{"id":177082,"date":"2026-09-23T14:46:15","date_gmt":"2026-09-23T14:46:15","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/from-business-needs-to-technical-capability-greentubes-role-based-learning-model\/"},"modified":"2026-09-24T08:37:18","modified_gmt":"2026-09-24T08:37:18","slug":"from-business-needs-to-technical-capability-greentubes-role-based-learning-model","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/fr\/case-studies\/from-business-needs-to-technical-capability-greentubes-role-based-learning-model\/","title":{"rendered":"Des besoins commerciaux aux capacit\u00e9s techniques\u00a0: le mod\u00e8le d’apprentissage bas\u00e9 sur les r\u00f4les de 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besoins commerciaux aux capacit\u00e9s techniques\u00a0: le mod\u00e8le d'apprentissage bas\u00e9 sur les r\u00f4les de Greentube ","resource_topics":["integrated_learning","on_demand_learning","leadership_development","learning_culture","technical_upskilling"],"company_name":"Greentube","year_award_name":"Laur\u00e9at r\u00e9gional\u00a02026","category_name":"Optimisation de l'impact","industry_text":"Technologie","company_hq_text":"Vienne, Autriche","number_of_employees_text":"1\u00a0200","office_locations_text":"Europe","business_outcomes_repeater":[{"stat_number":"28","stat_description":"parcours d'apprentissage bas\u00e9s sur les r\u00f4les pour 22\u00a0postes techniques"},{"stat_number":"87%","stat_description":"de r\u00e9ponses favorables \u00e0 l'enqu\u00eate de satisfaction des employ\u00e9s sur le d\u00e9veloppement professionnel, sup\u00e9rieur \u00e0 la moyenne de 83\u00a0% en Autriche, +10,5\u00a0points de pourcentage d'une ann\u00e9e sur l'autre"},{"stat_number":"91.6%","stat_description":"de r\u00e9tention des employ\u00e9s qui ont pris part \u00e0 des parcours d'apprentissage"}],"challenge_heading":"D\u00e9velopper les capacit\u00e9s techniques l\u00e0 o\u00f9 elles comptent le plus","challenge_description":"

Greentube est un leader mondial des <\/span>jeux d’argent en ligne<\/span> et des technologies du jeu qui fait partie du groupe NOVOMATIC. L’entreprise d\u00e9veloppe et exploite des plates-formes de jeux en ligne et mobiles ainsi que du contenu pour des march\u00e9s r\u00e9glement\u00e9s dans le monde entier, alliant prouesses techniques et portefeuille de produits dynamique. Bas\u00e9e \u00e0 Vienne, en Autriche, Greentube accompagne ses clients dans toute l’Europe et au-del\u00e0.<\/span><\/em> Au sein de Greentube, le d\u00e9partement Technology & Engineering, qui comprend les \u00e9quipes d’ing\u00e9nierie, de plate-forme et de technologie, se concentre sur le d\u00e9veloppement des capacit\u00e9s techniques n\u00e9cessaires pour les postes actuels et futurs. Parce que ces \u00e9quipes composent avec des domaines de plus en plus sp\u00e9cialis\u00e9s, il fallait adapter l’apprentissage aux comp\u00e9tences et aux responsabilit\u00e9s r\u00e9elles des diff\u00e9rents postes techniques.<\/span> Pour relever ce d\u00e9fi, Greentube a mis au point une approche plus structur\u00e9e du d\u00e9veloppement technique, en reliant les opportunit\u00e9s d’apprentissage aux comp\u00e9tences requises pour chaque poste avec une plus grande pr\u00e9cision. L’objectif\u00a0? Offrir aux employ\u00e9s des parcours de d\u00e9veloppement plus clairs tout en aidant l’organisation technologique \u00e0 acqu\u00e9rir les comp\u00e9tences dont elle aura besoin \u00e0 l’avenir.<\/span> \u00ab\u00a0L’initiative a commenc\u00e9 avec un objectif clair de notre directeur technique\u00a0: se concentrer sur les capacit\u00e9s dont l’organisation technologique a r\u00e9ellement besoin et les regrouper par poste technique\u00a0\u00bb, explique Radmila Tanasijevic, Section Head, Group Learning and Development.<\/span>\u00a0<\/b><\/p>\n","solution_heading":"Parcours d'apprentissage bas\u00e9s sur les r\u00f4les et con\u00e7us pour le d\u00e9partement Technology & Engineering","solution_description":"

