{"id":176738,"date":"2026-09-21T15:10:54","date_gmt":"2026-09-21T15:10:54","guid":{"rendered":"https:\/\/business.udemy.com\/case-studies\/how-krungthai-bank-linked-learning-strategy-to-business-strategy-with-udemy\/"},"modified":"2026-09-25T09:53:56","modified_gmt":"2026-09-25T09:53:56","slug":"how-krungthai-bank-linked-learning-strategy-to-business-strategy-with-udemy","status":"publish","type":"customers","link":"https:\/\/business.udemy.com\/fr\/case-studies\/how-krungthai-bank-linked-learning-strategy-to-business-strategy-with-udemy\/","title":{"rendered":"Comment la Krungthai Bank a align\u00e9 sa strat\u00e9gie d’apprentissage sur sa strat\u00e9gie d’entreprise gr\u00e2ce \u00e0 Udemy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"single-award-winner-case-study.php","resource_type":[7],"class_list":["post-176738","customers","type-customers","status-publish","hentry","resource_type-case-study","post","without-featured-image"],"acf":{"choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"company_logo":176766,"display_video_module":false,"award_selection":"2026_maximizing_impact","page_sections_to_display":["challenge","solution","results","looking_ahead"],"cta_buttons_to_display":["download_case_study","request_demo"],"archive_thumbnail":{"ID":176766,"id":176766,"title":"KTB","filename":"KTB.png","filesize":43420,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB.png.webp","link":"https:\/\/business.udemy.com\/fr\/case-studies\/how-krungthai-bank-linked-learning-strategy-to-business-strategy-with-udemy\/attachment\/ktb\/","alt":"","author":"177","description":"","caption":"","name":"ktb","status":"inherit","uploaded_to":176738,"date":"2026-09-09 04:04:18","modified":"2026-09-09 04:04:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":596,"height":348,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB.png.webp","medium_large-width":596,"medium_large-height":348,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB.png.webp","large-width":596,"large-height":348,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB.png.webp","1536x1536-width":596,"1536x1536-height":348,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB.png.webp","2048x2048-width":596,"2048x2048-height":348,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB.png.webp","genesis-block-theme-featured-image-width":596,"genesis-block-theme-featured-image-height":348,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB.png.webp","genesis-block-theme-featured-image-wide-width":596,"genesis-block-theme-featured-image-wide-height":348,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/KTB-480x280.png","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}},"page_title":"Comment la Krungthai Bank a align\u00e9 sa strat\u00e9gie d'apprentissage sur sa strat\u00e9gie d'entreprise gr\u00e2ce \u00e0 Udemy","resource_topics":["learning_culture"],"company_name":"Krungthai Bank","year_award_name":"Laur\u00e9at r\u00e9gional\u00a02026","category_name":"Optimisation de l'impact","industry_text":"Services financiers","company_hq_text":"Bangkok, Tha\u00eflande","number_of_employees_text":"Plus de 16\u00a0000","office_locations_text":"Tha\u00eflande","business_outcomes_repeater":[{"stat_number":"Am\u00e9lioration","stat_description":"de la vitesse de mise sur le march\u00e9"},{"stat_number":"Augmentation","stat_description":"de la cr\u00e9ation de valeur"},{"stat_number":"Am\u00e9lior\u00e9","stat_description":"qualit\u00e9 des livraisons"}],"challenge_heading":"La demande croissante des entreprises en mati\u00e8re d'innovation num\u00e9rique acc\u00e9l\u00e8re la n\u00e9cessit\u00e9 de doter les talents informatiques des comp\u00e9tences n\u00e9cessaires pour s'adapter aux nouvelles m\u00e9thodes de travail et \u00e0 l'\u00e9volution des technologies","challenge_description":"

