{"id":176811,"date":"2026-09-21T15:58:43","date_gmt":"2026-09-21T15:58:43","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\/"},"modified":"2026-09-28T14:54:02","modified_gmt":"2026-09-28T14:54:02","slug":"how-insi-turned-learning-into-a-strategic-business-driver-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/fr\/case-studies\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\/","title":{"rendered":"Comment Insi a fait de la formation un v\u00e9ritable levier strat\u00e9gique de croissance avec Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176811","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176907,"display_video_module":false,"award_selection":"2026_maximizing_impact","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176907,"id":176907,"title":"Insi","filename":"Insi.png","filesize":22420,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","link":"https:\/\/business.udemy.com\/fr\/case-studies\/how-nexolution-accelerated-talent-readiness-with-udemy\/attachment\/insi\/","alt":"","author":"177","description":"","caption":"","name":"insi","status":"inherit","uploaded_to":176813,"date":"2026-09-09 16:25:33","modified":"2026-09-09 16:25:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi-480x280.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Comment Insi a fait de la formation un v\u00e9ritable levier strat\u00e9gique de croissance avec Udemy","resource_topics":["learning_culture","technical_upskilling","ai_transformation"],"company_name":"Insi","year_award_name":"Laur\u00e9at r\u00e9gional\u00a02026","category_name":"Optimisation de l'impact","industry_text":"Conseil","company_hq_text":"S\u00e3o Paulo, Br\u00e9sil","number_of_employees_text":"Plus de 2\u00a0700","office_locations_text":"25\u00a0pays","business_outcomes_repeater":[{"stat_number":"80%","stat_description":"80\u00a0% des collaborateurs prioritaires form\u00e9s \u00e0 l'IA en moins de six mois"},{"stat_number":"5","stat_description":"cr\u00e9ation de nouvelles offres commerciales fond\u00e9es sur l'IA"},{"stat_number":"40%","stat_description":"am\u00e9lioration de l'efficacit\u00e9 op\u00e9rationnelle"}],"challenge_heading":"D'une compr\u00e9hension fragment\u00e9e de l'IA \u00e0 une ma\u00eetrise structur\u00e9e de ses capacit\u00e9s","challenge_description":"

Insi est un cabinet de conseil en transformation num\u00e9rique qui accompagne les organisations \u00e0 chaque \u00e9tape de leur \u00e9volution, en faisant le lien entre diagnostic, strat\u00e9gie et mise en \u0153uvre gr\u00e2ce \u00e0 la technologie. Avec plus de 2\u00a0700 collaborateurs r\u00e9partis dans 25\u00a0pays et plus de 370\u00a0villes, Insi accompagne plus de 200 clients dans leurs projets li\u00e9s \u00e0 la data et \u00e0 l’IA, \u00e0 SAP, \u00e0 Salesforce et au cloud, dans des secteurs tels que le commerce de d\u00e9tail, la sant\u00e9, l’\u00e9nergie et les t\u00e9l\u00e9communications. Information Services Group (ISG) classe l’entreprise parmi les leaders dans trois quadrants de son \u00e9tude Provider Lens, et celle-ci obtient la note de 4,8 sur 5 sur Gartner Peer Insights. Bas\u00e9e \u00e0 S\u00e3o Paulo, au Br\u00e9sil, Insi s’appuie sur une raison d’\u00eatre claire\u00a0: favoriser l’\u00e9panouissement humain gr\u00e2ce \u00e0 la technologie.<\/span><\/em> L’adoption de l’IA au sein d’Insi \u00e9tait fragment\u00e9e. Bien que les dirigeants aient reconnu le potentiel strat\u00e9gique de l’IA, l’entreprise devait mettre en place une d\u00e9marche structur\u00e9e afin de d\u00e9velopper les comp\u00e9tences li\u00e9es \u00e0 l’IA \u00e0 tous les \u00e9chelons de l’organisation et de les traduire en applications concr\u00e8tes pour l’entreprise. L’enjeu ne consistait pas seulement \u00e0 former les collaborateurs, mais aussi \u00e0 d\u00e9velopper les capacit\u00e9s n\u00e9cessaires pour concevoir des solutions et am\u00e9liorer les r\u00e9sultats de l’entreprise.