En \u00e9troite collaboration avec des experts techniques, des responsables RH et l’\u00e9quipe Group Learning & Development, Greentube a d\u00e9velopp\u00e9 un cadre d’apprentissage bas\u00e9 sur les r\u00f4les et adapt\u00e9 aux diff\u00e9rents postes techniques du d\u00e9partement Technology & Engineering.<\/span> Cette approche donne aux employ\u00e9s un axe de d\u00e9veloppement clair li\u00e9 aux comp\u00e9tences et aux connaissances pertinentes pour eux, tout en leur laissant la libert\u00e9 de consolider leurs acquis. Plut\u00f4t que de se voir imposer le m\u00eame programme, les employ\u00e9s ont la possibilit\u00e9 de faire l’impasse sur le contenu qu’ils ma\u00eetrisent d\u00e9j\u00e0 et de se concentrer sur les domaines qui leur sont les plus utiles.<\/span> L’\u00e9quipe L&D a traduit cette approche en parcours d’apprentissage bas\u00e9s sur les r\u00f4les dans Cornerstone, le syst\u00e8me de gestion de l’apprentissage de l’entreprise. Le catalogue\u00a02026 comprend 28\u00a0parcours d’apprentissage couvrant 22\u00a0postes du d\u00e9partement Technology & Engineering, parmi lesquels les d\u00e9veloppeurs de logiciels back-end et front-end, les data scientists, les analystes, les architectes logiciels, les scrum masters, les agents techniques et les analystes commerciaux. Trois postes sont ensuite d\u00e9compos\u00e9s en trois niveaux d’anciennet\u00e9.<\/span> Les parcours d’apprentissage combinent l’expertise interne des sp\u00e9cialistes avec du contenu externe tri\u00e9 sur le volet, tandis que les cours Udemy servent de composant central \u00e0 l’exp\u00e9rience d’apprentissage. Le d\u00e9veloppement est con\u00e7u pour \u00eatre int\u00e9gr\u00e9 au travail quotidien plut\u00f4t que d’en \u00eatre s\u00e9par\u00e9, avec des parcours d’apprentissage incorpor\u00e9s aux plans de d\u00e9veloppement individuels des employ\u00e9s.<\/span> \u00ab\u00a0En collaborant avec des experts, nous d\u00e9finissons les comp\u00e9tences requises pour chaque poste, et l’\u00e9quipe L&D les regroupe en parcours d’apprentissage bas\u00e9s sur les r\u00f4les dans notre syst\u00e8me de gestion de l’apprentissage Cornerstone, en s\u00e9lectionnant les cours Udemy qui servent de modules de base\u00a0\u00bb, commente Radmila Tanasijevic, Section Head, Group Learning and Development.<\/span> Cette structure, Greentube peut ensuite la d\u00e9ployer dans tous les r\u00f4les techniques sans perdre en flexibilit\u00e9, m\u00eame lorsque les technologies, les comp\u00e9tences et les exigences commerciales changent.<\/span><\/p>\n","results_heading":"Transformer l'apprentissage bas\u00e9 sur les r\u00f4les en impact mesurable","results_description":"