La Krungthai Bank PCL est une banque commerciale d\u00e9tenue majoritairement par l’\u00c9tat et consid\u00e9r\u00e9e comme une banque d’importance syst\u00e9mique au niveau national en Tha\u00eflande. La banque joue un r\u00f4le essentiel dans le soutien \u00e0 la politique gouvernementale, aux programmes du secteur public et au d\u00e9veloppement \u00e9conomique global du pays. V\u00e9ritable trait d’union entre l’\u00c9tat, les entreprises et les citoyens, la Krungthai Bank allie sa mission de service public \u00e0 un engagement fort en faveur de la transformation num\u00e9rique, de l’inclusion financi\u00e8re et des services bancaires modernes. La banque s’engage \u00e0 promouvoir l’innovation afin de d\u00e9velopper des produits et services financiers adapt\u00e9s \u00e0 tous les segments de client\u00e8le, tout en am\u00e9liorant la qualit\u00e9 de vie des Tha\u00eflandais et en favorisant une croissance \u00e9conomique durable. Sa vision, \u00ab\u00a0Grandir ensemble pour la durabilit\u00e9\u00a0\u00bb, traduit son engagement \u00e0 offrir une vie meilleure \u00e0 tous les Tha\u00eflandais.<\/span><\/em> En septembre\u00a02023, la Krungthai Bank s’est lanc\u00e9e dans un programme de transformation ax\u00e9 sur des objectifs cl\u00e9s visant \u00e0 renforcer les capacit\u00e9s informatiques de la banque et sa main-d’\u0153uvre technologique. Cela a donn\u00e9 naissance au programme SpaceBlue, dont l’une des initiatives cl\u00e9s consistait \u00e0 red\u00e9finir les r\u00f4les informatiques afin de les aligner sur le nouveau mod\u00e8le op\u00e9rationnel cible de la banque. L’\u00e9quipe de la Krungthai Bank a repens\u00e9 et harmonis\u00e9 sa strat\u00e9gie d’apprentissage et de d\u00e9veloppement, qui constituait l’un des piliers essentiels de cette transformation.\u00a0<\/span> En mai\u00a02024, la banque a men\u00e9 des \u00e9valuations techniques de r\u00e9f\u00e9rence aupr\u00e8s de l’ensemble de ses employ\u00e9s informatiques, identifiant ainsi les d\u00e9ficits de comp\u00e9tences potentiels li\u00e9s \u00e0 l’alignement sur le nouveau mod\u00e8le op\u00e9rationnel et les nouvelles m\u00e9thodes de travail.<\/span> <\/span> <\/span>\u00ab\u00a0La Krungthai Bank a adopt\u00e9 une approche ax\u00e9e sur les r\u00e9sultats commerciaux lors de la conception de son programme de transformation des comp\u00e9tences. Nous avons clairement cern\u00e9 les besoin de notre entreprise et ce que l’on attend de la main-d’\u0153uvre informatique, ce qui constitue la base de notre programme d’apprentissage et de nos investissements\u00a0\u00bb, a d\u00e9clar\u00e9 Nuttavuth Punpugdee, Executive Vice President, Technology Group, Krungthai Bank.<\/span><\/p>\n","solution_heading":"D\u00e9velopper les comp\u00e9tences comme un fil conducteur tout au long du cycle de vie des employ\u00e9s","solution_description":"

