{"id":108008,"date":"2025-03-28T00:07:44","date_gmt":"2025-03-28T00:07:44","guid":{"rendered":"https:\/\/business.udemy.com\/resources\/customer-trust-financial-services-learning\/"},"modified":"2025-06-03T21:07:58","modified_gmt":"2025-06-03T21:07:58","slug":"customer-trust-financial-services-learning","status":"publish","type":"resources","link":"https:\/\/business.udemy.com\/fr\/resources\/customer-trust-financial-services-learning\/","title":{"rendered":"La confiance, une \u00e9quation \u00e0 r\u00e9soudre\u00a0: acqu\u00e9rir des comp\u00e9tences pour renforcer les relations clients dans le secteur des services financiers"},"content":{"rendered":"\n<p>De nos jours, les clients des soci\u00e9t\u00e9s de services financiers attendent une exp\u00e9rience avant tout num\u00e9rique, et se montrent fid\u00e8les aux entreprises qui innovent et \u00e9voluent rapidement. Les interactions avec les soci\u00e9t\u00e9s financi\u00e8res se faisant, pour bon nombre de clients, exclusivement via un \u00e9cran, les organisations se trouvent \u00e0 un v\u00e9ritable tournant et face \u00e0 l&rsquo;obligation de red\u00e9finir la relation client traditionnelle. Pour instaurer une confiance durable, le secteur des services financiers doit pouvoir allier \u200cles technologies de pointe qu&rsquo;attendent les clients \u00e0 une expertise humaine.<\/p>\n\n<p><em>La confiance, une \u00e9quation \u00e0 r\u00e9soudre\u00a0: utiliser l&rsquo;apprentissage et le d\u00e9veloppement en vue de relations clients solides dans le secteur des services financiers<\/em> s&rsquo;int\u00e9resse \u00e0 la fa\u00e7on dont des institutions financi\u00e8res pionni\u00e8res renforcent leurs liens avec les clients en investissant dans le d\u00e9veloppement de leurs employ\u00e9s, privil\u00e9giant ainsi une approche hybride entre technologies \u00e9mergentes et strat\u00e9gies de service client traditionnelles repens\u00e9es en vue d&rsquo;une exp\u00e9rience sur \u00e9cran. D&rsquo;apr\u00e8s Accenture, deux tiers des clients estiment que les organisations de services financiers n&rsquo;ont pas r\u00e9pondu assez vite \u00e0 l&rsquo;\u00e9volution de leurs besoins num\u00e9riques. Le moment est venu pour les entreprises d&rsquo;accorder la priorit\u00e9 tant \u00e0 l&rsquo;adoption des technologies qu&rsquo;au d\u00e9veloppement des employ\u00e9s afin d&rsquo;acqu\u00e9rir un avantage concurrentiel significatif.<\/p>\n\n<p>T\u00e9l\u00e9chargez ce livre \u00e9lectronique et d\u00e9couvrez comment les soci\u00e9t\u00e9s de services financiers peuvent renforcer la confiance et la loyaut\u00e9 de leurs clients en investissant dans les comp\u00e9tences qui stimuleront l&rsquo;innovation. Il comprend des \u00e9clairages sur la fa\u00e7on dont les organisations ont recours au d\u00e9veloppement strat\u00e9gique pour\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00e9voluer du statut de prestataire de services \u00e0 celui de conseiller de confiance via un d\u00e9veloppement strat\u00e9gique des effectifs\u00a0;<\/li>\n\n\n\n<li>fournir des recommandations personnalis\u00e9es afin de r\u00e9pondre aux attentes des clients\u00a0;<\/li>\n\n\n\n<li>construire des fonctionnalit\u00e9s transversales permettant de comprendre et de r\u00e9pondre aux besoins clients\u00a0;<\/li>\n\n\n\n<li>mettre en \u0153uvre des cadres de mesure continue identifiant les opportunit\u00e9s d&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience.