{"id":83458,"date":"2024-03-07T22:08:22","date_gmt":"2024-03-07T22:08:22","guid":{"rendered":"https:\/\/business.udemy.com\/learning-path\/genai-skills-for-marketing-professionals\/"},"modified":"2025-05-16T20:40:13","modified_gmt":"2025-05-16T20:40:13","slug":"ai-skills-for-marketing-professionals","status":"publish","type":"learning-path","link":"https:\/\/business.udemy.com\/es-419\/learning-path\/ai-skills-for-marketing-professionals\/","title":{"rendered":"Habilidades de IA para profesionales de marketing"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","jv_blocks_editor_width":"","_genesis_block_theme_hide_title":false},"class_list":["post-83458","learning-path","type-learning-path","status-publish","hentry","post","without-featured-image"],"acf":{"best_for":false,"skills":[{"skill":"Investigaci\u00f3n y an\u00e1lisis del p\u00fablico"},{"skill":"Creaci\u00f3n de contenido basada en datos"},{"skill":"Dominio en SEO"},{"skill":"Campa\u00f1as estrat\u00e9gicas de marketing"},{"skill":"Generaci\u00f3n y conversi\u00f3n de clientes potenciales"},{"skill":"Creaci\u00f3n y edici\u00f3n de videos"},{"skill":"Investigaci\u00f3n de mercado y an\u00e1lisis de datos"}],"title":"Habilidades de IA para profesionales de marketing","heading_paragraph":"<p><span style=\"font-weight: 400;\">Esta v\u00eda de aprendizaje est\u00e1 dise\u00f1ada con el fin de que los profesionales de marketing aprovechen la IA para la segmentaci\u00f3n de p\u00fablico, la creaci\u00f3n de contenido basada en datos, el dominio en SEO, la investigaci\u00f3n de mercado impulsada por IA y m\u00e1s.<\/span><\/p>\n","description_paragraph":"<h3><b>Objetivos de aprendizaje:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usar la investigaci\u00f3n de p\u00fablico impulsada por IA para entender a tus clientes ideales y atraer as\u00ed a las personas adecuadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejorar las estrategias de marketing de contenido, incluida la redacci\u00f3n de entradas de blog y correos electr\u00f3nicos optimizados para SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descubrir c\u00f3mo atraer a m\u00e1s clientes potenciales y optimizar la generaci\u00f3n y conversi\u00f3n de clientes potenciales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplicar t\u00e9cnicas de creaci\u00f3n de videos impulsadas por IA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aprender a utilizar la IA para realizar estudios de mercado con el fin de obtener informaci\u00f3n m\u00e1s detallada, pronosticar tendencias, adelantarte a la competencia y tomar decisiones basadas en datos.<\/span><\/li>\n<\/ul>\n<h3><b>P\u00fablico objetivo:<\/b><\/h3>\n<p> <span style=\"font-weight: 400;\">Esta v\u00eda de aprendizaje est\u00e1 dise\u00f1ada para profesionales de marketing que deseen explorar la IA en el marketing, actualizar sus conocimientos y estar al corriente de los \u00faltimos avances de la IA en este campo.<\/span><\/p>\n","category":"Profesionales comerciales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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