{"id":172740,"date":"2026-08-03T20:25:39","date_gmt":"2026-08-03T20:25:39","guid":{"rendered":"https:\/\/business.udemy.com\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/"},"modified":"2026-08-03T20:25:39","modified_gmt":"2026-08-03T20:25:39","slug":"how-publicis-groupe-is-building-a-workforce-thats-ai-enabled","status":"publish","type":"resources","link":"https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/","title":{"rendered":"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"on24-event-registration.php","categories":[],"resource_type":[116,8],"event_status":[332],"class_list":["post-172740","resources","type-resources","status-publish","hentry","resource_type-events","resource_type-webinars","event_status-upcoming","post","without-featured-image"],"acf":{"marketo_form_id":"4471","choose_resource_hubs":["default"],"publish_to_selected_resource_hubs":["yes"],"event_date_end":"","event_date_start":"2026-08-19","event_type":"Webinar","is_event_page_hosted_outside_of_businessudemycom":"No","form_completion_redirect":"message","event_name_datalayer":"eventWebinarRegistrationSuccess","event_action_type_internal_eventing":"Conversion","event_name_label_internal_eventing":"Event\/Webinar Registration","hide_legal_terms":false,"hero_image":172742,"event_timezone":"PT","marketo_form":{"marketo_form_id":"4471","webinar_options":[{"webinar_name":"19 de agosto a las 8:00\u00a0a.\u00a0m.\u00a0PT\/11:00\u00a0a.\u00a0m.\u00a0ET\/4:00\u00a0p.\u00a0m.\u00a0BST","webinar_id":"5438172"},{"webinar_name":"20 de agosto a las 4:00\u00a0p.\u00a0m. AEST (APAC)","webinar_id":"5446192"},{"webinar_name":"20 de agosto a las 10:00\u00a0a.\u00a0m. BST\/11:00\u00a0p\u00a0m. CEST (EMEA)","webinar_id":"5446190"},{"webinar_name":"20 de agosto a las 11:00\u00a0a.\u00a0m. BRT (portugu\u00e9s)","webinar_id":"5446150"},{"webinar_name":"20 de agosto 11:00\u00a0a.\u00a0m. CST (espa\u00f1ol)","webinar_id":"5446177"}],"form_completion_redirect":"message","custom_thank_you_header":"Gracias por registrarte","custom_thank_you_message":"Revisa tu correo electr\u00f3nico para ver el enlace para agregar el evento a tu calendario y el enlace para ver la sesi\u00f3n.","form_completion_redirect_relative_url":"","open_redirect_in_new_tab":false,"form_completion_redirect_custom_url":"","custom_submit_button_text":"Reg\u00edstrate ahora","event_name_datalayer":"eventWebinarRegistrationSuccess","event_action_type_internal_eventing":"Conversion","event_name_label_internal_eventing":"Event\/Webinar Registration","hide_legal_terms":false},"key_topics_repeater":[{"key_topic":"Escalar una academia de IA empresarial y desarrollar habilidades alineadas con el negocio"},{"key_topic":"Ganar tratando el aprendizaje como un producto e iterando r\u00e1pidamente "},{"key_topic":"Gestionar el desarrollo del liderazgo en toda tu organizaci\u00f3n"},{"key_topic":"Mostrar impacto usando m\u00e9tricas significativas"}],"show_agenda_section":false,"agenda_repeater":[{"agenda_item_date":null,"agenda_item_time":"8:00 am","agenda_item_title":"El elemento del programa va aqu\u00ed","agenda_item_description":"La descripci\u00f3n breve va aqu\u00ed"},{"agenda_item_date":null,"agenda_item_time":"10:00 am","agenda_item_title":"El elemento del programa va aqu\u00ed","agenda_item_description":"La descripci\u00f3n breve va aqu\u00ed"},{"agenda_item_date":null,"agenda_item_time":"1:00 pm","agenda_item_title":"El elemento del programa va aqu\u00ed","agenda_item_description":"La descripci\u00f3n breve va aqu\u00ed"}],"show_related_resources_section":true,"related_resource_topic":{"related_resources_group":"skills"},"show_on_demand_experience":false,"event_date_details":{"event_date_start":"2026-08-19","event_date_end":"","show_date_in_catalog":"yes"},"on24_event_id":"5259800","on24_event_key":"2F0D2737610C172ACE19D4D0EC5E44E3","webinar_options":[{"webinar_name":"19 de agosto a las 8:00\u00a0a.\u00a0m.\u00a0PT\/11:00\u00a0a.\u00a0m.\u00a0ET\/4:00\u00a0p.\u00a0m.\u00a0BST","webinar_id":"5438172"},{"webinar_name":"20 de agosto a las 4:00\u00a0p.\u00a0m. AEST (APAC)","webinar_id":"5446192"},{"webinar_name":"20 de agosto a las 10:00\u00a0a.\u00a0m. BST\/11:00\u00a0p\u00a0m. CEST (EMEA)","webinar_id":"5446190"},{"webinar_name":"20 de agosto a las 11:00\u00a0a.\u00a0m. BRT (portugu\u00e9s)","webinar_id":"5446150"},{"webinar_name":"20 de agosto 11:00\u00a0a.