En partenariat avec IBM et en s’appuyant sur son cadre de comp\u00e9tences informatiques solide et \u00e9prouv\u00e9, la Krungthai Bank a mis en correspondance les comp\u00e9tences avec leurs r\u00f4les, couvrant des domaines techniques tels que l’IA, l’ing\u00e9nierie des plate-formes, le d\u00e9veloppement, les op\u00e9rations informatiques, la cybers\u00e9curit\u00e9, l’architecture d’entreprise et la livraison agile. L’\u00e9quipe charg\u00e9e de la transformation des talents, les experts en la mati\u00e8re dans le domaine technologique et les \u00e9quipes RH ont valid\u00e9 chaque comp\u00e9tence par rapport \u00e0 l’orientation \u00e0 long terme de la banque. <\/span> <\/span> <\/span>La Krungthai Bank a choisi Udemy comme partenaire d’apprentissage en novembre\u00a02024 afin de d\u00e9velopper un programme d’apprentissage structur\u00e9 bas\u00e9 sur les comp\u00e9tences. La banque a d\u00e9fini trois indicateurs de r\u00e9sultats commerciaux\u00a0: la rapidit\u00e9 de mise sur le march\u00e9, le retour sur investissement et la qualit\u00e9 de la prestation, ainsi que l’engagement des employ\u00e9s, avant de construire un parcours d’apprentissage unique. Des programmes de d\u00e9veloppement de l’apprentissage (LDP) sp\u00e9cifiques \u00e0 chaque r\u00f4le ont permis de couvrir les comp\u00e9tences \u00e0 tous les niveaux d’aptitude, chacun \u00e9tant adapt\u00e9 aux r\u00e9sultats de l’\u00e9valuation de base de chaque employ\u00e9.\u00a0<\/span> Le programme s’articulait sur trois \u00e9l\u00e9ments fondamentaux\u00a0:<\/span> <\/span> <\/span>\u2022 Mod\u00e8le op\u00e9rationnel cible\u00a0: <\/b>d\u00e9finition des comp\u00e9tences informatiques requises et des r\u00f4les avant toute conception d’apprentissage<\/span> <\/span>\u2022 Cartographie des comp\u00e9tences\u00a0: <\/b>mise en correspondance des comp\u00e9tences et des niveaux de ma\u00eetrise avec les r\u00f4les, en utilisant le cadre des comp\u00e9tences informatiques et des talents d’IBM<\/span> <\/span>\u2022 Parcours d’apprentissage sur mesure\u00a0: <\/b>mise en place de parcours d’apprentissage Udemy adapt\u00e9s \u00e0 l’\u00e9valuation initiale de chaque employ\u00e9, couvrant tous les niveaux de comp\u00e9tence<\/span> <\/span> \u00ab\u00a0\u00c0 mesure que la technologie \u00e9volue, les comp\u00e9tences sont la monnaie de l’avenir. Une base solide de comp\u00e9tences permet \u00e0 notre main-d’\u0153uvre de s’adapter, d’\u00e9voluer et de s’\u00e9panouir dans un monde en mutation\u00a0\u00bb, a d\u00e9clar\u00e9 M. Punpugdee.<\/span><\/p>\n","results_heading":"Renforcement des comp\u00e9tences techniques et cr\u00e9ation de valeur mesurable","results_description":"

L’\u00e9quipe a mesur\u00e9 les r\u00e9sultats en \u00e9valuant l’efficacit\u00e9 de la formation \u00e0 quatre niveaux, chacun s’appuyant sur les donn\u00e9es op\u00e9rationnelles.\u00a0<\/span> \u2022 Au niveau\u00a01, la Krungthai Bank a rendu obligatoire le programme d’apprentissage SpaceBlue pour l’ensemble des employ\u00e9s informatiques. La plate-forme d’analyse Udemy a suivi les taux d’utilisation active, la qualit\u00e9 de la validation des cours et la participation mensuelle aux d\u00e9fis afin de distinguer l’apprentissage r\u00e9el de la simple conformit\u00e9. Il en a r\u00e9sult\u00e9 un taux \u00e9lev\u00e9 d’utilisation active et de validation du LDP.<\/span> \u2022 Au niveau\u00a02, ses \u00e9valuations techniques r\u00e9alis\u00e9es avant et apr\u00e8s le programme ont permis de mesurer l’\u00e9volution des comp\u00e9tences au niveau de chaque r\u00f4le. Les r\u00e9sultats \u00e9taient sans \u00e9quivoque\u00a0: la main-d’\u0153uvre a acc\u00e9d\u00e9 \u00e0 une classification de haut niveau de qualification.<\/span> \u2022 Au niveau\u00a03, l’enqu\u00eate sur implication des employ\u00e9s a mesur\u00e9 les changements comportementaux et culturels \u00e0 l’aide du mod\u00e8le implication Say-Stay-Strive (Dire-Rester-S’efforcer), les scores d’engagement \u00e9tant am\u00e9lior\u00e9es dans toutes les dimensions.