{"id":175706,"date":"2026-09-07T15:54:43","date_gmt":"2026-09-07T15:54:43","guid":{"rendered":"https:\/\/business.udemy.com\/?post_type=customers&p=175706"},"modified":"2026-09-09T20:15:50","modified_gmt":"2026-09-09T20:15:50","slug":"from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/case-studies\/from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy\/","title":{"rendered":"From awareness to adoption: how Capgemini scaled AI fluency across the enterprise with Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-175706","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"resource_topics":["integrated_learning","learning_culture","ai_transformation"],"company_name":"Capgemini","company_logo":175794,"case_study_pdf_download_url":"","award_selection":"2026_ai_pioneer","year_award_name":"2026 Global Winner","category_name":"AI Pioneer","industry_text":"Technology","company_hq_text":"Paris, France","number_of_employees_text":"420,000+","office_locations_text":"More than 50 countries","page_sections_to_display":["challenge","solution","results","looking_ahead"],"page_title":"From awareness to adoption: how Capgemini scaled AI fluency across the enterprise with Udemy","business_outcomes_repeater":[{"stat_number":"177,718","stat_description":"Employees engaged with AI Campus as of August 28, 2026"},{"stat_number":"144,198","stat_description":"ACTIVATE badges issued as of August 28, 2026"},{"stat_number":"113,347","stat_description":"Users tried Udemy Role Play as of August 28, 2026"}],"challenge_heading":"Building a baseline for 420,000 employees","challenge_description":"

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. With nearly 60 years of heritage, the company has more than 420,000 team members in more than 50 countries. Capgemini delivers end-to-end services and solutions applying deep industry expertise across strategy, technology, design, engineering, and business operations. The company reported 2025 global revenues of 22.5 billion euros.<\/em><\/p>\n

Capgemini faced a clear business reality: AI had already become part of how employees work \u2013 enhancing individual productivity, strengthening team collaboration and transforming how they deliver for clients – but the organization needed to move from awareness to adoption at scale. The challenge was to move employees beyond casual AI experimentation and unlock AI\u2019s full potential through confident, responsible and consistent use in everyday work.<\/p>\n

At the same time, learning assets were spread across platforms, communities, tools and teams, creating friction for employees and limiting the ability to scale capability-building across a global workforce of more than 420,000. Employees needed one place to build the AI skills required today and continue growing for the future\u2014from foundational knowledge to advanced capability\u2014while turning learning into meaningful business behavior, not passive consumption.<\/p>\n

\u201cWe needed to move from AI awareness to adoption at scale, and Udemy gave us the foundation to build a validated baseline of AI capability across the organization,\u201d said Estelle Maione, Head of Group Learning and Development.<\/p>\n","challenge_quote":{"challenge_quote_text":"We needed to move from AI awareness to adoption at scale, and Udemy gave us the foundation to build a validated baseline of AI capability across the organization.","challenge_quote_author":"Estelle Maione","challenge_quote_author_title":" Head of Group Learning and Development, Capgemini","challenge_quote_author_image":false},"solution_heading":"A unified AI campus and the ACTIVATE badge program","solution_description":"

Capgemini built a layered ecosystem rather than a single training push. The AI Campus serves as the unified home for AI learning, bringing together foundation learning, role-based and skill-based pathways, prompting practice, partner content from providers such as Anthropic, OpenAI, AWS, Google, Microsoft, and internally developed capabilities. Available through the NEXT learning platform powered by Degreed, the AI Campus gives every employee a single entry point for AI learning. <\/span>
\n<\/span>
\n<\/span>Within AI Campus, ACTIVATE provides the structured, practice-first learning architecture, organized around three offerings:<\/span>
\n<\/span>
\n<\/span>\u2022 AI for Productivity: <\/b>helps employees build core AI skills and apply them in daily work with tools such as Copilot and prompting<\/span>
\n<\/span>\u2022 AI for Delivery: <\/b>develops role-relevant AI capabilities for client-facing and delivery contexts through company assets, partner certifications, and applied learning<\/span>
\n<\/span>\u2022 AI for Enterprise: <\/b>deepens expertise in enterprise AI solutions and technologies, including areas such as OpenAI and Anthropic<\/span>
\n<\/span>
\n<\/span>The AI Foundation badge establishes the baseline for all employees. Learners complete core AI learning covering AI literacy, agentic AI, prompt engineering, ethics, responsible AI, and practical tool use, then pass an assessment with a score of 80% or more. Udemy issues the badge once requirements are completed, creating a visible and validated baseline of AI capability. The badge framework progresses employees from AI Foundation to AI Savvy, AI Practitioner, AI Advanced, and AI Expert, treating AI as a maturity progression rather than a single event. <\/span>
\n<\/span>
\n<\/span>Prompt Battles extend the strategy into applied practice. These facilitator-led sessions give teams repeated opportunities to practice prompting in realistic business scenarios, bridging the gap between learning and day-to-day application. <\/span>
\n<\/span>
\n<\/span>\u201cBy issuing the AI Foundation badge through Udemy, we created a validated standard for AI literacy that scales across more than 420,000 employees,\u201d Maione said.<\/span><\/p>\n","solution_quote":{"solution_quote_text":"By issuing the AI Foundation badge through Udemy, we created a validated standard for AI literacy that scales across more than 420,000 employees.","solution_quote_author":"Estelle Maione","solution_quote_author_title":" Head of Group Learning and Development, Capgemini","solution_quote_author_image":false},"results_heading":"177,718 engaged and 144,198 badges issued","results_description":"

