{"id":176809,"date":"2026-09-21T15:58:38","date_gmt":"2026-09-21T15:58:38","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-almosafer-built-an-ai-ready-workforce-with-udemy\/"},"modified":"2026-09-28T14:54:00","modified_gmt":"2026-09-28T14:54:00","slug":"how-almosafer-built-an-ai-ready-workforce-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/fr\/case-studies\/how-almosafer-built-an-ai-ready-workforce-with-udemy\/","title":{"rendered":"Comment Almosafer a pr\u00e9par\u00e9 ses collaborateurs \u00e0 l’\u00e8re de l’IA gr\u00e2ce \u00e0 Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176809","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176903,"display_video_module":false,"award_selection":"2026_ai_pioneer","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176903,"id":176903,"title":"Almosafer-logo","filename":"Almosafer-logo.png","filesize":50163,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","link":"https:\/\/business.udemy.com\/fr\/case-studies\/how-almosafer-built-an-ai-ready-workforce-with-udemy\/attachment\/almosafer-logo-2\/","alt":"","author":"177","description":"","caption":"","name":"almosafer-logo-2","status":"inherit","uploaded_to":176809,"date":"2026-09-09 15:40:42","modified":"2026-09-09 15:40:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer-logo-480x280.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Comment Almosafer a pr\u00e9par\u00e9 ses collaborateurs \u00e0 l'\u00e8re de l'IA gr\u00e2ce \u00e0 Udemy","resource_topics":["integrated_learning","ai_transformation"],"company_name":"Almosafer Travel & Tourism Co.","year_award_name":"Laur\u00e9at r\u00e9gional\u00a02026","category_name":"Pionnier de l'IA","industry_text":"Voyage et tourisme","company_hq_text":"Riyad, Arabie Saoudite","number_of_employees_text":"+\u00a0de\u00a02\u00a0000","office_locations_text":"Moyen-Orient et Afrique","business_outcomes_repeater":[{"stat_number":"Plus de 840","stat_description":"Employ\u00e9s inscrits dans des parcours d'apprentissage IA"},{"stat_number":"76%","stat_description":"Taux d'ach\u00e8vement des parcours d'apprentissage IA"},{"stat_number":"4 sur 5","stat_description":"Score moyen de satisfaction des employ\u00e9s"}],"challenge_heading":"D\u00e9velopper la ma\u00eetrise de l'IA dans une entreprise du secteur du voyage","challenge_description":"

Almosafer Travel & Tourism Co. est le principal acteur du voyage et du tourisme en Arabie saoudite. L’entreprise accompagne les explorateurs dans leurs d\u00e9placements au sein du Royaume, \u00e0 destination ou au d\u00e9part de celui-ci, ainsi que dans toute la r\u00e9gion et \u00e0 l’international. En tant qu’acteur cl\u00e9 du tourisme national, l’entreprise soutient les ambitions de l’Arabie saoudite en intervenant sur les principales verticales de l’\u00e9cosyst\u00e8me touristique.<\/span><\/em> Almosafer propose des produits et services centr\u00e9s sur le client gr\u00e2ce \u00e0 une plate-forme propri\u00e9taire int\u00e9gr\u00e9e, fond\u00e9e sur les donn\u00e9es, la technologie et l’\u00e9volutivit\u00e9. En tirant parti de l’innovation pilot\u00e9e par l’IA, Almosafer am\u00e9liore l’exp\u00e9rience des voyageurs tout en garantissant l’excellence op\u00e9rationnelle \u00e0 grande \u00e9chelle.