<\/span> \u2022 Au niveau\u00a04, la banque a \u00e9valu\u00e9 les r\u00e9sultats commerciaux par rapport aux r\u00e9f\u00e9rences \u00e9tablies avant le programme. La rapidit\u00e9 de mise sur le march\u00e9 s’est am\u00e9lior\u00e9e, la cr\u00e9ation de valeur a augment\u00e9 et la qualit\u00e9 de prestation s’est renforc\u00e9e.<\/span> \u00ab\u00a0Cette distinction s’explique par le fait que le programme a produit des r\u00e9sultats concrets tant sur le plan commercial que pour la main-d’\u0153uvre, en renfor\u00e7ant les comp\u00e9tences, en acc\u00e9l\u00e9rant l’ex\u00e9cution et en g\u00e9n\u00e9rant une valeur durable plut\u00f4t qu’en augmentant simplement les taux d’ach\u00e8vement des cours\u00a0\u00bb, a d\u00e9clar\u00e9 M. Punpugdee.<\/span><\/p>\n","looking_ahead_heading":"Lier la strat\u00e9gie d'apprentissage \u00e0 la strat\u00e9gie de l'entreprise","looking_ahead_description":"

La Krungthai Bank continue d’\u00e9tendre le programme d’apprentissage SpaceBlue pour d\u00e9velopper des comp\u00e9tences dans de nouveaux domaines de capacit\u00e9, en utilisant le m\u00eame mod\u00e8le de connexion entre l’investissement dans l’apprentissage et les r\u00e9sultats commerciaux. En mettant en place un programme de d\u00e9veloppement structur\u00e9, ax\u00e9 sur l’\u00e9valuation et li\u00e9 \u00e0 l’\u00e9volution de carri\u00e8re, la Krungthai Bank envoie un message clair \u00e0 ses employ\u00e9s\u00a0: leur croissance est une priorit\u00e9 strat\u00e9gique, et non un avantage discr\u00e9tionnaire.<\/span> <\/span> <\/span>\u00ab\u00a0La Krungthai Bank a identifi\u00e9 une lacune pr\u00e9cise, mis en place une architecture pr\u00e9cise pour y rem\u00e9dier, l’a d\u00e9ploy\u00e9e en s’appuyant sur les relations de confiance entre les responsables hi\u00e9rarchiques des employ\u00e9s et les partenaires RH, et a mesur\u00e9 les r\u00e9sultat par rapport aux r\u00e9sultats commerciaux qu’elle \u00e9tait cens\u00e9e produire. Voil\u00e0 \u00e0 quoi ressemble l’articulation entre la strat\u00e9gie d’apprentissage et la strat\u00e9gie d’entreprise lorsqu’elle est mise en \u0153uvre de mani\u00e8re r\u00e9fl\u00e9chie\u00a0\u00bb, a d\u00e9clar\u00e9 M. Punpugdee.<\/span><\/p>\n","cta_heading":"D\u00e9couvrez Udemy\u00a0Business en action.","cta_subheading":"Commencez d\u00e8s aujourd'hui.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/10\/Krungthai-Bank_OAA_Maximizing-Impact_Case-Stud_One-Pager.pdf"},"yoast_head":"\n\u00c9tude de cas client - Comment la Krungthai Bank a align\u00e9 sa strat\u00e9gie d'apprentissage sur sa strat\u00e9gie d'entreprise gr\u00e2ce \u00e0 Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment la Krungthai Bank a align\u00e9 sa strat\u00e9gie d'apprentissage sur sa strat\u00e9gie d'entreprise gr\u00e2ce \u00e0 Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/fr\/case-studies\/how-krungthai-bank-linked-learning-strategy-to-business-strategy-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T09:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/fr\\\/case-studies\\\/how-krungthai-bank-linked-learning-strategy-to-business-strategy-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/fr\\\/case-studies\\\/how-krungthai-bank-linked-learning-strategy-to-business-strategy-with-udemy\\\/\",\"name\":\"\u00c9tude de cas client - 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