2024 Global Learning & Skills Trends Report

Read the trends & dive into the data

Employees are mastering complexity and prioritizing comms

Key business skills matter for every employee, regardless of role or level of seniority. Learners are focusing most on communication, underlining the importance of creating alignment, fostering collaboration and teamwork, and enabling productivity. Project management as a discipline has seen the second greatest level of consumption overall.

Top 10 surging business skills

Ranked by increase in consumption

% increase

Advertising strategy 1,118%
Certified Scrum Master (CSM) 593%
Compliance management 454%
Public relations 334%
Business planning 304%
Social media management 257%
HR analytics 209%
Project planning 208%
Marketing management 204%
Portuguese language 187%

Top 10 consumed business skills

Ranked by total consumption

Rank

Business English 1
Communication skills 2
Project management 3
Leadership fundamentals 4
Project Management Professional (PMP) certification 5
Agile 6
Scrum 7
Effective meeting strategy 8
Business analysis 9
Personal productivity 10

* Additional space here for other data clarification/notes as needed

Business operations align processes and logistics for better flow

Creating a smooth flow of processes and logistics makes business run better. Efficient manufacturing, distribution, and processes, from production to procurement, mean that businesses run more effectively and profitably. Systems engineering and Kaizen are new methods to streamline and create better processes.

Top 10 surging skills: business operations excellence

Ranked by increase in consumption

% increase

Warehouse management 173%
Logistics managements 165%
Business process management (BPM) 164%
Kaizen 135%
INCOSE Systems Engineering Professional Certification 119%
Manufacturing 112%
Inventory management 104%
Process mapping 91%
Procurement 87%
Quality management 87%

Top 10 consumed skills: business operations excellence

Ranked by total consumption

Rank

Business analysis 1
Quality assurance 2
Supply chain 3
Process mapping 4
Business process modeling 5
Quality management 6
Business process management (BPM) 7
Procurement 8
INCOSE Systems Engineering Professional Certification 9
ISO 9001 Quality Management System certification 10

* Additional space here for other data clarification/notes as needed

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks.

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

Employees are mastering complexity and prioritizing comms

Key business skills matter for every employee, regardless of role or level of seniority. Learners are focusing most on communication, underlining the importance of creating alignment, fostering collaboration and teamwork, and enabling productivity. Project management as a discipline has seen the second greatest level of consumption overall.

Top 10 surging business skills

Ranked by increase in consumption

% increase

Advertising strategy 1,118%
Certified Scrum Master (CSM) 593%
Compliance management 454%
Public relations 334%
Business planning 304%
Social media management 257%
HR analytics 209%
Project planning 208%
Marketing management 204%
Portuguese language 187%

Top 10 consumed business skills

Ranked by total consumption

Rank

Business English 1
Communication skills 2
Project management 3
Leadership fundamentals 4
Project Management Professional (PMP) certification 5
Agile 6
Scrum 7
Effective meeting strategy 8
Business analysis 9
Personal productivity 10

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks.

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

Employees are mastering complexity and prioritizing comms

Key business skills matter for every employee, regardless of role or level of seniority. Learners are focusing most on communication, underlining the importance of creating alignment, fostering collaboration and teamwork, and enabling productivity. Project management as a discipline has seen the second greatest level of consumption overall.

Top 10 surging business skills

Ranked by increase in consumption

% increase

Advertising strategy 1,118%
Certified Scrum Master (CSM) 593%
Compliance management 454%
Public relations 334%
Business planning 304%
Social media management 257%
HR analytics 209%
Project planning 208%
Marketing management 204%
Portuguese language 187%

Top 10 consumed business skills

Ranked by total consumption

Rank

Business English 1
Communication skills 2
Project management 3
Leadership fundamentals 4
Project Management Professional (PMP) certification 5
Agile 6
Scrum 7
Effective meeting strategy 8
Business analysis 9
Personal productivity 10

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks.

Top 10 Surging Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%
Top 10 Consumed Skills%
Marketing strategy103%
Personal branding57%
Keyword research42%
Marketing psychology92%
Blogging54%
Google Ads (AdWords)40%
Retail business75%
Content marketing54%
Marketing analytics36%
SEO36%

For this report, we analyzed data from thousands of our customers around the world. We calculated total consumption by Udemy Business learners across all course topics for the year from July 1, 2022 to July 1, 2023. We calculated the percentage growth in consumption compared to the year from July 1, 2021 to July 1, 2022. Some data categorization has been slightly modified for clarity.