<\/span> <\/span> <\/span>\u00ab\u00a0L’objectif n’\u00e9tait pas simplement d’augmenter le taux d’ach\u00e8vement des cours, mais de donner aux collaborateurs les moyens de concevoir des solutions et d’am\u00e9liorer les r\u00e9sultats commerciaux\u00a0\u00bb, explique <\/span>Viviane Furquim, Executive Director of People and Performance.<\/span> \u00ab\u00a0Nous n’aurions pas pu y parvenir sans une plate-forme comme Udemy.\u00a0\u00bb<\/span><\/p>\n","solution_heading":"Une architecture de l'apprentissage align\u00e9e sur la strat\u00e9gie de l'entreprise","solution_description":"

Pour transformer une compr\u00e9hension fragment\u00e9e de l’IA en v\u00e9ritable capacit\u00e9 organisationnelle, Insi a con\u00e7u une architecture de l’apprentissage qui relie chaque parcours de d\u00e9veloppement \u00e0 une priorit\u00e9 strat\u00e9gique de l’entreprise. Au c\u0153ur de ce dispositif se trouve un processus simple\u00a0: Insi Skills identifie les lacunes de comp\u00e9tences \u00e0 combler, tandis qu’Udemy Business fournit les contenus de formation n\u00e9cessaires pour y rem\u00e9dier.<\/span> Le processus commence avec <\/span>Insi Skills, une plate-forme interne de gestion des comp\u00e9tences qui cartographie en continu les comp\u00e9tences en fonction des besoins de l’entreprise.<\/span> L’entreprise met ces enseignements en regard de sa planification strat\u00e9gique et de son tableau de bord prospectif (Balanced Scorecard, BSC), ce qui lui permet de d\u00e9terminer les capacit\u00e9s \u00e0 d\u00e9velopper pour soutenir sa croissance.<\/span> En d’autres termes, Insi Skills indique \u00e0 Insi <\/span>quelles<\/span><\/i> comp\u00e9tences d\u00e9velopper. <\/span>D\u00e8s qu’Insi Skills met en \u00e9vidence un \u00e9cart de comp\u00e9tences strat\u00e9gique, Insi Academy \u00e9labore des parcours de formation cibl\u00e9s \u00e0 l’aide d’Udemy Business.\u00a0<\/span> Chaque parcours d’apprentissage est reli\u00e9 au plan de d\u00e9veloppement individuel du collaborateur via Insi Performance, garantissant que le d\u00e9veloppement des comp\u00e9tences s’int\u00e8gre \u00e0 l’\u00e9volution de carri\u00e8re et \u00e0 la gestion de la performance. Ces dispositifs s’inscrivent dans Insi ScaleUp, l’\u00e9cosyst\u00e8me de d\u00e9veloppement et de gestion de carri\u00e8re d’Insi, qui propose aux collaborateurs des parcours de formation personnalis\u00e9s en fonction de leur profil de comp\u00e9tences, des attentes li\u00e9es \u00e0 leur poste et de leurs perspectives d’\u00e9volution professionnelle. <\/span> <\/span> <\/span>L’initiative de mont\u00e9e en comp\u00e9tences en IA g\u00e9n\u00e9rative (GenAI) en est un bon exemple\u00a0:<\/span> <\/span> <\/span>\u2022 Cartographie des comp\u00e9tences\u00a0: <\/b>Insi Skills a identifi\u00e9 l’IA comme un d\u00e9ficit de comp\u00e9tences critique et l’a reli\u00e9e aux besoins de l’entreprise \u00e0 travers le BSC<\/span> <\/span>\u2022 Parcours cibl\u00e9s\u00a0: <\/b>Insi Academy a con\u00e7u des parcours d’apprentissage Udemy Business combinant du contenu structur\u00e9, une application pratique et de r\u00e9els d\u00e9fis commerciaux <\/span>, et c’est gr\u00e2ce \u00e0 Udemy Business que les collaborateurs acqui\u00e8rent les comp\u00e9tences n\u00e9cessaires pour savoir <\/span>comment<\/span><\/i> relever ces d\u00e9fis.<\/span> <\/span>\u2022 Apprentissage appliqu\u00e9\u00a0: <\/b>des communaut\u00e9s de pratique autour de l’IA, des ateliers pratiques et des projets internes concrets ont permis aux collaborateurs de concevoir des solutions, et non de simplement suivre des cours<\/span> Pour renforcer l’engagement, Insi associe l’apprentissage \u00e0 la reconnaissance. Les employ\u00e9s prennent part \u00e0 des initiatives internes de reconnaissance et ont l’occasion de pr\u00e9senter leurs projets les plus r\u00e9ussis lors de r\u00e9unions internationales de l’entreprise. Cette approche fait de l’apprentissage non plus une d\u00e9marche individuelle, mais une contribution visible \u00e0 la croissance de l’organisation.