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Insi es una consultor\u00eda de evoluci\u00f3n digital que act\u00faa como un socio estrat\u00e9gico de organizaciones a lo largo de sus recorridos de transformaci\u00f3n, conectando diagn\u00f3stico, estrategia y ejecuci\u00f3n con tecnolog\u00eda. Con m\u00e1s de 2700\u00a0empleados en 25\u00a0pa\u00edses y m\u00e1s de 370\u00a0ciudades, Insi presta servicios a m\u00e1s de 200\u00a0clientes a trav\u00e9s de datos e IA, SAP, Salesforce e interacciones de nube en sectores como venta minorista, salud, energ\u00eda y telecomunicaciones. Information Services Group (ISG) reconoce a la empresa como l\u00edder en tres cuadrantes de Provider Lens, y tiene una calificaci\u00f3n de 4,8 de 5 en Gartner Peer Insights. Con sede en S\u00e3o Paulo, Brasil, Insi se gu\u00eda por su prop\u00f3sito corporativo: el crecimiento humano con tecnolog\u00eda.<\/span><\/em> La adopci\u00f3n de la IA en Insi fue fragmentada. Aunque los l\u00edderes reconocieron la IA como una tendencia importante del mercado, la empresa necesitaba un enfoque estructurado para desarrollar capacidades de IA en todos los niveles organizacionales y transformar el conocimiento en aplicaciones comerciales pr\u00e1cticas. El desaf\u00edo no fue solo capacitar a los empleados, sino construir la capacidad necesaria para crear soluciones y mejorar los resultados comerciales.<\/span> <\/span> <\/span>“El objetivo no era simplemente aumentar la finalizaci\u00f3n de cursos, sino construir la capacidad necesaria para que los empleados crearan soluciones y mejoraran los resultados comerciales”, afirm\u00f3 <\/span>Viviane Furquim, directora ejecutiva de Personas y Desempe\u00f1o.<\/span> \u201cNo pod\u00edamos hacerlo sin una plataforma como Udemy\u201d.<\/span><\/p>\n","solution_heading":"Una arquitectura de aprendizaje construida sobre la estrategia empresarial","solution_description":"

Para convertir la conciencia fragmentada de la IA en una capacidad empresarial real, Insi construy\u00f3 una arquitectura de aprendizaje que vincula cada recorrido de desarrollo a una prioridad estrat\u00e9gica. Tiene como base un flujo sencillo: Insi\u00a0Skills identifica la carencia de capacidades que hay que abordar y Udemy\u00a0Business proporciona el contenido de aprendizaje para lograrlo.<\/span> El proceso comienza con <\/span>Insi\u00a0Skills, una plataforma interna de inteligencia de competencias que vincula continuamente las habilidades a las exigencias del negocio.<\/span> La empresa alinea esta informaci\u00f3n valiosa con la planificaci\u00f3n estrat\u00e9gica y un cuadro de mando integral (BSC), lo que le permite definir qu\u00e9 capacidades desarrollar para apoyar el crecimiento.<\/span> En otras palabras, Insi\u00a0Skills le dice a Insi <\/span>qu\u00e9<\/span><\/i> aprender. <\/span>Y, una vez que Insi\u00a0Skills identifica una carencia de habilidades estrat\u00e9gicas, Insi\u00a0Academy dise\u00f1a v\u00edas de aprendizaje espec\u00edficas con Udemy\u00a0Business.\u00a0<\/span> Cada ruta de aprendizaje se conecta al plan de desarrollo individual del empleado a trav\u00e9s de Insi\u00a0Performance para garantizar que el desarrollo se integre con el crecimiento profesional y la gesti\u00f3n del desempe\u00f1o. Estas experiencias se encuentran dentro de Insi\u00a0ScaleUp, el ecosistema de carrera y desarrollo de Insi, que ofrece a los empleados v\u00edas de aprendizaje personalizadas basadas en su perfil de competencias, expectativas de la funci\u00f3n y oportunidades de desarrollo de carrera futuras. <\/span> <\/span> <\/span>La iniciativa de desarrollo de habilidades de IA generativa (GenAI) es un ejemplo robusto:<\/span> <\/span> <\/span>\u2022 Mapeo de competencias: <\/b>Insi\u00a0Skills identific\u00f3 la IA como una carencia cr\u00edtica de capacidades y la vincul\u00f3 a las exigencias comerciales a trav\u00e9s del BSC.<\/span> <\/span>\u2022 V\u00edas dirigidas: <\/b>Insi\u00a0Academy dise\u00f1\u00f3 v\u00edas de aprendizaje de Udemy\u00a0Business con una combinaci\u00f3n de contenido estructurado, aplicaci\u00f3n pr\u00e1ctica y desaf\u00edos empresariales reales; <\/span>por su parte, Udemy\u00a0Business es <\/span>c\u00f3mo<\/span><\/i> los empleados aprenden a enfrentar esos desaf\u00edos.<\/span> <\/span>\u2022 Aprendizaje aplicado: <\/b>las Comunidades de pr\u00e1ctica de IA, los talleres pr\u00e1cticos y los proyectos internos reales garantizaron que los empleados pudieran crear soluciones y no simplemente completar cursos.<\/span> Para reforzar el compromiso, Insi conecta el aprendizaje con el reconocimiento. Los empleados participan en iniciativas de reconocimiento interno y tienen oportunidades de presentar proyectos exitosos durante reuniones globales de negocios. Esto hace que el aprendizaje pase de ser una actividad individual a una contribuci\u00f3n visible al crecimiento organizacional.<\/span> <\/span> <\/span>“En Insi, la estrategia de aprendizaje comienza con la estrategia del negocio”, coment\u00f3 Furquim. \u201cNuestro enfoque con Udemy fue dise\u00f1ado para garantizar que cada iniciativa de aprendizaje aborde una capacidad empresarial real necesaria para ejecutar nuestras prioridades estrat\u00e9gicas\u201d.<\/span><\/p>\n","results_heading":"80\u00a0% de la fuerza laboral capacitada e impacto comercial medible","results_description":"

