se prop\u00f4s a equipar sua for\u00e7a de trabalho com as habilidades necess\u00e1rias para se adaptar a um cen\u00e1rio de neg\u00f3cios em mudan\u00e7a, aumentar a produtividade, automatizar tarefas repetitivas e impulsionar a inova\u00e7\u00e3o.<\/span> “Nossa decis\u00e3o de aprimorar nossas habilidades em IA foi impulsionada pela ambi\u00e7\u00e3o de nos manter \u00e0 frente em um mercado que se diversifica rapidamente, e a Udemy nos deu a plataforma para fazer isso acontecer”, disse Rola Fattal, VP de RH.<\/span><\/p>\n","solution_heading":"Trilhas estruturadas dos fundamentos \u00e0 aplica\u00e7\u00e3o","solution_description":"

A Almosafer lan\u00e7ou uma iniciativa de aprendizado estruturado em IA estabelecida sobre v\u00e1rias trilhas adaptadas a diferentes n\u00edveis de conhecimento e necessidades de neg\u00f3cios. Os funcion\u00e1rios come\u00e7am com temas b\u00e1sicos, como IA generativa, grandes modelos de linguagem (LLMs) e engenharia de prompts, e depois progridem para aplica\u00e7\u00f5es pr\u00e1ticas, incluindo ferramentas de produtividade impulsionadas por IA, automa\u00e7\u00e3o operacional e gerenciamento de escrit\u00f3rio baseado em IA. A abordagem destaca o aprendizado pr\u00e1tico e a aplica\u00e7\u00e3o no mundo real, em vez da teoria. <\/span> <\/span> <\/span>Os recursos baseados em IA na Udemy apoiaram a implementa\u00e7\u00e3o em tr\u00eas \u00e1reas-chave:<\/span> <\/span> <\/span>\u2022 AI Assistant: <\/b>os alunos obtiveram esclarecimentos instant\u00e2neos sobre temas complexos e explica\u00e7\u00f5es contextuais sem esperar pela interven\u00e7\u00e3o do instrutor.<\/span> <\/span>\u2022 Mapeamento de habilidades: <\/b>forneceu visibilidade sobre as compet\u00eancias existentes e lacunas de habilidades, alinhando as trilhas de aprendizado com as necessidades de neg\u00f3cios e os requisitos de habilidades futuras.<\/span> <\/span>\u2022 Role play: <\/b>criou um ambiente seguro e escal\u00e1vel para os funcion\u00e1rios praticarem cen\u00e1rios do mundo real e desenvolverem confian\u00e7a antes de aplicarem suas habilidades no local de trabalho.<\/span> <\/span> <\/span>“Usamos a Udemy como uma parte de um esfor\u00e7o interno mais amplo para resolver a lacuna entre aprendizado e implementa\u00e7\u00e3o, para que nossas compet\u00eancias de IA se traduzam diretamente em valor comercial mensur\u00e1vel”, disse Fattal.<\/span><\/p>\n","results_heading":"Mais de 840 inscritos e um \u00edndice de conclus\u00e3o de 76%","results_description":"

Atrav\u00e9s da Udemy, mais de 840 funcion\u00e1rios se inscreveram em trilhas de aprendizado relacionadas \u00e0 IA, completando mais de 350 cursos focados em IA e acumulando mais de 13.000 horas de aprendizado. As trilhas de aprendizado de IA alcan\u00e7aram um \u00edndice de conclus\u00e3o de 76%, superando o \u00edndice de conclus\u00e3o de outros programas de aprendizado volunt\u00e1rio, e os funcion\u00e1rios avaliaram a experi\u00eancia em 4 de 5.<\/span> <\/span> <\/span>Al\u00e9m de m\u00e9tricas de aprendizado, os funcion\u00e1rios come\u00e7aram a aplicar ferramentas de IA em seu trabalho di\u00e1rio para melhorar a produtividade, otimizar fluxos de trabalho e automatizar tarefas repetitivas. Uma equipe multifuncional identificou uma oportunidade de automatizar solicita\u00e7\u00f5es repetitivas de suporte ao cliente que estavam consumindo um tempo significativo da equipe de suporte. Seguindo suas trilhas de aprendizado de IA, a equipe implementou uma solu\u00e7\u00e3o de IA que reduziu o tempo de conclus\u00e3o do processo em 27%, economizou 60 horas por m\u00eas e cortou o esfor\u00e7o manual e os custos operacionais em 22%.<\/span> “A Udemy desempenhou um papel em nossa agenda mais ampla de IA, ajudando-nos a passar da conscientiza\u00e7\u00e3o sobre IA para a aplica\u00e7\u00e3o real; nossas equipes agora identificam oportunidades de IA e as implementam com confian\u00e7a”, disse Fattal.<\/span><\/p>\n","looking_ahead_heading":"Expandir a IA","looking_ahead_description":"

A Almosafer continua expandindo sua iniciativa de aprendizado de IA, com planos de introduzir trilhas mais avan\u00e7adas e aprofundar a integra\u00e7\u00e3o de IA em fun\u00e7\u00f5es de neg\u00f3cios adicionais.<\/span> <\/span> <\/span>“\u00c0 medida que ampliamos o aprendizado de IA em mais equipes, a Udemy Business nos d\u00e1 a flexibilidade de manter nossa for\u00e7a de trabalho \u00e0 frente da curva tecnol\u00f3gica”, disse Fattal.<\/span><\/p>\n","cta_heading":"Veja a Udemy Business em a\u00e7\u00e3o.","cta_subheading":"Comece hoje mesmo.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer_OAA_Case-Study_One-Pager.pdf"},"yoast_head":"\nEstudo de caso de cliente - Como a Almosafer formou uma for\u00e7a de trabalho pronta para IA com a Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-almosafer-built-an-ai-ready-workforce-with-udemy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Almosafer formou uma for\u00e7a de trabalho pronta para IA com a Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/how-almosafer-built-an-ai-ready-workforce-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T14:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-almosafer-built-an-ai-ready-workforce-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/how-almosafer-built-an-ai-ready-workforce-with-udemy\\\/\",\"name\":\"Estudo de caso de cliente - 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