L’approche bas\u00e9e sur les r\u00f4les conna\u00eet un fort engouement au sein du d\u00e9partement Technology & Engineering. En plus de deux ans, les employ\u00e9s ont termin\u00e9 640\u00a0cours, qui repr\u00e9sentent 3\u00a0286\u00a0heures d’apprentissage r\u00e9parties sur 388\u00a0titres de cours distincts. Les 28\u00a0parcours d’apprentissage ont donn\u00e9 \u00e0 environ 225\u00a0employ\u00e9s un moyen structur\u00e9 de d\u00e9velopper les comp\u00e9tences ayant un rapport avec leur poste technique, tout en leur permettant de tirer parti de leurs acquis et de se concentrer sur leurs besoins.<\/span> L’\u00e9quipe a \u00e9valu\u00e9 l’initiative \u00e0 l’aide du mod\u00e8le Kirkpatrick, en regroupant les donn\u00e9es d’activit\u00e9 de Cornerstone et d’Udemy, les retours des employ\u00e9s et les donn\u00e9es RH. Dans l’enqu\u00eate sur l’implication des employ\u00e9s, l’affirmation \u00ab\u00a0J’ai acc\u00e8s \u00e0 des formations ou \u00e0 un apprentissage qui me permet de progresser professionnellement\u00a0\u00bb a atteint 87\u00a0% de r\u00e9ponses favorables dans le d\u00e9partement Technology & Engineering d\u00e9but\u00a02026, contre 85\u00a0% en 2023. Le score reste toujours \u00e9lev\u00e9, entre 83\u00a0% et 87\u00a0%, et au-dessus de la moyenne de 83\u00a0% en Autriche.<\/span> Chez Greentube GmbH, les r\u00e9ponses favorables vont jusqu’\u00e0 89\u00a0%, une augmentation de 10,5\u00a0points de pourcentage par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. De plus, 91,6\u00a0% des employ\u00e9s ayant pris part aux parcours d’apprentissage \u00e9taient toujours dans l’entreprise au milieu de l’ann\u00e9e\u00a02026.<\/span> \u00ab\u00a0Ce qui compte, ce n’est pas la quantit\u00e9 de choses qu’on apprend, mais la pertinence de l’apprentissage par rapport aux postes et aux comp\u00e9tences dont l’entreprise a besoin. Nous constatons que les parcours d’apprentissage qui offrent \u00e0 nos \u00e9quipes techniques un moyen clair et pratique de se former enregistrent une forte implication\u00a0\u00bb, affirme Radmila Tanasijevic, Section Head, Group Learning and Development.<\/span><\/p>\n","looking_ahead_heading":"\u00c9tendre l'apprentissage bas\u00e9 sur les r\u00f4les","looking_ahead_description":"

Greentube continue d’\u00e9tendre et de peaufiner son mod\u00e8le d’apprentissage bas\u00e9 sur les r\u00f4les en s’appuyant sur les retours des employ\u00e9s, des experts techniques et des parties prenantes de l’entreprise. La prochaine phase d\u00e9ploiera les parcours d’apprentissage \u00e0 d’autres postes et niveaux d’anciennet\u00e9, et il est pr\u00e9vu que l’approche soit g\u00e9n\u00e9ralis\u00e9e \u00e0 d’autres unit\u00e9s commerciales que le d\u00e9partement Technology & Engineering.<\/span> L’entreprise continuera \u00e9galement \u00e0 mesurer l’impact de l’apprentissage \u00e0 travers les indicateurs d’engagement et de d\u00e9veloppement des employ\u00e9s, et \u00e0 utiliser ces donn\u00e9es pour perfectionner l’exp\u00e9rience d’apprentissage et la garder align\u00e9e sur les besoins changeants de l’entreprise et de la technologie.<\/span> \u00ab\u00a0\u00c0 l’heure o\u00f9 nous d\u00e9ployons l’apprentissage bas\u00e9 sur les r\u00f4les dans le reste de l’organisation, Udemy nous fournit la s\u00e9lection de contenu et la flexibilit\u00e9 n\u00e9cessaires pour que nos \u00e9quipes techniques continuent \u00e0 se former au cours de leur travail\u00a0\u00bb, conclut Radmila Tanasijevic, Section Head, Group Learning and Development.<\/span>\u00a0<\/b><\/p>\n","cta_heading":"D\u00e9couvrez Udemy\u00a0Business en action.","cta_subheading":"Commencez d\u00e8s aujourd'hui."},"yoast_head":"\n\u00c9tude de cas client - 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