{"id":171311,"date":"2026-07-02T14:31:30","date_gmt":"2026-07-02T14:31:30","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/leadingudemy-developing-our-leaders-to-drive-real-business-results\/"},"modified":"2026-07-03T13:18:22","modified_gmt":"2026-07-03T13:18:22","slug":"leadingudemy-developing-our-leaders-to-drive-real-business-results","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/pt-br\/case-studies\/leadingudemy-developing-our-leaders-to-drive-real-business-results\/","title":{"rendered":"Leading@Udemy: Desenvolver nossos l\u00edderes para gerar resultados reais de neg\u00f3cios"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"templates\/full-width.php","resource_type":[7],"class_list":["post-171311","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"customer_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/07\/logo-udemy.svg","customer_quote":false,"has_video":false,"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/06\/Udemy_logo.svg.png.webp","show_customer_spotlight":false,"industry_details_group":{"include_industry_details":true,"industry_details":"EdTech"},"company_hq_details_group":{"include_company_hq_details":true,"company_hq_details":"S\u00e3o Francisco, Calif\u00f3rnia, EUA"},"number_of_employees_details_group":{"include_number_of_employees_details":false,"number_of_employees_details":""},"office_locations_details_group":{"include_office_locations_details":true,"office_locations_details":"Global"},"statistics_repeater":[{"number_or_icon":"number","statistic_number":"45%","statistic_icon":false,"statistic_text":"Mais chances de serem promovidos"},{"number_or_icon":"number","statistic_number":"73%","statistic_icon":false,"statistic_text":"Maior taxa de promo\u00e7\u00e3o de gerente "},{"number_or_icon":"number","statistic_number":"4%","statistic_icon":false,"statistic_text":"Classifica\u00e7\u00f5es de desempenho m\u00e9dio mais altas"}],"tabs_group":{"include_challenge_tab":false,"challenge_tab_include_quote":false,"challenge_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"challenge_tab_heading":"","challenge_tab_text":"","include_solution_tab":false,"solution_tab_include_quote":false,"solution_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"solution_tab_heading":"","solution_tab_text":"","include_results_tab":false,"results_tab_include_quote":false,"results_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"results_tab_heading":"","results_tab_text":"","include_looking_forward_tab":false,"looking_forward_tab_include_quote":false,"looking_forward_tab_quote_group":{"tab_quote_text":"","tab_quote_author_name":"","tab_quote_author_title":"","tab_quote_author_photo":false},"looking_forward_tab_heading":"","looking_forward_tab_text":""},"main_page_quote_group":{"main_page_quote_text":"O mais interessante \u00e9 ver n\u00e3o apenas a aquisi\u00e7\u00e3o de conhecimento, mas a mudan\u00e7a no comportamento. Os l\u00edderes aplicam as novas habilidades diariamente, e o impacto aparece em sua equipe e nos resultados do neg\u00f3cio. ","main_page_quote_author_name":"Kelly Monnot","main_page_quote_author_title":"Gerente de programa de aprendizado","main_page_quote_author_photo":false},"more_success_stories_repeater":[{"success_story_logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/05\/Binance_logo.svg-1.png","success_story_link":"https:\/\/business.udemy.com\/case-studies\/binance-provides-on-demand-learning-to-thousands-of-employees-in-nearly-100-countries\/"}],"hide_footer":false,"hide_navigation":false,"archive_thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/06\/Udemy_case-study-thumbnail_062826.png.webp","download_case_study":171108,"resource_topics":["cohort_learning","leadership_development","learning_culture"],"main_heading":"Leading@Udemy: Desenvolver nossos l\u00edderes para gerar resultados reais de neg\u00f3cios","case_study_details_paragraph":"<p><span style=\"font-weight: 400;\">Qual \u00e9 o investimento mais impactante que podemos fazer em nossas equipes?<\/span>  <strong>Desenvolver os l\u00edderes.<\/strong>  <span style=\"font-weight: 400;\">Na Udemy, criamos um programa para provar isso, e os resultados confirmam.<\/span>  <b>Desenvolvimento de lideran\u00e7a para preparar a for\u00e7a de trabalho para o futuro<\/b> <span style=\"font-weight: 400;\">Os l\u00edderes est\u00e3o operando em ambientes que s\u00e3o altamente incertos, em constante mudan\u00e7a e que exigem uma ampla variedade de habilidades bem desenvolvidas prontas para serem utilizadas a qualquer momento. O ritmo \u00e9 urgente e implac\u00e1vel.