<\/span><\/em> Almosafer a saisi l’opportunit\u00e9 d’anticiper les \u00e9volutions technologiques en renfor\u00e7ant la capacit\u00e9 de ses \u00e9quipes \u00e0 en tirer pleinement parti. \u00c0 mesure que la complexit\u00e9 op\u00e9rationnelle augmentait et que les clients attendaient un service plus rapide et plus personnalis\u00e9, l’entreprise a identifi\u00e9 une opportunit\u00e9 claire\u00a0: d\u00e9velopper des comp\u00e9tences pratiques en IA \u00e0 l’\u00e9chelle de l’organisation avant qu’elles ne deviennent un imp\u00e9ratif concurrentiel.<\/span> L’entreprise s’est donn\u00e9 pour objectif de doter ses \u00e9quipes des comp\u00e9tences n\u00e9cessaires pour s’adapter \u00e0 un environnement commercial en constante \u00e9volution, gagner en productivit\u00e9, automatiser les t\u00e2ches r\u00e9p\u00e9titives et stimuler l’innovation.<\/span> \u00ab\u00a0Notre d\u00e9cision de perfectionner nos comp\u00e9tences en IA reposait sur l’ambition de garder une longueur d’avance sur un march\u00e9 en pleine diversification, et Udemy nous a fourni la plate-forme n\u00e9cessaire pour concr\u00e9tiser cette ambition\u00a0\u00bb, a d\u00e9clar\u00e9 Rola Fattal, vice-pr\u00e9sidente des RH.<\/span><\/p>\n","solution_heading":"Parcours structur\u00e9s, des fondamentaux \u00e0 la mise en pratique","solution_description":"

Almosafer a lanc\u00e9 une initiative structur\u00e9e de formation \u00e0 l’IA reposant sur plusieurs parcours adapt\u00e9s aux diff\u00e9rents niveaux de connaissances et aux besoins de l’entreprise. Les employ\u00e9s commencent par acqu\u00e9rir des connaissances de base sur des sujets tels que l’IA g\u00e9n\u00e9rative, les grands mod\u00e8les de langage (LLM) et l’ing\u00e9nierie des prompts, avant de passer \u00e0 des applications pratiques, notamment les outils de productivit\u00e9 reposant sur l’IA, l’automatisation des op\u00e9rations et la gestion des activit\u00e9s administratives assist\u00e9e par l’IA. Cette approche privil\u00e9gie l’apprentissage pratique et les applications concr\u00e8tes plut\u00f4t que les connaissances th\u00e9oriques. <\/span> <\/span> <\/span>Les fonctionnalit\u00e9s optimis\u00e9es par l’IA d’Udemy ont soutenu le d\u00e9ploiement de cette initiative dans trois domaines cl\u00e9s\u00a0:<\/span> <\/span> <\/span>\u2022 AI Assistant\u00a0: <\/b>les participants ont pu obtenir instantan\u00e9ment des \u00e9claircissements sur des sujets complexes et des explications contextualis\u00e9es, sans avoir \u00e0 attendre l’intervention d’un formateur.<\/span> <\/span>\u2022 Cartographie des comp\u00e9tences\u00a0: <\/b>a permis d’identifier les comp\u00e9tences existantes et les d\u00e9ficits de comp\u00e9tences \u00e0 combler, afin d’aligner les parcours de formation sur les besoins de l’entreprise et les comp\u00e9tences requises \u00e0 l’avenir. <\/span> <\/span>\u2022 Jeu de r\u00f4le\u00a0: <\/b>a permis de cr\u00e9er un environnement s\u00fbr et \u00e9volutif dans lequel les employ\u00e9s peuvent s’exercer \u00e0 des situations r\u00e9elles et gagner en confiance avant de mettre leurs comp\u00e9tences en pratique dans leur travail. <\/span> <\/span> <\/span>\u00ab\u00a0Nous avons utilis\u00e9 Udemy comme l’un des leviers d’une initiative interne plus large visant \u00e0 combler le foss\u00e9 entre l’apprentissage et la mise en \u0153uvre, afin que nos capacit\u00e9s en IA se traduisent directement par une valeur mesurable pour l’entreprise.\u00a0\u00bb a d\u00e9clar\u00e9 Rola Fattal.<\/span><\/p>\n","results_heading":"Plus de 840\u00a0inscrits et un taux d'ach\u00e8vement de 76\u00a0%","results_description":"

