{"id":83460,"date":"2024-03-07T22:08:26","date_gmt":"2024-03-07T22:08:26","guid":{"rendered":"https:\/\/business.udemy.com\/learning-path\/genai-skills-for-marketing-professionals\/"},"modified":"2025-05-16T20:40:14","modified_gmt":"2025-05-16T20:40:14","slug":"ai-skills-for-marketing-professionals","status":"publish","type":"learning-path","link":"https:\/\/business.udemy.com\/fr\/learning-path\/ai-skills-for-marketing-professionals\/","title":{"rendered":"Comp\u00e9tences d&rsquo;IA pour les professionnels du marketing"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","jv_blocks_editor_width":"","_genesis_block_theme_hide_title":false},"class_list":["post-83460","learning-path","type-learning-path","status-publish","hentry","post","without-featured-image"],"acf":{"best_for":false,"skills":[{"skill":"Recherche et analyse de l'audience"},{"skill":"Cr\u00e9ation de contenu bas\u00e9 sur les donn\u00e9es"},{"skill":"Ma\u00eetrise du r\u00e9f\u00e9rencement"},{"skill":"Campagnes de marketing strat\u00e9gique"},{"skill":"G\u00e9n\u00e9ration et conversion de leads"},{"skill":"Cr\u00e9ation et montage de vid\u00e9os"},{"skill":"\u00c9tude de march\u00e9 et analyse des donn\u00e9es"}],"title":"Comp\u00e9tences d'IA pour les professionnels du marketing","heading_paragraph":"<p><span style=\"font-weight: 400;\">Ce parcours d&rsquo;apprentissage est con\u00e7u pour les professionnels du marketing qui souhaitent exploiter l&rsquo;IA pour cibler leur audience, cr\u00e9er des contenus bas\u00e9s sur les donn\u00e9es, ma\u00eetriser le r\u00e9f\u00e9rencement, r\u00e9aliser des \u00e9tudes de march\u00e9 bas\u00e9es sur l&rsquo;IA, et bien plus encore.<\/span><\/p>\n","description_paragraph":"<h3><b>Objectifs d&rsquo;apprentissage\u00a0:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser la recherche d&rsquo;audience aliment\u00e9e par l&rsquo;IA pour comprendre vos clients id\u00e9aux et attirer le bon public.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9liorer les strat\u00e9gies de marketing de contenu, notamment en r\u00e9digeant des articles de blog et des e-mails optimis\u00e9s pour le r\u00e9f\u00e9rencement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apprendre \u00e0 attirer plus de leads et \u00e0 optimiser la gestion et la conversion de leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appliquer les techniques de cr\u00e9ation de vid\u00e9os bas\u00e9es sur l&rsquo;IA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre comment utiliser l&rsquo;IA pour mener des \u00e9tudes de march\u00e9 afin d&rsquo;obtenir des informations plus approfondies, de pr\u00e9dire les tendances, de devancer la concurrence et de prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es.<\/span><\/li>\n<\/ul>\n<h3><b>Public cible\u00a0:<\/b><\/h3>\n<p> <span style=\"font-weight: 400;\">Ce parcours d&rsquo;apprentissage est con\u00e7u pour les professionnels du marketing qui souhaitent explorer l&rsquo;IA dans le marketing, se perfectionner et se tenir au courant des derni\u00e8res avanc\u00e9es de l&rsquo;IA dans ce domaine.<\/span><\/p>\n","category":"Professionnels"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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