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Managing Innovation

Innovation is often compared to lightning or flying sparks, spontaneous and uncontrollable. Although randomness and serendipity clearly play a role in innovation, and no single analytical tool can innovate in itself, the innovation process can be managed effectively through a set of scientific principles and analytical tools.

This course presents key scientific principles that underlie successful innovation and frameworks and methods for mastering innovation. Learners will discover how to manage and benefit from the process of innovation as they generate creative and innovative ideas to help their company. Participants will see how innovation creates stronger, more capable, and more profitable organizations.

A combination of expertise, the instructors’ own collective experiences, and the science behind a process-based approach to innovation will provide both theoretical and practical insights into this opportunity to fundamentally change the way we work.

Download the Course Overview

Learners Will:

  • Understand the fundamental concepts of innovation
  • Experience innovation tournaments as a useful tool for generating opportunities
  • Learn to apply theory to a real organizational challenge
  • Build an innovation tool kit to help them become a more effective innovator

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Authors


Christian Terwiesch

Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania

Karl T. Ulrich

Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania

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