<\/span> <\/span> <\/span>\u00ab\u00a0Chez Insi, la strat\u00e9gie d’apprentissage commence par la strat\u00e9gie commerciale\u00a0\u00bb, a d\u00e9clar\u00e9 Viviane Furquim. \u00ab\u00a0Notre approche avec Udemy a \u00e9t\u00e9 con\u00e7ue pour garantir que chaque initiative d’apprentissage r\u00e9pond \u00e0 une v\u00e9ritable capacit\u00e9 commerciale n\u00e9cessaire \u00e0 l’ex\u00e9cution de nos priorit\u00e9s strat\u00e9giques.\u00a0\u00bb<\/span><\/p>\n","results_heading":"80\u00a0% des collaborateurs form\u00e9s et un impact mesurable sur l'activit\u00e9","results_description":"

L’\u00e9quipe a mesur\u00e9 les r\u00e9sultats en utilisant le mod\u00e8le de Kirkpatrick \u00e0 quatre niveaux pour \u00e9valuer l’efficacit\u00e9 de la formation. En moins de six mois, Insi a form\u00e9 80\u00a0% de sa main-d’\u0153uvre prioritaire aux technologies d’IA. Cette initiative a permis \u00e0 Insi de lancer cinq nouvelles offres commerciales fond\u00e9es sur l’IA, de r\u00e9duire de 40\u00a0% les efforts consacr\u00e9s \u00e0 la gestion de projets et d’am\u00e9liorer de 40\u00a0% l’efficacit\u00e9 op\u00e9rationnelle dans les domaines du recrutement, du support client et des op\u00e9rations informatiques.<\/span> <\/span> <\/span>La solution d’automatisation des processus RH a r\u00e9duit le temps de validation des ajustements salariaux, le faisant passer de quatre \u00e0 cinq heures \u00e0 environ une heure et vingt minutes. Insi a repens\u00e9 Insi League, son programme destin\u00e9 aux stagiaires et aux jeunes dipl\u00f4m\u00e9s, en s’appuyant sur des parcours de formation Udemy Business, des certifications techniques, du mentorat et des projets m\u00e9tier concrets. Soixante pour cent des participants ont obtenu des certifications SAP et Amazon Web Services (AWS).<\/span> <\/span> <\/span>\u00ab\u00a0Udemy Business nous aide \u00e0 garantir que les investissements en formation sont directement li\u00e9s \u00e0 des priorit\u00e9s commerciales mesurables, transformant le d\u00e9veloppement des employ\u00e9s en un moteur de performance organisationnelle\u00a0\u00bb, a d\u00e9clar\u00e9 Viviane Furquim.<\/span><\/p>\n","looking_ahead_heading":"Poursuivre le d\u00e9veloppement des comp\u00e9tences des collaborateurs","looking_ahead_description":"

Insi continue d’\u00e9tendre sa strat\u00e9gie de formation \u00e0 d’autres domaines de comp\u00e9tences, en appliquant le m\u00eame mod\u00e8le qui relie l’apprentissage aux priorit\u00e9s de l’entreprise par l’interm\u00e9diaire d’Insi Skills, Insi Academy et Insi Performance. L’entreprise pr\u00e9voit de transposer son mod\u00e8le de mont\u00e9e en comp\u00e9tences en IA g\u00e9n\u00e9rative (GenAI) \u00e0 d’autres domaines strat\u00e9giques identifi\u00e9s par sa plate-forme d’intelligence des comp\u00e9tences.<\/span> <\/span> <\/span>\u00ab\u00a0\u00c0 mesure que nous \u00e9tendons nos initiatives de formation \u00e0 de nouveaux domaines de comp\u00e9tences, Udemy Business nous offre des contenus s\u00e9lectionn\u00e9s et la flexibilit\u00e9 n\u00e9cessaires pour permettre \u00e0 nos collaborateurs de d\u00e9velopper les comp\u00e9tences requises par notre strat\u00e9gie d’entreprise\u00a0\u00bb, explique Viviane Furquim.<\/span><\/p>\n","cta_heading":"D\u00e9couvrez Udemy\u00a0Business en action.","cta_subheading":"Commencez d\u00e8s aujourd'hui.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi_OAA_Case-Study_One-pager.pdf"},"yoast_head":"\n\u00c9tude de cas client - Comment Insi a fait de la formation un v\u00e9ritable levier strat\u00e9gique de croissance avec Udemy - 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