\u00a0m. CST (espa\u00f1ol)","webinar_id":"5446177"}],"hide_hero_heading":false,"hide_hero_image":false,"hero_container_custom_class":"","hero_cta_button_class":"","show_event_hero_tags":true,"form_background_color":"#f2efff","speakers_custom_background_class":"","agenda_item_background_color":"#F2EFFF","custom_h2_font_class":"","sponsors":false,"ungate":false,"custom_css":"","custom_js":"","resource_topics":["leadership_development","l_d_best_practices","learning_culture","ai_transformation"],"custom_thank_you_header":"Gracias por registrarte","custom_thank_you_message":"Revisa tu correo electr\u00f3nico para ver el enlace para agregar el evento a tu calendario y el enlace para ver la sesi\u00f3n.","custom_submit_button_text":"Reg\u00edstrate ahora","hero_heading":"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA","start_time_subheading":"Reg\u00edstrate ahora","cta_button_text":"Reserva tu lugar","marketo_form_heading":"Reg\u00edstrate ahora","body_heading":"Descubre c\u00f3mo un enfoque centrado en el liderazgo impuls\u00f3 una incorporaci\u00f3n m\u00e1s r\u00e1pida, la adopci\u00f3n de la IA y el crecimiento empresarial.","body_text":"

\u00bfTienes problemas para lograr una verdadera transformaci\u00f3n de la IA que vaya m\u00e1s all\u00e1 de superponer la IA a los sistemas existentes? \u00bfQuieres que tus equipos sepan cu\u00e1ndo usarla y cu\u00e1ndo no? \u00bfNecesitas ayuda para que no solo todos dominen IA, sino que tambi\u00e9n adquieran habilidades en ella? \u00danete a nuestro seminario web de Leaders Connect el 19 y 20 de agosto para descubrir c\u00f3mo una de las empresas de comunicaci\u00f3n m\u00e1s grandes del mundo est\u00e1 creando un fuerza laboral con habilidades en IA a gran escala.\u00a0\u00a0<\/span> Joe Griffith, vicepresidente de Desarrollo de Talento en Publicis Groupe<\/strong>, y Trena Minudri, directora de Aprendizaje en Coursera<\/strong>, hablar\u00e1n sobre el camino de Publicis Groupe para lograr un aumento del 20\u00a0% en los ingresos a\u00f1o tras a\u00f1o y un 66\u00a0% de aceleraci\u00f3n en la incorporaci\u00f3n. Adem\u00e1s, descubre por qu\u00e9 es clave comenzar por tus l\u00edderes.<\/span> <\/p>\n

<\/div>\n","key_topics_heading":"Acomp\u00e1\u00f1anos para aprender lo siguiente:","body_bottom_text":"Todas las sesiones contar\u00e1n con traducci\u00f3n simult\u00e1nea y subt\u00edtulos.","speakers_heading":"Conoce a los oradores presentados","speakers_repeater":[{"speaker_name":"Trena Minudri","speaker_title":"Director de Aprendizaje","speaker_photo":172743,"speaker_bio_link":"https:\/\/www.linkedin.com\/in\/trenaminudri\/","speaker_card_color":"","speaker_text_color":"#FFFFFF"},{"speaker_name":"Joe Griffith","speaker_title":"Vicepresidente de Desarrollo de Talento ","speaker_photo":172745,"speaker_bio_link":"https:\/\/www.linkedin.com\/in\/josephmgriffith\/?skipRedirect=true","speaker_card_color":"","speaker_text_color":"#FFFFFF"}],"archive_thumbnail":{"ID":172741,"id":172741,"title":"EVT26Q3_Leaders Connect_Resource Thumbnail","filename":"EVT26Q3_Leaders-Connect_Resource-Thumbnail.png","filesize":464972,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","link":"https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/attachment\/evt26q3_leaders-connect_resource-thumbnail-2\/","alt":"","author":"171","description":"","caption":"","name":"evt26q3_leaders-connect_resource-thumbnail-2","status":"inherit","uploaded_to":172740,"date":"2026-07-28 23:15:43","modified":"2026-07-28 23:15:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/business.udemy.com\/wp-includes\/images\/media\/default.png","width":1192,"height":696,"sizes":{"thumbnail":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-150x88.png.webp","thumbnail-width":150,"thumbnail-height":88,"medium":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-300x175.png.webp","medium-width":300,"medium-height":175,"medium_large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-768x448.png.webp","medium_large-width":768,"medium_large-height":448,"large":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-1024x598.png.webp","large-width":1024,"large-height":598,"1536x1536":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","1536x1536-width":1192,"1536x1536-height":696,"2048x2048":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","2048x2048-width":1192,"2048x2048-height":696,"genesis-block-theme-featured-image":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","genesis-block-theme-featured-image-width":1192,"genesis-block-theme-featured-image-height":696,"genesis-block-theme-featured-image-wide":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail.png.webp","genesis-block-theme-featured-image-wide-width":1192,"genesis-block-theme-featured-image-wide-height":696,"genesis-block-theme-logo":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-300x175.png.webp","genesis-block-theme-logo-width":300,"genesis-block-theme-logo-height":175,"genesis-block-theme-mobile":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/07\/EVT26Q3_Leaders-Connect_Resource-Thumbnail-480x280.png.webp","genesis-block-theme-mobile-width":480,"genesis-block-theme-mobile-height":280}}},"yoast_head":"\nC\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA - Udemy Business<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/\",\"name\":\"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA - Udemy Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/#website\"},\"datePublished\":\"2026-08-03T20:25:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/resources\\\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/resource-center\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/#website\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/\",\"name\":\"Udemy Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/#organization\",\"name\":\"Udemy Business\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/udemy-business-logo.svg\",\"contentUrl\":\"https:\\\/\\\/business.udemy.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/udemy-business-logo.svg\",\"width\":164,\"height\":28,\"caption\":\"Udemy Business\"},\"image\":{\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/udemy\",\"https:\\\/\\\/x.com\\\/udemy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/udemy\",\"https:\\\/\\\/www.instagram.com\\\/udemy\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA - Udemy Business","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"es_MX","og_type":"article","og_title":"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA","og_url":"https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/","og_site_name":"Udemy Business","article_publisher":"https:\/\/www.facebook.com\/udemy","og_image":[{"width":1200,"height":630,"url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@udemy","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/","url":"https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/","name":"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA - Udemy Business","isPartOf":{"@id":"https:\/\/business.udemy.com\/es-419\/#website"},"datePublished":"2026-08-03T20:25:39+00:00","breadcrumb":{"@id":"https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/business.udemy.com\/es-419\/resources\/how-publicis-groupe-is-building-a-workforce-thats-ai-enabled\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.udemy.com\/es-419\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/business.udemy.com\/es-419\/resource-center\/"},{"@type":"ListItem","position":3,"name":"C\u00f3mo Publicis Groupe est\u00e1 creando una fuerza laboral con habilidades en IA"}]},{"@type":"WebSite","@id":"https:\/\/business.udemy.com\/es-419\/#website","url":"https:\/\/business.udemy.com\/es-419\/","name":"Udemy Business","description":"","publisher":{"@id":"https:\/\/business.udemy.com\/es-419\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.udemy.com\/es-419\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/business.udemy.com\/es-419\/#organization","name":"Udemy Business","url":"https:\/\/business.udemy.com\/es-419\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/business.udemy.com\/es-419\/#\/schema\/logo\/image\/","url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/04\/udemy-business-logo.svg","contentUrl":"https:\/\/business.udemy.com\/wp-content\/uploads\/2021\/04\/udemy-business-logo.svg","width":164,"height":28,"caption":"Udemy Business"},"image":{"@id":"https:\/\/business.udemy.com\/es-419\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/udemy","https:\/\/x.com\/udemy","https:\/\/www.linkedin.com\/company\/udemy","https:\/\/www.instagram.com\/udemy\/"]}]}},"_links":{"self":[{"href":"https:\/\/business.udemy.com\/es-419\/wp-json\/wp\/v2\/resources\/172740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.udemy.com\/es-419\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/business.udemy.com\/es-419\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/business.udemy.com\/es-419\/wp-json\/wp\/v2\/media?parent=172740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.udemy.com\/es-419\/wp-json\/wp\/v2\/categories?post=172740"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/business.udemy.com\/es-419\/wp-json\/wp\/v2\/resource_type?post=172740"},{"taxonomy":"event_status","embeddable":true,"href":"https:\/\/business.udemy.com\/es-419\/wp-json\/wp\/v2\/event_status?post=172740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}