<\/span>  <strong>Para nossa empresa crescer e se transformar, precis\u00e1vamos repensar como desenvolvemos nossos l\u00edderes.<\/strong>  <span style=\"font-weight: 400;\">O que se seguiu foi um programa de desenvolvimento de lideran\u00e7a que n\u00e3o apenas desenvolveu habilidades; ele entregou resultados em m\u00e9tricas que importam.<\/span>  <span style=\"font-weight: 400;\">Ao projetar o Leading@Udemy, focamos em um design modular, que nos permitiu trocar habilidades de forma r\u00e1pida e f\u00e1cil, enquanto ancor\u00e1vamos a uma estrutura de desenvolvimento consistente. Essa estrutura permitiu que nossos l\u00edderes passassem por um processo repet\u00edvel ao aprender qualquer habilidade dada.<\/span>  &#8220;O mais interessante \u00e9 ver n\u00e3o apenas a aquisi\u00e7\u00e3o de conhecimento, mas a mudan\u00e7a no comportamento&#8221;, disse <span style=\"font-weight: 400;\">Kelly Monnot, <\/span><span style=\"font-weight: 400;\">Gerente de programa de aprendizado. &#8220;<\/span>Os l\u00edderes aplicam as novas habilidades diariamente, e o impacto aparece em sua equipe e nos resultados do neg\u00f3cio.&#8221;  <b>A estrutura Aprender, Conectar, Fazer<\/b> <span style=\"font-weight: 400;\">Na Udemy, projetamos uma estrutura repet\u00edvel e escal\u00e1vel que qualquer organiza\u00e7\u00e3o pode <\/span> <span style=\"font-weight: 400;\">usar para <\/span><strong>acelerar o crescimento da lideran\u00e7a<\/strong><span style=\"font-weight: 400;\">, n\u00e3o importa quais habilidades sejam mais importantes para o sucesso.<\/span>  <span style=\"font-weight: 400;\">A estrutura Aprender \u2192 Conectar \u2192 Fazer reduz a carga cognitiva ao criar uma experi\u00eancia <\/span><span style=\"font-weight: 400;\">consistente para cada nova habilidade. Os l\u00edderes n\u00e3o desperdi\u00e7am energia tentando descobrir como aprender. Isso significa que eles podem se concentrar totalmente no que est\u00e3o aprendendo.<\/span>  Essa previsibilidade e repetibilidade <strong>facilitam para os l\u00edderes desenvolverem confian\u00e7a, reterem conhecimento e aplicarem novos comportamentos<\/strong> em situa\u00e7\u00f5es do mundo real.  <b>Aprender\u00a0<\/b> <span style=\"font-weight: 400;\">Avalie as habilidades de lideran\u00e7a individuais e crie uma trilha de aprendizado personalizada para cada habilidade.<\/span>  <b>Conectar <\/b> <span style=\"font-weight: 400;\">Crie uma abordagem baseada em coorte na qual os alunos compartilham ideias, participam de sess\u00f5es de coaching e celebram vit\u00f3rias juntos.<\/span>  <b>Fazer <\/b> <span style=\"font-weight: 400;\">Viabilize simula\u00e7\u00f5es de role play impulsionadas por IA e exerc\u00edcios de aplica\u00e7\u00e3o pr\u00e1tica que permitem aos alunos praticar e aprimorar novas habilidades em um ambiente seguro.<\/span>  <span style=\"font-weight: 400;\">Essa abordagem consistente se traduziu diretamente em ganhos tang\u00edveis de habilidades em todas as compet\u00eancias de lideran\u00e7a no programa.<\/span>  &#8220;Os role plays oferecem aos alunos a chance de realmente fixar o que aprenderam&#8221;, disse <span style=\"font-weight: 400;\">Ariana Freeman,\u00a0<\/span><span style=\"font-weight: 400;\">Gerente s\u00eanior de engajamento do cliente. &#8220;<\/span>N\u00e3o se trata apenas de dizer: &#8216;Certo, eu assisti ao curso&#8217;. \u00c9 sobre dar o pr\u00f3ximo passo colocando esse conhecimento em pr\u00e1tica e aplicando-o.&#8221;  <span style=\"font-weight: 400;\">Os l\u00edderes que passaram por isso juntos se apresentaram de forma diferente para suas equipes. As pontua\u00e7\u00f5es de engajamento se espalharam entre as equipes, com os reportes diretos avaliando os l\u00edderes participantes como significativamente mais eficazes.<\/span>  &#8220;O aspecto social do aprendizado baseado em coorte ajuda as pessoas a sa\u00edrem de sua pr\u00f3pria cabe\u00e7a&#8221;, disse Freeman. &#8220;Voc\u00ea pode ouvir diferentes perspectivas, desafiar suas suposi\u00e7\u00f5es e se adaptar.&#8221;  <b>Mudan\u00e7a de comportamento e ROI mensur\u00e1vel<\/b> <span style=\"font-weight: 400;\">Cerca de 90% dos participantes relataram <\/span><strong>ganhos individuais em confian\u00e7a e habilidades rec\u00e9m-adquiridas<\/strong><span style=\"font-weight: 400;\"> e estrat\u00e9gias.