<\/li>\n<\/ul>\n<style id=\"jv-blocks_ff81de-28\" type=\"text\/css\">#jv-layout-id_ff81de-28 {margin-top:24px;margin-bottom:0px;}#jv-layout-id_ff81de-28 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_ff81de-28\" class=\"jv-row-layout-inner jv-layout-id_ff81de-28\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\"><style id=\"jv-blocks_899c9c-70\" type=\"text\/css\">.jv-row-layout-inner > .jv-row-column-wrap > .jarvis-column_899c9c-70 > .jv-inside-inner-col {padding-top:64px;padding-bottom:64px;padding-left:64px;padding-right:64px;border-radius:12px 12px 12px 12px ;}<\/style>\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_899c9c-70\"><div class=\"jv-inside-inner-col\" style=\"background:rgba(242, 239, 255, 1)\"><style id=\"jv-blocks_8ba8ee-b5\" type=\"text\/css\">#jv-layout-id_8ba8ee-b5 {margin-top:0px;margin-bottom:0px;}#jv-layout-id_8ba8ee-b5 > .jv-row-column-wrap {padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}<\/style>\n<div class=\"wp-block-jarvis-rowlayout alignnone\"><div id=\"jv-layout-id_8ba8ee-b5\" class=\"jv-row-layout-inner jv-layout-id_8ba8ee-b5\"><div class=\"jv-row-column-wrap jv-has-1-columns jv-gutter-default jv-v-gutter-default jv-row-valign-top jv-row-layout-equal jv-tab-layout-inherit jv-m-colapse-left-to-right jv-mobile-layout-row\"><style id=\"jv-blocks_2f1e5b-b6\" type=\"text\/css\">.jv-row-layout-inner > .jv-row-column-wrap > .jarvis-column_2f1e5b-b6 {text-align:center;}<\/style>\n<div class=\"wp-block-jarvis-column inner-column-1 jarvis-column_2f1e5b-b6\"><div class=\"jv-inside-inner-col\"><style id=\"jv-blocks_768fd0-b0\" type=\"text\/css\">#jv-adv-heading_768fd0-b0, #jv-adv-heading_768fd0-b0 .wp-block-jarvis-advancedheading {font-size:24px;line-height:36px;font-weight:400;font-family:Udemy-Regular;}@media (max-width: 767px) {#jv-adv-heading_768fd0-b0, #jv-adv-heading_768fd0-b0 .wp-block-jarvis-advancedheading {font-size:24px;line-height:32px;}}<\/style>\n<h2 id=\"jv-adv-heading_768fd0-b0\" class=\"jv-adv-heading_768fd0-b0 wp-block-jarvis-advancedheading has-kb-palette-9-color\" style=\"margin-top:0px;margin-bottom:40px\">Obtenez un aper\u00e7u de notre plate-forme gr\u00e2ce \u00e0 cette pr\u00e9sentation interactive pour les services financiers<\/h2>\n\n\n\n\t\t<a\n\t\thref=\"javascript:void(0);\"\n\t\trole=\"button\"\n\t\tclass=\"btn brand-button \"\n\t\tdata-navattic-open=\"https:\/\/capture.navattic.com\/cm7wk7pcp000003js3owj4ctm\"\n\t\tdata-navattic-title=\"Navattic Product Tour\"\n\t\taria-label=\"Commencer la pr\u00e9sentation\">\n\t\tCommencer la pr\u00e9sentation\t<\/a>\n\n<script type=\"text\/javascript\">\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\n\n\t\t\/\/ NOTE: this object is injected as JSON, not interpolated JS expressions\n\t\tvar NAVATTIC = 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NAVATTIC.mobile.ungated;\n\t\t\t}\n\n\t\t\t\/\/ form=0 forces ungated if available\n\t\t\tif (urlParams.get(\"form\") === \"0\") {\n\t\t\t\tif (ungated) return ungated;\n\t\t\t}\n\n\t\t\t\/\/ Default choice\n\t\t\tif (NAVATTIC.defaultTourType === \"ungated\") {\n\t\t\t\treturn ungated ? ungated : gated;\n\t\t\t}\n\t\t\treturn gated ? gated : ungated;\n\t\t}\n\n\t\t\/\/ Build URL with URL\/URLSearchParams so we never concatenate '&#038;'\n\t\tfunction buildNavatticUrl(id) {\n\t\t\tif (!id) return \"\";\n\n\t\t\tvar base = new