Gr\u00e2ce \u00e0 Udemy, plus de 840\u00a0employ\u00e9s se sont inscrits \u00e0 des parcours d’apprentissage IA, ont suivi plus de 350\u00a0cours consacr\u00e9s \u00e0 l’IA et cumul\u00e9 plus de 13\u00a0000\u00a0heures d’apprentissage. Les parcours d’apprentissage IA ont atteint un taux d’ach\u00e8vement de 76\u00a0%, d\u00e9passant le taux d’ach\u00e8vement moyen des autres programmes d’apprentissage volontaire, et les employ\u00e9s ont attribu\u00e9 \u00e0 cette exp\u00e9rience une note de 4 sur 5.<\/span> <\/span> <\/span>Au-del\u00e0 des indicateurs de mesure de l’apprentissage, les employ\u00e9s ont commenc\u00e9 \u00e0 utiliser des outils d’IA dans leur travail quotidien pour am\u00e9liorer la productivit\u00e9, rationaliser les flux de travail et automatiser les t\u00e2ches r\u00e9p\u00e9titives. Une \u00e9quipe pluridisciplinaire a identifi\u00e9 une opportunit\u00e9 d’automatiser les demandes r\u00e9currentes adress\u00e9es au support client, qui mobilisaient une part importante du temps de l’\u00e9quipe de support. \u00c0 la suite de leur parcours de formation \u00e0 l’IA, l’\u00e9quipe a mis en \u0153uvre une solution bas\u00e9e sur l’IA qui a permis de r\u00e9duire de 27\u00a0% le temps n\u00e9cessaire \u00e0 l’ex\u00e9cution du processus, d’\u00e9conomiser 60\u00a0heures par mois et de diminuer de 22\u00a0% les efforts manuels ainsi que les co\u00fbts op\u00e9rationnels. <\/span> \u00ab\u00a0Udemy a contribu\u00e9 \u00e0 notre strat\u00e9gie globale en mati\u00e8re d’IA en nous aidant \u00e0 passer de la sensibilisation \u00e0 l’IA \u00e0 son application concr\u00e8te. Aujourd’hui, nos collaborateurs identifient des opportunit\u00e9s d’utilisation de l’IA et les mettent en \u0153uvre en toute confiance.\u00a0\u00bb a d\u00e9clar\u00e9 Rola Fattal.<\/span><\/p>\n","looking_ahead_heading":"D\u00e9velopper l'IA \u00e0 plus grande \u00e9chelle","looking_ahead_description":"

Almosafer continue de d\u00e9velopper son initiative de formation \u00e0 l’IA, avec l’ambition de proposer des parcours plus avanc\u00e9s et d’approfondir l’int\u00e9gration de l’IA dans un plus grand nombre de fonctions de l’entreprise.<\/span> <\/span> <\/span>\u00ab\u00a0\u00c0 mesure que nous \u00e9tendons la formation \u00e0 l’IA \u00e0 un plus grand nombre d’\u00e9quipes, Udemy Business nous offre la flexibilit\u00e9 n\u00e9cessaire pour permettre \u00e0 nos employ\u00e9s de rester \u00e0 l’avant-garde des \u00e9volutions technologiques\u00a0\u00bb, a d\u00e9clar\u00e9 Rola Fattal.<\/span><\/p>\n","cta_heading":"D\u00e9couvrez Udemy\u00a0Business en action.","cta_subheading":"Commencez d\u00e8s aujourd'hui.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Almosafer_OAA_Case-Study_One-Pager.pdf"},"yoast_head":"\n\u00c9tude de cas client - Comment Almosafer a pr\u00e9par\u00e9 ses collaborateurs \u00e0 l'\u00e8re de l'IA gr\u00e2ce \u00e0 Udemy - 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