Century 21 improves agent quality, growth, and productivity in a people-first business

Century 21 customer header

In need of a scalable solution that would make their training suite, C21 University, accessible to agents across their offices, Century 21 turned to Udemy for Business for learning at a global level.

The Challenge

Century 21 considers real estate to be a people-first business but technology has changed how agents, brokers and managers must operate to stay competitive. Century 21 University was built to provide brokers and affiliates access to resources they need to stay competitive and ensure their progressive professional growth.

The company needed a partner to expand the content and accessibility of its C21 courses to help improve agent quality, growth and productivity so that consumers who choose C21 receive exceptional service.

The Solution

Century 21 selected the Udemy for Business platform to launch two new proprietary courses to educate its brokers, managers and agents. Udemy was the only platform that allowed Century 21 to create its own content to integrate into its current learning program.

The first course was built for brokers and managers training affiliates in a systematic approach to attract talent and retain independent contractor agents. Using Udemy’s platform, Century 21 brokers and managers engage in a 9-week blended self-paced and coached program, where they are immersed in the extended Century 21 community and learn how to work together in a convenient self-study environment. But unlike traditional platforms, they aren’t trained alone; Udemy for Business enables coaches to be there as “curators” to guide them on their journey.

The second course, a multi-session 4-week program, focuses on new agent education. Udemy for Business allows Century 21 to offer its new CREATE21 business results-oriented training program on demand, enabling new agents to ramp up at their own pace. Agents learn how to generate leads close transactions and share best practices with others in the program, and expert instructors can monitor students’ progress and answer questions online.

“Udemy for Business helps enable C21 University to move from traditional just-in-case learning to just-in-time learning,” said David Birnbaum, Chief Learning Officer at Century 21.

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"Udemy for Business helps enable C21 University to move from traditional just-in-case learning to just-in-time learning."

David Birnbaum, VP of Learning, Century21
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About Century 21

Founded in 1971, Century 21 is the largest global network in the residential real esate industry comprised of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide.

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