URL(\"https:\/\/capture.navattic.com\/\" + id);\n\t\t\tvar current = new URLSearchParams(window.location.search);\n\n\t\t\t\/\/ preserve all existing params (including duplicates)\n\t\t\tcurrent.forEach(function(value, key) {\n\t\t\t\tbase.searchParams.append(key, value);\n\t\t\t});\n\n\t\t\t\/\/ current_url\n\t\t\tvar currentURLwithoutParams = window.location.origin + window.location.pathname;\n\t\t\tif (!currentURLwithoutParams.endsWith(\"\/\")) currentURLwithoutParams += \"\/\";\n\t\t\tbase.searchParams.set(\"current_url\", currentURLwithoutParams);\n\n\t\t\t\/\/ country_code\n\t\t\tif (typeof ufb_cta_data !== \"undefined\") {\n\t\t\t\tif (ufb_cta_data) {\n\t\t\t\t\tif (ufb_cta_data.country_code) {\n\t\t\t\t\t\tbase.searchParams.set(\"country_code\", ufb_cta_data.country_code);\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\n\n\t\t\treturn base.toString();\n\t\t}\n\n\t\tfunction applyNavattic() {\n\t\t\tvar chosenId = pickTourId();\n\t\t\tvar navatticSrc = buildNavatticUrl(chosenId);\n\t\t\tif (!navatticSrc) return;\n\n\t\t\tif (NAVATTIC.embedExperience === \"modal\") {\n\t\t\t\tvar btn = document.querySelector('a[data-navattic-open]');\n\t\t\t\tif (btn) btn.setAttribute(\"data-navattic-open\", navatticSrc);\n\t\t\t\treturn;\n\t\t\t}\n\n\t\t\tvar iframe = document.querySelector('iframe[data-navattic-demo-id], iframe[src*=\"capture.navattic.com\"]');\n\t\t\tif (!iframe) return;\n\n\t\t\t\/\/ If already correct, do nothing (no &#038;&#038;)\n\t\t\tvar srcOk = iframe.getAttribute(\"src\") === navatticSrc;\n\t\t\tvar idOk = iframe.getAttribute(\"data-navattic-demo-id\") === chosenId;\n\t\t\tif (srcOk) {\n\t\t\t\tif (idOk) return;\n\t\t\t}\n\n\t\t\t\/\/ Remount iframe to force Navattic init on the chosen ID\n\t\t\tvar parent = iframe.parentNode;\n\t\t\tvar next = iframe.nextSibling;\n\n\t\t\tvar replacement = iframe.cloneNode(false);\n\t\t\treplacement.setAttribute(\"data-navattic-demo-id\", chosenId);\n\t\t\treplacement.setAttribute(\"src\", navatticSrc);\n\n\t\t\tparent.removeChild(iframe);\n\t\t\tparent.insertBefore(replacement, next);\n\t\t}\n\n\t\tfunction applyWithRetries(attempts) {\n\t\t\tapplyNavattic();\n\n\t\t\tif (NAVATTIC.embedExperience === \"modal\") return;\n\n\t\t\tvar iframeNow = document.querySelector('iframe[data-navattic-demo-id], iframe[src*=\"capture.navattic.com\"]');\n\t\t\tif (!iframeNow) {\n\t\t\t\tif (attempts > 0) {\n\t\t\t\t\tsetTimeout(function() 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&hellip;<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"single-resources-formright.php","categories":[],"resource_type":[27],"event_status":[],"class_list":["post-108008","resources","type-resources","status-publish","hentry","resource_type-ebooks","post","without-featured-image"],"acf":{"marketo_form_id":"2653","publish_to_selected_resource_hubs":["yes"],"archive_thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2025\/03\/ABM25Q1_FinServ_Trust-Equation_ResourceThumbnail.jpg.webp","resource_image":107603,"pdf_report":"https:\/\/info.udemy.com\/rs\/273-CKQ-053\/images\/FinServ-Ebook-The-Trust-Equation-FINAL_FR.pdf?version=0","custom_terms":"","marketo_form_custom_header":"","video_cta_type":"","video_cta_action":"","choose_resource_hubs":["default","smb"],"resource_topics":["l_d_best_practices","technical-upskilling"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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