<\/span>  &#8220;Esse programa mudou fundamentalmente a maneira como lidero minha equipe&#8221;, afirmou <span style=\"font-weight: 400;\">Shannon Patton, <\/span><span style=\"font-weight: 400;\">Gerente s\u00eanior de capacita\u00e7\u00e3o de vendas. <\/span>&#8220;Em vez de direcionar cada iniciativa, agora uso conversas de coaching para descobrir os pontos fortes e aspira\u00e7\u00f5es de cada pessoa, capacitando-as a assumir projetos de alta visibilidade.&#8221;  <span style=\"font-weight: 400;\">Enquanto o crescimento de habilidades individuais \u00e9 um resultado importante, <\/span><strong>o Leading@Udemy tamb\u00e9m impactou as m\u00e9tricas de neg\u00f3cios<\/strong>.<span style=\"font-weight: 400;\">Os l\u00edderes que participaram do programa t\u00eam <\/span><strong>pontua\u00e7\u00f5es de engajamento mais altas<\/strong><span style=\"font-weight: 400;\">: 5 pontos a mais em 2023 e 4,5 pontos a mais em 2024, em m\u00e9dia, em compara\u00e7\u00e3o com seus colegas que n\u00e3o participaram.<\/span>  <span style=\"font-weight: 400;\">Em 2025, os participantes do programa tamb\u00e9m alcan\u00e7aram <strong>avalia\u00e7\u00f5es de desempenho 4% mais altas<\/strong> em m\u00e9dia (+0,13 pontos) em compara\u00e7\u00e3o com os n\u00e3o participantes.<\/span>  <span style=\"font-weight: 400;\">Os participantes tiveram <strong>45% mais chances de serem promovidos<\/strong>, um aumento de 3,8 pontos percentuais (12,2% x 8,4%), refletindo l\u00edderes que n\u00e3o estavam apenas aprendendo novas habilidades, mas as aplicando ativamente.<\/span>  <span style=\"font-weight: 400;\">Para gerentes especificamente, o impacto foi ainda mais pronunciado. Eles foram promovidos a uma taxa 73% maior do que os colegas que n\u00e3o participaram (12,8% x 7,4%).<\/span>  <span style=\"font-weight: 400;\">Dados de uma pesquisa de engajamento da Udemy destacam um <\/span><strong>impacto em cascata<\/strong><span style=\"font-weight: 400;\">, onde as equipes dos l\u00edderes tamb\u00e9m estavam mais <\/span><strong>altamente engajadas*<\/strong> <span style=\"font-weight: 400;\"> e <\/span>avaliaram seus l\u00edderes como <strong>mais eficazes**<\/strong><span style=\"font-weight: 400;\"> do que l\u00edderes que n\u00e3o participaram.<\/span>  &#8220;Essa iniciativa \u00e9 impactante e mensur\u00e1vel&#8221;, disse <span style=\"font-weight: 400;\">Xavier Buckley,\u00a0<\/span><span style=\"font-weight: 400;\">Diretor, Desenvolvimento de vendas empresariais. <\/span>&#8220;Estamos fazendo nosso melhor trabalho e podemos provar isso com os resultados.&#8221;  <b>Para o futuro<\/b> <span style=\"font-weight: 400;\">N\u00e3o importa quais compet\u00eancias de lideran\u00e7a s\u00e3o mais importantes para a sua organiza\u00e7\u00e3o, investir no desenvolvimento da lideran\u00e7a continua sendo uma das alavancas mais estrat\u00e9gicas para o impacto nos neg\u00f3cios. O Leading@Udemy oferece uma estrutura escal\u00e1vel e personaliz\u00e1vel, aproveitando <\/span><strong>trilhas de aprendizado personalizadas, ins\u00edgnias baseadas em habilidades e role plays impulsionados por IA<\/strong><span style=\"font-weight: 400;\"> que transformam o desenvolvimento da lideran\u00e7a em resultados reais.<\/span> <span style=\"font-weight: 400;\"> *Estatisticamente significativo no n\u00edvel p< 0,05 <\/span><span style=\"font-weight: 400;\">**Estatisticamente significativo no n\u00edvel p< 0,01<\/span><\/p>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudo de caso de cliente - Leading@Udemy: Desenvolver nossos l\u00edderes para gerar resultados reais de neg\u00f3cios - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/leadingudemy-developing-our-leaders-to-drive-real-business-results\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading@Udemy: Desenvolver nossos l\u00edderes para gerar resultados reais de neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/pt-br\/case-studies\/leadingudemy-developing-our-leaders-to-drive-real-business-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T13:18:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/leadingudemy-developing-our-leaders-to-drive-real-business-results\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/pt-br\\\/case-studies\\\/leadingudemy-developing-our-leaders-to-drive-real-business-results\\\/\",\"name\":\"Estudo de caso de cliente - 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