Establishing a Company-Wide Learning Program for Employee Career and Personal Development at Tractive


When Tractive, an Austria-based tech company that produces GPS trackers for dogs and cats, surveyed their employees, they discovered that a large percentage of their workforce would like more training opportunities. Tractive’s People Operations team went on a mission to find a platform that would give their employees access to a wide-range of technical and soft-skills courses on-demand and available anywhere.


Almost a year later, 91% of Tractive employees are active users of Udemy Business, and they spend nearly two hours a week on the platform. Across all teams, courses relating to increasing productivity, management and communication are the most in demand. In addition, each team has access to technical courses tailored to their own specialization. “The individual learning paths in particular were a decisive factor for us. This way, we can support all employees in their career as well as their personal development,” explains Marlene Kampelmüller, Head of Human Resources.


“We are pleased that Udemy Business has been so well received by our employees and that they are happy with our choice,” says Marlene. To ensure that the right courses are available quickly and easily for everyone, Udemy Business is also part of the company’s annual feedback meetings. A personal learning path is then created for each employee, with courses in which they are interested and which are relevant for their personal and professional development.

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