Driving Customer Value
Going to Market with a Customer Focus
With Driving Customer Value, learners will reach beyond traditional marketing methods. Leaders will be equipped with modern concepts and tools to effectively collect, analyze and respond to customer metrics and build a customer-centric strategy designed to win in an ever changing and highly competitive business landscape.
Through the perspective of customer value, learners will be better positioned to improve their organization’s focus on customers. This course enables learners to explore and define customer value and competitive advantage within their organizations, and learn how to communicate that value to stakeholders.
Download the Course OverviewLearners Will:
- Articulate a clear, coherent value proposition for their product offering
- Demonstrate why customers should buy from them rather than from their competition
- Develop a customer-centric mindset
Discover how cohort learning can help your team
Developed in partnership with:
Topics:
- Marketing
Authors:
Tailored to your company’s specific needs
Guided learning with experienced moderators
Bite-sized courses improve content retention
AI-fueled analytics provide actionable insights
Dedicated Customer Success Partner
Explore how cohort learning has helped customers develop their workforce
Check out stories in consumer goods and life-sciences — or read more case studies here.