As of August 28, 177,718 employees engaged with AI Campus, 144,198 ACTIVATE badges had been issued, and employees had obtained 19,945 AI certifications this year, within a broader landscape of 129,800 total certifications. The AI Campus offers 44 live technology partner certification elements, with 29 badges embedded, across Anthropic, AWS, Databricks, Google, Microsoft, OpenAI, Oracle, SAP, and ServiceNow.<\/span>
\n<\/span>
\n<\/span>As of August 28, Udemy Role Play drew 113,347 users, with approximately 392,328 roleplay attempts and close to 217,612 completions. Capgemini also authored more than 20 custom roleplays using Udemy Teach. The Prompt Engineering skill assessment drew 66,782 users, with 65% assessed at Established (32.3%) or Advanced (32.7%).\u00a0 <\/span>
\n<\/span>
\n<\/span>Prompt Battles launched on June 17, 2026, and by August 28, local teams had completed 132 sessions with 5,757 participants. As of August 28, the Prompt of the Week series reached more than 146,000 total views and 1k+ engagements, contributing to a more than 100% increase in community membership. Local adoption spread quickly: ABL China achieved 80% ACTIVATE Foundation adoption, and a Poland campaign reached more than 11,000 employees.<\/span>
\n<\/span>
\n<\/span>\u201cWith Udemy, we moved beyond course consumption to validated, applied AI capability that employees use in their daily work,\u201d Maione said.<\/span><\/p>\n","results_quote":{"results_quote_text":"With Udemy, we moved beyond course consumption to validated, applied AI capability that employees use in their daily work.","results_quote_author":"Estelle Maione","results_quote_author_title":" Head of Group Learning and Development, Capgemini","results_quote_author_image":false},"looking_ahead_heading":"Expanding ACTIVATE","looking_ahead_description":"

Capgemini continues to expand the ACTIVATE badge framework, with additional badge levels and business-owned activation formats planned. The program supports the company\u2019s 2026 commitment to reach more than 180,000 employees with a valid AI accreditation, making AI capability part of a broader enterprise priority.<\/span>
\n<\/span>
\n<\/span>\u201cAs we extend ACTIVATE beyond foundational AI into specialized domains and business-owned activation formats, Udemy Business gives us the flexibility to scale new learning pathways as fast as our clients\u2019 needs evolve,\u201d Maione said.<\/span><\/p>\n","looking_ahead_quote":{"looking_ahead_quote_text":"As we extend ACTIVATE beyond foundational AI into specialized domains and business-owned activation formats, Udemy Business gives us the flexibility to scale new learning pathways as fast as our clients\u2019 needs evolve.","looking_ahead_quote_author":"Estelle Maione","looking_ahead_quote_author_title":"Head of Group Learning and Development, Capgemini","looking_ahead_quote_author_image":false},"display_video_module":false,"cta_heading":"See Udemy Business in action.","cta_subheading":"Get started today.","cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":175794,"id":175794,"title":"Capgemini","filename":"Capgemini.png","filesize":29876,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","link":"https:\/\/business.udemy.com\/case-studies\/from-awareness-to-adoption-how-capgemini-scaledai-fluency-across-the-enterprise-with-udemy\/attachment\/capgemini-2\/","alt":"","author":"177","description":"","caption":"","name":"capgemini-2","status":"inherit","uploaded_to":175706,"date":"2026-09-08 14:19:10","modified":"2026-09-08 14:19:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini-300x175.png","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini.png","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini-300x175.png","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Capgemini-480x280.png","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}}},"yoast_head":"\nStudi Kasus Pelanggan - 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