El equipo midi\u00f3 los resultados con el modelo Kirkpatrick de cuatro niveles para evaluar la eficacia de la capacitaci\u00f3n. En menos de seis meses, Insi capacit\u00f3 al 80\u00a0% de su fuerza laboral prioritaria en IA. La iniciativa permiti\u00f3 a Insi crear cinco nuevas ofertas comerciales basadas en IA, reducir el esfuerzo de gesti\u00f3n de proyectos en un 40\u00a0% y mejorar la eficiencia operativa en un 40\u00a0% en reclutamiento, asistencia al cliente y operaciones de TI.<\/span> <\/span> <\/span>La soluci\u00f3n de automatizaci\u00f3n de RR.\u00a0HH. redujo el tiempo de validaci\u00f3n de ajustes salariales de cuatro a cinco horas a aproximadamente una hora y 20\u00a0minutos. Insi redise\u00f1\u00f3 Insi\u00a0League, su programa de pasant\u00edas y reci\u00e9n egresados de la empresa, con v\u00edas de aprendizaje de Udemy\u00a0Business, certificaciones t\u00e9cnicas, programas de mentor\u00eda y proyectos reales de negocios. El 60\u00a0% de los participantes obtuvo certificaciones de SAP y Amazon Web Services (AWS).<\/span> <\/span> <\/span>\u201cUdemy\u00a0Business nos ayuda a asegurarnos de que las inversiones en aprendizaje est\u00e9n directamente conectadas a prioridades comerciales medibles, convirtiendo el desarrollo de los empleados en un motor de desempe\u00f1o organizacional\u201d, afirm\u00f3 Furquim.<\/span><\/p>\n","looking_ahead_heading":"Desarrollo continuo de la fuerza laboral","looking_ahead_description":"

Insi sigue expandiendo su estrategia de aprendizaje en capacidades comerciales adicionales, con base en el mismo modelo de conectar el aprendizaje a las prioridades de negocios a trav\u00e9s de Insi\u00a0Skills, Insi\u00a0Academy e Insi\u00a0Performance. La empresa planea extender el modelo de desarrollo de habilidades de GenAI a otras \u00e1reas de capacidad estrat\u00e9gica que su plataforma de inteligencia de competencias identifique.<\/span> <\/span> <\/span>\u201cA medida que expandimos el aprendizaje en m\u00e1s \u00e1reas de capacidad, Udemy\u00a0Business nos brinda contenido seleccionado y la flexibilidad para hacer que nuestra fuerza laboral siga desarrollando las habilidades que nuestra estrategia de negocios exige\u201d, indic\u00f3 Furquim.<\/span><\/p>\n","cta_heading":"Ve a Udemy Business en acci\u00f3n.","cta_subheading":"Comienza hoy.","case_study_pdf_download_url":"https:\/\/business.udemy.com\/wp-content\/uploads\/2026\/09\/Insi_OAA_Case-Study_One-pager.pdf"},"yoast_head":"\nEstudio de caso de cliente - C\u00f3mo Insi convirti\u00f3 el aprendizaje en un impulsor estrat\u00e9gico del negocio con Udemy - Udemy Business<\/title>\n<meta name=\"description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.udemy.com\/es-419\/case-studies\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Insi convirti\u00f3 el aprendizaje en un impulsor estrat\u00e9gico del negocio con Udemy\" \/>\n<meta property=\"og:description\" content=\"Companies trust Udemy for Business to meet their learning and development needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.udemy.com\/es-419\/case-studies\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\/\" \/>\n<meta property=\"og:site_name\" content=\"Udemy Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/udemy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T14:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.udemy.com\/wp-content\/uploads\/2023\/06\/udemy-business-organic-social-share-1200x630-refresh-2.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@udemy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/case-studies\\\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\\\/\",\"url\":\"https:\\\/\\\/business.udemy.com\\\/es-419\\\/case-studies\\\/how-insi-turned-learning-into-a-strategic-business-driver-with-udemy\\\/\",\"name\":\"Estudio de caso de cliente - 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