Program: Innovating for Business Growth

Propel business growth while generating radically improved processes.

Program Highlights

Help leaders discover how to propel business growth

  • Duration: 6 Weeks
  • Time Commitment: ~1 hour per day
  • Certification: CorpU Certificate of Completion
  • Target Audience: Mid to Senior Level Leaders

Enroll your leaders in the next open program starting in early January, 2022—or run the program privately within your company.

Takeaways

  • Learn an organized process that builds individual and team confidence to explore new horizons for growth.
  • Understand how design thinking advance a human centered perspective and scientific approach towards problem solving and innovation.
  • Recognize challenges and barriers to success as opportunities for teams to collaborate and be creative.

Participants will…

  • Apply design thinking to study customers, draw insights and customer needs and develop a point of view about required solutions.
  • Practice analyzing customer needs and creating value propositions.
  • Learn strategies to minimize risk, expedite prototyping, and testing concepts.

About the experts

Faculty Leader, Penn State ISBM

Co-Inventor of the Business Model Canvas

Professor, Management and Information Systems, University of Lausanne

Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania

Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania

Program Overview

  • Assess your organization’s culture to identify potential barriers
  • Learn about tools to think different and generate solutions
  • Improve traditional brainstorming and ideation
  • Use Customer Journey Mapping to empathize with customers
  • Explore concepts of ethnographic research to identify unmet needs of customers or end users
  • Profile a customer segment using the Value Proposition Canvas
  • Understand how to manage innovation risk and uncertainty
  • Create a path from hypotheses to validation
  • Explore how to choose the right business model for your proposed solution
  • Discover why companies compete at the business model level and no longer at the product/service level
  • Understand how to use the Business Model Canvas to tell the story of your new or improved business model
  • Learn how the business model canvas is used to discover new business models or improve existing ones
  • Explore varied levers that drive improved solution generation
  • Use proven innovation techniques to prompt breakthrough ideas
  • Learn why prototyping represents a low-cost approach for validating solutions
  • Dealing with Innovation Risk and Uncertainty
  • Exploring Why Business Models Don’t Work
  • The Path from Hypotheses to Validation
  • Drafting your Solution

Enroll your team in this program